A corporate logo is, by far, the single most important aspect of a corporate identity. It provides you the means to promote your business in the marketplace in an efficient and effective manner. Think of corporate logos as a visual clip of your business. It directly communicates the purpose of your business to your customers and leaves an everlasting impression in their minds. Hence it is extremely vital for corporate entities and small business owners to invest sensibly in their corporate logos.

Elements of a corporate logo:
A corporate logo is a combination of several elements. It is an amalgamation of various graphic design components. Following enlisted are the most common elements of corporate logos:

• Color
• Symbol
• Font
• Size
• Tagline

But a branding disaster happens when these elements are incorrectly used in a corporate logo. To strike a perfect balance between the elements is the most difficult task for a logo designer. He must be aware of the do’s and don’ts of company logos

Incorrect use of elements in a corporate logo:
As mentioned earlier, if a correct equilibrium is not achieved between the elements of a logo, it may end up as a total failure. Let us analyze how each element, if wrongly used, can impediment the purpose of a corporate logo.

1. Inappropriate Colors:

Color plays a major role in the logo making process. Every color has its unique connotation and contextual meaning. Inappropriate use of colors can severely dent the show of your corporate logo.

2. Irrelevant Symbols:

Symbol forms the core portion of corporate logos and carries the image of the business. One of the logo designing mistakes that logo designers make is use symbols in a logo that are irrelevant to the nature of the business. This ruins the corporate image of the company.

3. Unsuitable Fonts:

Although actions speak louder than words, but in the case of corporate logos, it is the entire opposite. The words used and the typography in which they are used is extremely essential. Be it typography logos, using unsuitable and unreadable fonts can create a negative image of your company. For example, using casual and informal fonts in a luxury type business can seriously dent the class of the corporation.

4. Improper Size:

A logo too small becomes unnoticeable, too large becomes uncanny. In short, if the correct size is not made, then the identity is useless to use. The size should be determined keeping in view all places where the logo is to be used. Sometimes, a large size logo becomes unclear when resized.

5. Lengthy Taglines:

A tagline or a slogan comes as an added feature of the logo. It serves as the message platform where you define your business in a few simple but effective words. But if a tagline is too lengthy, it can damage the corporate logo as a whole. Additionally, when the logo is resized, the tagline becomes unreadable.