On 24 th June, 2009, Vistaprint Limited (Hamilton, Bermuda) the small business marketing company, unveiled its global brand strategy with some noticeable changes including a new logo, tagline and a complete Website redesign. The main aim behind this new look and feel is to highlight the wide range of products and services available for small and home businesses.

The company offers small businesses personalized printed products such as business checks, business letterheads, rubber stamps, promotional apparel including hats and T-shirts; and marketing services, websites, design and postcard mailing. It is believed to be catering more than 19 million small businesses and consumers by offering them the easiest ways to promote their business at the most affordable prices.

However, we are here to talk about the redesigned logo of VistaPrint. The logo has been highly criticised with its idea of showcasing arches of CMY(no K) gushing out of their name. Although the earlier version was also not much impressive but this time sophistication lacks badly and the symbols says nothing about the company’s high targets.

Well, I want to appreciate their attempt to replace the thin lines and lowercase of their old logo but they failed bringing up any progressive change. A blog well-known for announcing redesigns has highly criticised the logo: “The typography looks like the bastard child of Tobias Frere-Jones’ Interstate and Avenir.”

However, the old and the new logo do not have much difference and both are claimed to be equally unappealing. Many people balme VistPrint.com for providing  cheap, fast and mediocre quality. So they think their redesign well-explain their services…do you think so?

Do write in to give your honest comments…Do you think VistaPrint New Logo is the worst logo redesign of year 2009?