Corporate world is full of amazing companies. These companies not only generate huge profits and revenues but also play important roles in the development of the society, lifestyle and trade etc. Unilever is a name which needs no introduction, it is a world known name for consumers, customers and stakeholders. Unilever is amongst the most revenue generating FMCGs (fast moving consumer goods). Many people will be aware of this Anglo-Dutch company because of the varied products which this giant company offers. This particular company offers a better future to people in terms of feeling good, looking good and getting more things out of life.

• Minimalist and Psychedelic

The logo of Unilever is a perfect example of a cross and combination of minimalist and psychedelic approach. The “U” shaped logo is definitely a minimalist idea but if you study that logo closely you will be amazed to find different icons which play one role or the other in the organization – this is psychedelic. There are almost 25 different icons which constitute the simple “U” of the logo of Unilever. Isn’t it strange?

• Symbols – Business Units

The icons represent many different businesses of Unilever. There are multiple icons for each business unit, for instance “Sun” represents origin and resource, “Hand” represents touch and skin, “Flower” represents creams and moisturizer, “Bee” represents new opportunities along with challenges, “Palm Tree” represents oil and fruits, “Spoon” represents cooking, tasting and nutrition. These are just the few symbols which are present in the logo of the Unilever and these symbols define the functions and value chain activities of different business units. The logo designer must have put great efforts to create a logo like this. After all, we do not get to see such logos frequently. This is the reason why the logo of Unilever is much talked about logo and is considered as a perfect example for those businesses which deal in multiple diversities.

• Other Symbols

Unilever’s logo beautifully encompasses the different symbols of the business. This makes people realize about their hugeness and vastness in business. Ice cream, particles, frozen, container, tea, lips, recycle, birds, fish, sparkle, spice and flavor, liquid, heart, clothes, waves and others are just the names of the businesses which are depicted in the amazingly created logo of this corporate giant.

The best thing about this particular logo is that it gives a complete picture of the business’s activities, indulgences and units. Very few logo designers can create a solid logo with so much of clarity, detailing and artistic touch.