Corporate logos are an integral component of the branding process. A logo design itself is bifurcated into several components. One of the most important elements of a corporate logo is the typography used in it. The correct use of typeface is extremely vital in devising an appropriate brand identity. The style of font used, be it formal, casual, retro or stylish depends upon the nature of the industry for which the business logos are created.

For instance, a luxury five-star hotel or a large multinational corporation has to adopt a formal typography in its corporate logo so as to give it a formal and elegant appearance. While small businesses like fast food restaurants and coffee shops can afford to use causal and stylish fonts in consonance with the nature of their business.

Following is a collection of 26 meaningful typography logos that beautifully express the meaning through words.

In the present age of branding, corporate logos are swarming like bees in the corporate world. But of all the countless logos in the world, why would anyone remember yours? This is a question that every business and corporate firm has to answer before contemplating on a logo design. The best answer to this predicament is innovation and creativity. In order to make a corporate logo stand out from the crowd, innovative measures are required.

One of the latest techniques employed in the logo design field in the use of “ambigram typographical design”, a style of text that may be read from various positions or directions.” In simple words, an ambigram in a logo font is a formation of words that can be read even if inverted or flipped. Ambigrams have several types like rotational, chain style, mirror-image and Symbiotogram. But the most widely applied type is the rotational ambigram, where the words remain unchanged when inverted or rotated 180 degrees.

Have a look at 25 inspirational and fascinating ambigram logo designs as it’s always fun to see different type of typographic logos. If you have seen any interesting ambigram logo lately, do add to this compilation.