The biggest constraint that any small business encounters in its initial stages is advertising and promotion budget. The unavailability of funds immobilizes small business owners to launch their company identity through proper promotional campaign. What good is your business logo when it is not evident in the market?

Overcoming the budget constraint!

Lack of media exposure is a prime reason that small business owners fail to initiate their business. In this overcrowded world of media coverage, it is imperative to make your business identity noticeable. Social media is especially helpful in this cause for small business owners who do not have sufficient funds to raise an advertising campaign. In simple terms, social media helps small business in getting heard. It is the cheapest form of promotion.
With the increase in consumer awareness, it is essential for businesses to establish their names in the market. The mindset of consumers has changed drastically over the years. People nowadays emphasize on the brand name rather than the product itself.

The statistical facts:

Common sense apart, there are statistical evidence to proof that social media is gaining popularity among small business owners as well. Recently, The University of Maryland’s Smith School of Business in collaboration with Network Solutions published the Small Business Success Index (SBSI). It is a study that discloses the degree to which small businesses are accepting social media. According to the report, social media adoption among U.S. small businesses doubled in the past year from 12% to 24%.

The report follows a list of extensive figures. Following are the rest of the interesting facts of the study:

• 75% have a business page on a social network site like LinkedIn or Facebook.
• 69% enthusiastically post status updates and articles of interests.
• 57% are building networks through sites like LinkedIn or Facebook.
• 54% monitor customer feedback of their business on social networks.
• 39% run a blog on their area of proficiency or interest.
• 26% tweet information related to their area of interest or knowledge.
• 16% use twitter to provide customer service.

Social Media - Time to embrace:

With all logical and statistical information, it is evident that social media is the best tool in bolstering the image of small businesses. Social media is like a great conflagration that sprawls over the blogosphere within minutes. It spreads out your business information within the blink of an eye. Hence for those who haven’t yet embraced the blessings of social media should start using it right away. The results will be evident within days.

Corporate identity, once prepared, requires promotion to reap fruitful benefits from it. Corporate logos not only depend on the creation process but also rely on the extent of advertising. One of the best tools of advertising your corporate identity is corporate brochure. Corporate brochures, most commonly known as pamphlets or leaflets, serve as informative script of your company’s products and services.
Never ignore the importance of brochures for making your business successful. These corporate leaflets are like salesmen who present your business products and services to the clients. They provide supplementary information to customers regarding your business functions.

Corporate brochure designs are usually printed on a thick gloss paper using four-color process to enhance its quality. Below are 20 spectacular examples of corporate brochures that beautifully present the products and services:

Gingerboy Brochure

Class’net Brochure by Alexandre Avram

NTU Degree Shows 09

Buck Town Brochure by  Zack Anderson

KUAT Brochure by Romeu & Julieta - Estúdio

Alpha_Txt Brochure by Viv Greywoode

Volkswagen Brochure by Josiane Marquis

Rebrand Brochure by Rebrand Advertising and Design

Elegant Winery Brochure by Jenna Ebanks

Vertex_-Climbing-store Brochure by Alex Matveev

Unicer Brochure and Product Catalogue by Hugo Vicente

plAAy Brochure By Source Creative

Brodware Kristall Brochure by  Luke Hopkins

ozlab.com Brochure

3rock Brochure by Toast Creative

Adopt-a-rainforest Brochure by Wade Keller

Leporello Spree Art Brochure by b3ns

St Patrick’s Festival Brochure by sortdesign

Pocket Product Catalogues Brochure by matieregrise

EAW Line Array Brochure

Logo design is the primary building block of any business. It epitomizes the essence of your small business in a very effective way. Although everyone wants the best possible start for your small business or start-up business, but sadly do not have the resources to make their dreams come true. This is where the use of online logo design comes into play. With the advent of the internet boom, things have become effortless for all fields of life. So is the case with design industry. Online corporate logos can aid you in saving both time and money, especially when you are starting up a small business. All you need to do is go on the Internet and you will be able to find a wide array of affordable online logos in no time.

I can tell you this because I run my own business and utilized online logo designs for my business logos. Through a click, I was able to get in touch promptly and effortlessly with many sources that were able to help me. While the entities varied greatly in their logo design abilities and fees, I was not eager to pay as much as they were charging. Hence I diverted my search to free online logo designs. I actually came across a great deal of services.

Merits of Online Logo Designs:

• Online logo designs saves valuable amount of time to create.
• Saving money is the best part of using this facility.
• Designing your logo online gives your small business a quick start that it needs.
• They are all modifiable so that you may customize them according to your needs.
• Saves you trouble of using expensive and complex graphics designing software.

Demerits of Online Logo Designs:

• Choices are limited when it comes to selecting online logo designs.
• You cannot create a really detailed, professional looking logo, as the online process is built to be very basic.
• There are more chances of finding counterfeit logos online.
• Relying on online logo design may curtail your creativity.

Of course, one should not compare a basic online logo design with the work of a professional logo designer. Both have their own significance. But then again desperate times call for desperate measures. Many small business owners simply do not have room in their budget to get an expensive professional logo made. When you just cannot afford the price, you can always fancy using online logo designs.

What is your opinion on the use of online logo design? Is it helpful for the small business owners who cannot afford expensive logo design? Or does it unethically hurt professional logo designers?