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10 Minimal redesigned corporate logos – The new trend!!

March 25th, 2010 |

The year 2009 witnessed numerous corporate brands with a logo redesign. While many corporate logos redesigns involved detailed and complex changes, there were some corporate brands that chose to slightly adjust their logo design while retaining their previous identity.

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”
Hans Hofmann

Brands that make minimal modifications to their corporate logos while preserving their original identity greatly benefit from it. The biggest advantage of minimal logo redesigning is that it prevents the loss of customer retaliation. Big firms who completely redesign their corporate logo sometimes fail to be recognized by their customers afterwards. Reviving corporate identity does not always require drastic changes, sometimes in logo redesigning, less is more. Just by removing unnecessary elements from the logo design, one can highlight the necessary elements of you corporate identity.

I have analyzed several redesigned logos of corporate brands and collected 10 corporate logos that comprise a minimal but effective change.

Toys R Us

The star has been placed inside the enlarged R to make it simple and fun.

msnbc

msnbc with their new logo design have simply changed the uppercase lettering into lowercase to change their imperialist image into a much friendlier one.

Pfizer

A simple but effective change is achieved by Pfizer with a gradient effect that gives a lighter and more attractive logo design.

Opera

The removal of shadow from the previous Opera logo remove what is unnecessary to highlight what is necessary.

Cadillac

Without making any modifications to the design, Cadillac modified the texture of its logo to a more metallic and attractive one.

Audi

Audi with a simple logo redesign changed the four interlinked rings, from being dull to a more sparkly one.

Firefox

The famous Mozilla Firefox logo made minimal changes to its logo that went unnoticed. with changed map of the world and more flames.

Carrefour

The French supermarket, Carrefour, kept consistency with its C-in-a-diamond icon and bold fonts. The new logo redesign accompanies only a slight change in the shade of colors.