Posts Tagged ‘Logos’
10 Minimal redesigned corporate logos – The new trend!!
March 25th, 2010 | 
Author: | The year 2009 witnessed numerous corporate brands with a logo redesign. While many corporate logos redesigns involved detailed and complex changes, there were some corporate brands that chose to slightly adjust their logo design while retaining their previous identity. | |
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“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” |
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| Brands that make minimal modifications to their corporate logos while preserving their original identity greatly benefit from it. The biggest advantage of minimal logo redesigning is that it prevents the loss of customer retaliation. Big firms who completely redesign their corporate logo sometimes fail to be recognized by their customers afterwards. Reviving corporate identity does not always require drastic changes, sometimes in logo redesigning, less is more. Just by removing unnecessary elements from the logo design, one can highlight the necessary elements of you corporate identity. | |
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I have analyzed several redesigned logos of corporate brands and collected 10 corporate logos that comprise a minimal but effective change. |
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Toys R Us |
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| The star has been placed inside the enlarged R to make it simple and fun. | |
msnbc |
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| msnbc with their new logo design have simply changed the uppercase lettering into lowercase to change their imperialist image into a much friendlier one. | |
Pfizer |
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| A simple but effective change is achieved by Pfizer with a gradient effect that gives a lighter and more attractive logo design. | |
Opera |
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| The removal of shadow from the previous Opera logo remove what is unnecessary to highlight what is necessary. | |
Cadillac |
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| Without making any modifications to the design, Cadillac modified the texture of its logo to a more metallic and attractive one. | |
Audi |
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| Audi with a simple logo redesign changed the four interlinked rings, from being dull to a more sparkly one. | |
Firefox |
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| The famous Mozilla Firefox logo made minimal changes to its logo that went unnoticed. with changed map of the world and more flames. | |
Carrefour |
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| The French supermarket, Carrefour, kept consistency with its C-in-a-diamond icon and bold fonts. The new logo redesign accompanies only a slight change in the shade of colors. | |
AX |
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| AX has simply inverted the color of the background and the text to make the “A” and “X” look more prominent inside a box. | |
Moviestar |
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| Movistar has simplified its logo by abandoning the gradient effect and adopting a simple muck green color. | |
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Posted in Corporate Logo Trends, Corporate Logos | 
Tags: Corporate Logo Trends, Corporate Logos, design, logo design, Logos, redesign logo | 
1 Comment »
22 Famous Logo Redesigns of 2009 – Will they Sail or Fail?
| When you feel that your old company logo is being overlooked among so many contemporary logos, it is an indication that your corporate logo needs to be revamped with a fresh new look. However, thinking of a logo redesign is a risky proposition. Corporate logos take years of hard work and considerable amount of funds to develop. Many companies try to reposition themselves with the redesigning of their corporate logos, either make minimal changes with little impact or extreme changes which can confuse existing customers. | |
Points to consider for a logo redesign:Business without a corporate logo is like an entity with no unique identity. Logos deserve particular attention and before a logo is redesigned, one should know why the redesign is needed. Following things should be considered before redesigning corporate logos:
Over the years, we have witnessed many famous brands who have tried to refresh their corporate identity with a logo redesign. Today, I have selected 22 of the most famous logo redesigns of 2009 that came under immense limelight. |
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Segd |
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Movistar |
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City of Melbourne |
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Master Card |
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Audi |
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Good Humor Ice Cream |
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Toys Rus |
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Play Station 3 |
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Skittles
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UEFA EURO |
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Peugot
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Missile Defense Agency |
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British Petroleum |
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Quicktime |
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Argos |
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Blackwater |
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Msn |
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Kraft Foods |
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Telecom |
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AOL: |
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FireFox |
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22 Amazing Black and White Logos-You gonna love it!
| Through my years working in the graphic design field, I believe a logo is the major branding element which can boost or conclude the market value of any business. To stand out in the market place we willingly spend loads of money to get a sensible logo designed which is unique but easy to see and understand at the same time.
I believe logos in their purest form are a treat for eyes but many people get hung up on the colors. If your logo works in black and white, just know that you’ve got the beginnings of a good corporate identity. Although I agree that colors add recognition and personality to the logo but I think black and white logos are no less in helping you achieve strong corporate identity. I bring you some of the most creative logos which will surely tempt you to get a black and white logo designed for your business. |
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Fashion |
Time |
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Upside Down |
Ghost work |
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Shoprest |
You Photography |
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Horror Films |
Curious |
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Handmade Pictures |
Invisible Agents |
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Octave |
Mini Masterpiece |
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Rosenblati |
Russian Federation |
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Spoiled Rotten |
JCK – Landscaping |
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Ashley - The Music |
Piano Forest |
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PixSkull |
Tape |
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FIDO |
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| By the way guys, how many of you think that a colorful logo leaves a better impact on customers than a dull black and white logo. If you favor this opinion do write in to give reasons.
Let’s see who succeeds to prove his point |
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Posted in Black and White logos, Classic Corporate Logos, Corporate Logo Trends |
Tags: amazing logos, Black and White logos, Logos |
17 Comments »
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