Corporate logos are the defining point of any business branding. They ensure that your business holds a reputable image in the marketplace. Without corporate logos, your corporation is a faceless and anonymous entity. With the competition rising every day, small business owners are striving to make their business presence felt in the industry. In order to match giant corporations, small business owners require corporate logos that defy all the strongest of brands.

Every year, there is a host of inspirational corporate logo created by emerging and promising logo designers from all over the world. Today let us cherish these wonderful and inspiring designs that serve as a treat for small business owners. Following is a compilation of 22 fresh and creative corporate logos that exhibit resourcefulness and ingenuity:

Golf

Childhood

Genie

Handy Andy

Candy

Logo Head

Mystery Islands

Bubble

epro

Defeo Architects

Writerss

Boxile(.com)

Pencil Tornado

Brandoodle

ecoscape

Fortuna

ECCE Femina

Gray Horse

Pinwheel Media

seo per hour

Dog Show

helion

Business logos designed in the correct way can do wonders for the image building of the business. But a bad business logo can be a disaster to the business as a whole. A logo design is the first image of a company which is viewed by the customers. It is the first impression and as the saying goes…The first impression is the last impression.

However, if a business logo is not able to communicate the desired message of the company to the customers, then it poses a downfall for the company. A bad business logo can confuse them and they might drift aware to another company as competition is fierce in the market. Hence, creating company logos with a purpose is critical for every business.

So What Makes a Bad Logo?

Inappropriate symbols and colors: 

Ever wondered why the London Olympic 2012 logo was a disaster? That is because when it comes to designing corporate logos, appropriate use of colors and symbols is imperative in generating the right response from the target audience. The symbols used in the London 2012 logo designed by Wolff Olins were unsuitable and not according to the needs of the London 2012 brand name.

Too many details and confusion:  

A logo design crowded with too many elements spells trouble for a brand. Small business owners and other businesses cannot afford to create confusion among the minds of their customers as to who they are and what they do. Hence, logo designers must be careful of the risk of using elements imperfectly in corporate logos.

Inconsistent with the company purpose:

Sending irrelevant messages to your customers is the last thing that small business owners can afford to do. Hence a bad business logo includes a logo design with an inconsistent message that is not parallel to the vision and purpose of the company. This is one of the reasons why small business owners fail. It’s because they cannot express their company purpose to their clients.

Unappealing to the customers:

Company logos are useless if they do not have the power and charisma of appealing to the target audience. The major purpose of a logo design is to compel customers to retain your company name and recall at the time of purchase decision. If your business logo is not relevant to your target audience, it will not be appealing to them.

In the present age of branding, corporate logos are swarming like bees in the corporate world. But of all the countless logos in the world, why would anyone remember yours? This is a question that every business and corporate firm has to answer before contemplating on a logo design. The best answer to this predicament is innovation and creativity. In order to make a corporate logo stand out from the crowd, innovative measures are required.

One of the latest techniques employed in the logo design field in the use of “ambigram typographical design”, a style of text that may be read from various positions or directions.” In simple words, an ambigram in a logo font is a formation of words that can be read even if inverted or flipped. Ambigrams have several types like rotational, chain style, mirror-image and Symbiotogram. But the most widely applied type is the rotational ambigram, where the words remain unchanged when inverted or rotated 180 degrees.

Have a look at 25 inspirational and fascinating ambigram logo designs as it’s always fun to see different type of typographic logos. If you have seen any interesting ambigram logo lately, do add to this compilation.

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”
Hans Hofmann

I have analyzed several redesigned logos of corporate brands and collected 10 corporate logos that comprise a minimal but effective change.

Toys R Us

msnbc

Pfizer

Opera

Cadillac

Audi

Firefox

Carrefour

AX

Moviestar

Many shrewd businessmen who argue that logo designing for business is a futile practice, own a short-termed philosophy. They ignore the fact that corporate logos can leave a grave impact on your expenses but it also opens the gate to myriad long-term benefits. To put it in a nut shell, logo design pays off!

How your corporate logo builds your business future?

Even though experts have continually advised small-business owners on building a brand for their small business and start-ups, they often do not provide substantial reasons for the same. This is the exact purpose that I wish to serve through this post. Over-smart business owners who believe they can manage without a visual identity are often blinded by the fact that the competition is fierce to be easily recognized. While it is true that avoiding a corporate logo can save you a small amount of money in the beginning, but it leads you to short-term and unsuccessful business. Your customers and investors need to be assured that you are serious and intend to remain in the business with a future outlook. Serious business is not done without a corporate logo.

Business logos enables our products and services to be prominent and memorable in the market. It is a known fact that people are more likely to remember what they see rather than what they read or hear. Hence, people who think they can build their business image on personal PR are mistaken. Having a logo that is consistent across all business promotions (business cards, stationary, and website) will help in constructing a visual clip of your company.

Don’t take a risk!!

There is a misconception which mostly small-business owners tend to follow… a delusion that logo designing is a useless business expense. In definitive terms, opportunity cost is the cost of forgoing one thing in favor of another. In economic terms, it is the opportunity cost that you forgo for the value of high customer retention in future. It is amazing that businessmen readily invest in stock exchanges and other investments which do not even guarantee sure-shot returns, while they overlook logo design, which is an investment that guarantees immeasurable returns in your business.