20 New Corporate Brochures – Exhibit your business!

Michael J. Taylor — Mon, 19 Apr 2010 11:21:36 +0000

Corporate identity, once prepared, requires promotion to reap fruitful benefits from it. Corporate logos not only depend on the creation process but also rely on the extent of advertising. One of the best tools of advertising your corporate identity is corporate brochure. Corporate brochures, most commonly known as pamphlets or leaflets, serve as informative script of your company’s products and services.
Never ignore the importance of brochures for making your business successful. These corporate leaflets are like salesmen who present your business products and services to the clients. They provide supplementary information to customers regarding your business functions.

Corporate brochure designs are usually printed on a thick gloss paper using four-color process to enhance its quality. Below are 20 spectacular examples of corporate brochures that beautifully present the products and services:

Gingerboy Brochure

Class’net Brochure by Alexandre Avram

NTU Degree Shows 09

Buck Town Brochure by Zack Anderson

KUAT Brochure by Romeu & Julieta - Estúdio

Alpha_Txt Brochure by Viv Greywoode

Volkswagen Brochure by Josiane Marquis

Rebrand Brochure by Rebrand Advertising and Design

Elegant Winery Brochure by Jenna Ebanks

Vertex_-Climbing-store Brochure by Alex Matveev

Unicer Brochure and Product Catalogue by Hugo Vicente

plAAy Brochure By Source Creative

Brodware Kristall Brochure by Luke Hopkins

ozlab.com Brochure

3rock Brochure by Toast Creative

Adopt-a-rainforest Brochure by Wade Keller

Leporello Spree Art Brochure by b3ns

St Patrick’s Festival Brochure by sortdesign

Pocket Product Catalogues Brochure by matieregrise

EAW Line Array Brochure

10 Minimal redesigned corporate logos – The new trend!!

Michael J. Taylor — Thu, 25 Mar 2010 13:09:05 +0000

The year 2009 witnessed numerous corporate brands with a logo redesign. While many corporate logos redesigns involved detailed and complex changes, there were some corporate brands that chose to slightly adjust their logo design while retaining their previous identity.

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”
Hans Hofmann

Brands that make minimal modifications to their corporate logos while preserving their original identity greatly benefit from it. The biggest advantage of minimal logo redesigning is that it prevents the loss of customer retaliation. Big firms who completely redesign their corporate logo sometimes fail to be recognized by their customers afterwards. Reviving corporate identity does not always require drastic changes, sometimes in logo redesigning, less is more. Just by removing unnecessary elements from the logo design, one can highlight the necessary elements of you corporate identity.

I have analyzed several redesigned logos of corporate brands and collected 10 corporate logos that comprise a minimal but effective change.

Toys R Us

The star has been placed inside the enlarged R to make it simple and fun.

msnbc

msnbc with their new logo design have simply changed the uppercase lettering into lowercase to change their imperialist image into a much friendlier one.

Pfizer

A simple but effective change is achieved by Pfizer with a gradient effect that gives a lighter and more attractive logo design.

Opera

The removal of shadow from the previous Opera logo remove what is unnecessary to highlight what is necessary.

Cadillac

Without making any modifications to the design, Cadillac modified the texture of its logo to a more metallic and attractive one.

Audi

Audi with a simple logo redesign changed the four interlinked rings, from being dull to a more sparkly one.

Firefox

The famous Mozilla Firefox logo made minimal changes to its logo that went unnoticed. with changed map of the world and more flames.

Carrefour

The French supermarket, Carrefour, kept consistency with its C-in-a-diamond icon and bold fonts. The new logo redesign accompanies only a slight change in the shade of colors.

AX

AX has simply inverted the color of the background and the text to make the “A” and “X” look more prominent inside a box.

Moviestar

Movistar has simplified its logo by abandoning the gradient effect and adopting a simple muck green color.

Do you think that simplicity is an effective practice while redesigning corporate logos?

Corporate Logo Design Blog - Logos And More » design