Tools of corporate branding:

A corporate identity is very much established by the marketing and communication strategies of the company. When people get acquainted about your services, they come to you to experience them, thus making your company a better success. You can communicate your brand with following branding tools:

• Corporate Logos
• Business Cards
• Brochures
• Letterheads
• Stationery and Gift Items

Corporate brochures are very influential in communicating your brand as you get to dispense them to a wide variety of people residing in your area of business. Brochures help in describing your company, its specialties and services to the masses, therefore creating awareness of your presence.

Influence of Corporate Logos in brand communication:

When laying out a promotion strategy, you have to make sure that all marketing communication materials have your corporate logo on it. This enhances your credibility as a professional enterprise. You hand out business cards for potential clients for them to remember you and your company, there will be incidents wherein you have to send letters to different companies.

• One reason that small businesses fail is they lack consistency in their communication strategy. Corporate logos are a mark of your Identity and the values that you hold as a corporate entity.
• When you use your corporate logos across all mediums like TV and print media, it gives consistency to the communication plan.
• It aids in generating recognition and recall of your business identity in the minds of the customers.

It gives credibility to your business, as people perceive you as a whole organization even though you might be a single small business owner.

Reasons to own Corporate Logos:

A corporate logo acts like the face of a company and gives a unique identity to it. Since nearly all the businesses working within an industry have similar services to offer, you require a point of differentiation for your business. There are enormous rewards of effective business logos for a business. Following are 5 reasons that will convince you that owning a corporate logo is essential:

1. Corporate logos help build your business image by generating awareness in the mind of your customers. In other words, they convert your product into a brand.
2. They are a source of recognition and recall for customers. The retention level of customers increase and they easily remember your business.
3. They work as a visual description of what your business intentions are.
4. Company logos have also become a status symbol in the brand world and have the power to generate consumer’s loyalty to your business.
5. Developing unique, eye catching and positive corporate logos ensure long-term success of your business by showing sustainability and reliability.

If you’re thinking of starting a business, do make sure that you own a strong and effective corporate logo.

Let us suppose, McDonalds’ decides to radically change its corporate logos. Now imagine travelling on the highway, you are searching for the big “M” to spot a McDonalds’ outlet but you don’t see any. Since the logo design, which you have been so used to, has been changed, you won’t be able to recognize the franchise from far away… would you?

The above assumption is meant to explain the possible impact of changing your company logos. Like every human being, an organization has an identity of its own. A corporate identity includes a name and a representative logo. The name of the company is complemented by its logo as the face of a company. Making alterations or even the slightest of modifications to the company logo can have dual effects on the corporate identity and its brand equity.

Let us have a look at the possible impacts of modifying company logos, both positive and negative.

Positive Impacts of changing your company logo:

• A change in company logo revitalizes you business appearance and gives a fresh look.
• When an organization gets stuck in a controversy, a change in company logo can help pacify matters.
• A modification in your company logo can help accommodate your growing business portfolio.
• Alterations in company logo can assist in repositioning of the brand identity in the mind of customers.

Negative Impacts of changing your company logo:

• Customers may not recognize the newly changed identity or simply may not like the new company logo.
• Too many modifications can spoil your company logo.
• Due to stationary items (business cards, letterheads, corporate brochures etc) carrying the previous logo, a redesign incurs great replacement costs.
• The customers who are bonded with the existing company logo may not readily adopt the changes.

Any modification in your company identity should be based on an extensive research of the potential repercussions of the redesign. In a nut shell, changes in your business logos should be reasonable and in alignment with your previous corporate identity.

Corporate identity, once prepared, requires promotion to reap fruitful benefits from it. Corporate logos not only depend on the creation process but also rely on the extent of advertising. One of the best tools of advertising your corporate identity is corporate brochure. Corporate brochures, most commonly known as pamphlets or leaflets, serve as informative script of your company’s products and services.
Never ignore the importance of brochures for making your business successful. These corporate leaflets are like salesmen who present your business products and services to the clients. They provide supplementary information to customers regarding your business functions.

Corporate brochure designs are usually printed on a thick gloss paper using four-color process to enhance its quality. Below are 20 spectacular examples of corporate brochures that beautifully present the products and services:

Gingerboy Brochure

Class’net Brochure by Alexandre Avram

NTU Degree Shows 09

Buck Town Brochure by  Zack Anderson

KUAT Brochure by Romeu & Julieta - Estúdio

Alpha_Txt Brochure by Viv Greywoode

Volkswagen Brochure by Josiane Marquis

Rebrand Brochure by Rebrand Advertising and Design

Elegant Winery Brochure by Jenna Ebanks

Vertex_-Climbing-store Brochure by Alex Matveev

Unicer Brochure and Product Catalogue by Hugo Vicente

plAAy Brochure By Source Creative

Brodware Kristall Brochure by  Luke Hopkins

ozlab.com Brochure

3rock Brochure by Toast Creative

Adopt-a-rainforest Brochure by Wade Keller

Leporello Spree Art Brochure by b3ns

St Patrick’s Festival Brochure by sortdesign

Pocket Product Catalogues Brochure by matieregrise

EAW Line Array Brochure

A logo is very critical for the image of a company. It is also very important that an appropriate corporate logo is chosen for a specific company depending on the niche area it operates in. Few corporate logo designers are capable of designing logos which could speak about the product of the company. Nowadays, mostly designers are opting for 2D and 3D logos to build the corporate identity of a brand. 

3D corporate logos:

3D corporate logos are fast becoming popular as they offer a realistic touch to the brand. Owing to the increased popularity of the 3D corporate logos, the 3D industry has become very famous and is growing at a very fast pace. With the help of an experienced corporate logo designer, a regular vector 2D logo can be easily converted to a 3D logo.

Creating 3D corporate logo design:

Many well-known websites are offering easy accessibility to 3D logo makers through which a 2D logo can be converted to 3D. Through these websites, organizations or individuals can create their corporate logo and provide it with 3D effect with the help of 3D logo maker. It can also help in articulating the existing logo by incorporating special effects to it.

How to choose an effective 3D corporate logo?

In the current competitive market, it is critical that an initial impression is created to retain the attention of the potential customers. Creativity in 3D logos helps in making them unique. However, when designing the 3D logo it is important to keep in mind the simplicity of the logo. This will help in engaging the potential clients and give them an idea about the company more effectively. A 3D logo also needs to have longevity so that there are no frequent, significant changes to it. Type-based 3D logos are proven effective logos.

The 3D logo should be created to speak about the products and services instead of just the aesthetic value. Also, vectorized logos are more effective as they have crisp lines and simple 3D effects instead of elaborate drawings and visuals. Contrast and balance also enhance the effectiveness of the logo design. The latest graphic software helps designers to integrate all functionality so that the 3D logos have a complete professional look. To add to all these, 3D designs seem real instead of just being illustrations as in 2D logos.

Enjoy this collection of 3D logos and share any of your personal favorite as well.

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Correct use of fonts is a very significant part of logo design that many of us overlook. The job of a logo designer is to make the message in the corporate logo design appropriate for the targeted customers. In order to do this, the font used in the logo design should be functional and meaningful. Several famous corporate logos are identified only because of their specific typography. Think of valuable corporate fonts like Coca-Cola and Walt Disney for instance. These corporate giants have logos with stylish and elegant fonts. Only their typography has made it a successful corporate brand.

If you aim to achieve a matchless corporate identity in this busy world of brands, you need to make your presence feel strongly. To survive in this era of tough competition we have to work deadly hard to make our brand unforgettable for the customers. In my last few posts, I have been discussing all the sources to help you achieve unique corporate identity but today I bring you another way of promoting a product.

The recipe of creative advertisements can keep the customers motivated and convinced about a brand. Many social brands have entered our lives with wrapped up emotions and beliefs. Creative advertisements help the big corporate companies reach the minds of their customers in a very subtle but unforgettable way.

Undoubtedly, Pepsi and Coca-Cola are the most successful brands of the world. Respectively, introduced in the year 1886 and 1903, both were rivals to each other trying to dominate the carbonated soft drinks market. Since the very first day, both the brands got into global advertisement war through print ads and video ads, trying to lead each other.

I would like to share the clever concepts these corporate brands have been using to advertise their products. You have to share which of these two you think has been leading the market until now and why, because Pepsi and Coke, both have been putting in their best to get to the top.

Pepsi Ads:

Diet Pepsi:

Pepsi Lemon Twist:

April Fool prank for Coke:

Mini Pepsi Cans:

Amazing Diet Pepsi:

Pepsi Max:

Coke Ads:

It’s my Coke:

Coke Straw:

Lemon Coca Cola:

Coca-Cola ad on apartment block:

A Classic never goes out of style:

Is Quality your trust:

Pepsi Vs Coca Cola:

Knock it!!:

Joy of Pepsi:

Pepsi murdered by a gang of Coke: