Tools of corporate branding:

A corporate identity is very much established by the marketing and communication strategies of the company. When people get acquainted about your services, they come to you to experience them, thus making your company a better success. You can communicate your brand with following branding tools:

• Corporate Logos
• Business Cards
• Brochures
• Letterheads
• Stationery and Gift Items

Corporate brochures are very influential in communicating your brand as you get to dispense them to a wide variety of people residing in your area of business. Brochures help in describing your company, its specialties and services to the masses, therefore creating awareness of your presence.

Influence of Corporate Logos in brand communication:

When laying out a promotion strategy, you have to make sure that all marketing communication materials have your corporate logo on it. This enhances your credibility as a professional enterprise. You hand out business cards for potential clients for them to remember you and your company, there will be incidents wherein you have to send letters to different companies.

• One reason that small businesses fail is they lack consistency in their communication strategy. Corporate logos are a mark of your Identity and the values that you hold as a corporate entity.
• When you use your corporate logos across all mediums like TV and print media, it gives consistency to the communication plan.
• It aids in generating recognition and recall of your business identity in the minds of the customers.

It gives credibility to your business, as people perceive you as a whole organization even though you might be a single small business owner.

Reasons to own Corporate Logos:

A corporate logo acts like the face of a company and gives a unique identity to it. Since nearly all the businesses working within an industry have similar services to offer, you require a point of differentiation for your business. There are enormous rewards of effective business logos for a business. Following are 5 reasons that will convince you that owning a corporate logo is essential:

1. Corporate logos help build your business image by generating awareness in the mind of your customers. In other words, they convert your product into a brand.
2. They are a source of recognition and recall for customers. The retention level of customers increase and they easily remember your business.
3. They work as a visual description of what your business intentions are.
4. Company logos have also become a status symbol in the brand world and have the power to generate consumer’s loyalty to your business.
5. Developing unique, eye catching and positive corporate logos ensure long-term success of your business by showing sustainability and reliability.

If you’re thinking of starting a business, do make sure that you own a strong and effective corporate logo.

If you aim to achieve a matchless corporate identity in this busy world of brands, you need to make your presence feel strongly. To survive in this era of tough competition we have to work deadly hard to make our brand unforgettable for the customers. In my last few posts, I have been discussing all the sources to help you achieve unique corporate identity but today I bring you another way of promoting a product.

The recipe of creative advertisements can keep the customers motivated and convinced about a brand. Many social brands have entered our lives with wrapped up emotions and beliefs. Creative advertisements help the big corporate companies reach the minds of their customers in a very subtle but unforgettable way.

Undoubtedly, Pepsi and Coca-Cola are the most successful brands of the world. Respectively, introduced in the year 1886 and 1903, both were rivals to each other trying to dominate the carbonated soft drinks market. Since the very first day, both the brands got into global advertisement war through print ads and video ads, trying to lead each other.

I would like to share the clever concepts these corporate brands have been using to advertise their products. You have to share which of these two you think has been leading the market until now and why, because Pepsi and Coke, both have been putting in their best to get to the top.

Pepsi Ads:

Diet Pepsi:

Pepsi Lemon Twist:

April Fool prank for Coke:

Mini Pepsi Cans:

Amazing Diet Pepsi:

Pepsi Max:

Coke Ads:

It’s my Coke:

Coke Straw:

Lemon Coca Cola:

Coca-Cola ad on apartment block:

A Classic never goes out of style:

Is Quality your trust:

Pepsi Vs Coca Cola:

Knock it!!:

Joy of Pepsi:

Pepsi murdered by a gang of Coke: