Corporate Brands win with creative ads – Pepsi and Coke

Michael J. Taylor — Wed, 08 Apr 2009 10:50:42 +0000

If you aim to achieve a matchless corporate identity in this busy world of brands, you need to make your presence feel strongly. To survive in this era of tough competition we have to work deadly hard to make our brand unforgettable for the customers. In my last few posts, I have been discussing all the sources to help you achieve unique corporate identity but today I bring you another way of promoting a product.

The recipe of creative advertisements can keep the customers motivated and convinced about a brand. Many social brands have entered our lives with wrapped up emotions and beliefs. Creative advertisements help the big corporate companies reach the minds of their customers in a very subtle but unforgettable way.

Undoubtedly, Pepsi and Coca-Cola are the most successful brands of the world. Respectively, introduced in the year 1886 and 1903, both were rivals to each other trying to dominate the carbonated soft drinks market. Since the very first day, both the brands got into global advertisement war through print ads and video ads, trying to lead each other.

I would like to share the clever concepts these corporate brands have been using to advertise their products. You have to share which of these two you think has been leading the market until now and why, because Pepsi and Coke, both have been putting in their best to get to the top.

Pepsi Ads:

It is believed that Pepsi ads follow what’s new, what’s hot and what’s trendy. Decades back, noticing Coke’s progress Pepsi decided to focus the youth market. Since then they have been casting big celebrities in their ads and I must say it hasn’t been a bad idea.

Diet Pepsi:

Pepsi Lemon Twist:

April Fool prank for Coke:

Mini Pepsi Cans:

Amazing Diet Pepsi:

Pepsi Max:

Coke Ads:

Every year Interbrand releases its annual list, rating the most successful organizations and valuable brands from all over the world. Over the past several years, the brand at the top of the list has been Coca-Cola. Given the amount of money and effort they have put in creating the brand, it’s not surprising.

Surprising is the fact that Pepsi also spend just about as much money on branding as the Coke and sell almost same amount of products but still Coca-Cola is more valuable brand then Pepsi.

But for now, let’s forget the ethical side and enjoy the creativity.

It’s my Coke:

Coke Straw:

Lemon Coca Cola:

Coca-Cola ad on apartment block:

A Classic never goes out of style:

Is Quality your trust:

Pepsi Vs Coca Cola:

Knock it!!:

Joy of Pepsi:

Pepsi murdered by a gang of Coke:

These advertisements for top corporate brands like Pepsi and Coca-Cola clearly prove that we should always come up with different ideas to keep our customers coming back. Don’t you think that we need to do a lot than just having a unique logo, amazing business card, creative brochures and flyers…what say?

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