Lately, it seems as if business owners (small or big) have nothing else on Earth to discuss other than the recession disaster. The misfortune it has brought to lives of countless people is depressing but I was amazed when I accidentally ran into one of my old buddies at a book store. After regular pleasantries when inquired about his business conditions (thinking he would start whining soon) I was taken aback when he said “He loves the recession and recently bought a new car as well”

Being too impressed by his statement I could just not let him go and offered a cup of coffee at a close by cafeteria. Here he shared some easy and simple ways howto survive the recession and also help my business grow. And yes you are right…I couldn’t stop myself from forwarding it to you all. I am sure soon you will be able to purchase a car (German or Japanese) as well

Reduce prices to keep your customers wallets open :

People are avoiding making expensive and big purchases, so its better that you drop your product prices for time being. In fact, by reducing your prices, you are forcing your customers to keep shopping.

Ease your customers’ fears :

All the gloom and doom news has frightened laymen. When we hear big business tycoons claiming being bankrupt, they get more scared. They are holding back their money thinking it will help them in worst times. Help them relax by understanding that this economic melt-down shall pass soon.

Win their trust :

Firstly, if you want to close a deal with any of your customer try to agree with their perspective. Make them feel that you understand and agree with them. Once they get a feeling that you can understand their problems they will accept your offers.

Respect their dreams :

We all have dreams and want them to be true as soon as possible. To customers, our products and services take them closer to their dreams. Show your sensitivity towards their values and tell them how you can help their dreams come true.

Offer special discounts and bonus :

It’s human nature that “discount” and “Free Coupon” tags always attract customers. Invite customers with special discount days or adding a line of products that customers have been asking for.

Extra services would do some good :

Try offering some extra service of your same field. For example, if you clean residential homes, why not start cleaning windows or cleaning offices. It will get more people approaching you and getting all things done from same place.

Low budget advertisement :

Advertising is always important throughout for every business to get customers flowing in. Rather than avoiding your business advertisement during critical period of recession its better to look for some cheap ways to promote your services. Try some online advertisement with blogging, as earlier I mentioned wonders of blogging for small businesses.