Cheap Corporate Logos cost you more – Don’t take the risk!! | Corporate Logo Design Blog

Cheap Corporate Logos cost you more – Don’t take the risk!!

April 16th, 2009 |

Growing awareness for logos is getting logo designing companies busy with more projects and luring to win more customers. This call for tough competition has made logo design companies come up with cheap offers for logo designing.

Now, here defending the customers, I would probably say that they are not designers and don’t have an exact idea of corporate logos value. As you know, my blog aims to educate and share the realities of corporate world. Therefore, this time I decided to tell you why we should avoid chasing cheap logo design packages.

Ignoring the value a logo adds to the corporate identity of a company, all the designing companies are following the “cheap offer” tactics to attract their customers. However, I would warn you not to fall for this trap.

Here are some valid and sensible points to stop you from getting proud of getting a logo designed from the Internet for $25.

A logo is the heart and soul of your business: The professional company logos always speaks for the expertise and success of a business. Don’t miss the chance of leaving a lasting first impression.
Your logo is to stay for long: A logo is a symbol that will stand on every piece of printed or electronic collateral for at least the next 10 years. You can’t keep on changing your logo often or the investment you make on your business image, marketing and goodwill will be lost. Thus, Take a second look at your logo…is it good enough to be your signature for next 10 years?
Logo says your aims: Experienced logo designing companies’ lead you through the design process, helping you visualize how your company will be seen by the world. It becomes easy for you to express your exact goals and aims to the viewers through your logo.
A logo is an invitation: It should be appealing and inviting for your targeted audience and if your design fails to do so then you are in real trouble.
A logo should win the trust: Logos by established design firms win viewers confidence and make them believe that they are in most experienced hands.
Logo is your company’s attitude: The detailed designing process of your logo – the brainstorming of ideas, rough sketches and tweaking of the final logo, leaves a hint about your company’s attitude and personality.

It really itches me when the sweat and hard work of a logo designer is under estimated. I would like you review these stages of the logo design process and decide if it deserves its price. This is how the process goes:

Filling the questionnaire to provide details about your business.
Conducting research on your industry, competitors and targeted audience.
Checking onto other similar logo designs that have been successful with the same current styles and trend.
In accordance with the research you are presented with initial Sketches & Concepts
Never ending brainstorming and searching for more creative ideas keep their minds racing.
Then they present the sketches and basic logo ideas, along with open options for amendments.

Then arrives the happy ending of this process…if you have got your corporate logo designed from a professional company it will surely give you a reason to celebrate.

Posted in Classic Corporate Logos, Corporate Brands, Corporate Identity, Corporate Logo Designers, Corporate Logos, Tips for Corporate Logo Designers

One Response to “Cheap Corporate Logos cost you more – Don’t take the risk!!”

Bill says:

July 19, 2009 at 10:12 am

Nice post and blog! Greets.

Cheap Corporate Logos cost you more – Don’t take the risk!!

One Response to “Cheap Corporate Logos cost you more – Don’t take the risk!!”

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