It seems like there has been a lot of soda products redesigning lately, the biggest being Pepsi. Pepsi logo has gone through many changes over its 110 years but this time, change have earned them quiet critical reviews. Most people do not like the idea of rotating the “swoosh” for a round logo. Others think the font is too simple and feminine. Overall, the softdrink fans think that the bold look of the brand is missing which has been the power point of Pepsi, throughout the years.

If we ponder the positive aspect, the white swoosh changes in size depending on the product. Pepsi Max swoosh is fat while the Diet Pepsi swoosh gets dramatically skinnier.

Sprite joining the redesigning bandwagon has come up with a new dynamic logo with “real” lime icon and the “starbursts” around the word mark. Logo follows the old gradient background with the edgy Sprite fonts enclosed within the starburst. Actually the new dynamic look has arrived for the NBA All-Star’s Slam Dunk contest which Sprite sponsors, so they have tried their level best to enchant the market with a refreshing look. Few months back, in the fall of 2008, a sprite logo appeared on its aluminum cans but failed to achieve any ravishing response. I think it was just temporary, but the new logo certainly seems like a true evolution with its retro-ish starburst.

Considering the negative response, Sprite is usually branded as a cool drink but many people think that the starburst fails to add any refreshing appeal to the logo.