The US based security company Blackwater, involved in the shooting of Iraqi civilians, has changed its name to Xe (Pronounced Zee). Blackwater, a private military company founded in 1997 by Erik Prince and Al Clark has recently undergone surgery of its company logos and identity. It announced on February 13, 2009 that it would be operating under the new name "Xe". ...

Building a brand image is undoubtedly a crucial part of the marketing mix. Alas! Finding and using the right corporate logo is often misconstrued and even executed weakly or inaccurately. Seeing your own marketing strategies over and over again may be boring for you, but your clients don't see them nearly as often as you do. In fact, the more you repeat your message and your company logos, the ...

We all are always insisted to have a unique company logo or simply a symbol that can help in identifying our business and its services. Have you ever wondered why it is so important to have company logos? After so many years of running a successful small business, I would like to share how I have perceived the importance of a company logo. The effectiveness ...

Certainly, the topic today is not new, but surely very controversial one. Being in this corporate world I would like to discuss the importance of logo design contests in a corporate world. The logo design awareness is on a rise and business owners are now very convinced about having a strong corporate identity. But this also brings in number of ...

When looked around carefully we realize the importance of typography in our lives. No matter which field we belong to, we all want to get our message across in the fastest way. For this, it is very important the message to be clear and readable. The importance of typography in corporate world can’t be ignored. Be it your business ...

         Its human nature to always ask for more ‘n’ more and this notion keeps us on our toes. Similarly, big corporations keep looking for new means of advertising so they don’t miss any chance of winning potential clients. Therefore, many big names of corporate world have jumped onto the bandwagon of corporate blogging, to gain more exposure. Although, blogging has become ...

“The physician heals, nature makes well.”  Regardless to which industry you belong, having a professional logo is a must. Many people consider a logo to be a creative symbol and assume that critical professions like medicine and construction can survive well without a logo. To build a long term impression on our customers, it is important to ...

            Running a business definitely requires a lot of work, time and money. However, small business owners believe in small budget marketing strategies which often lead them to wrong decisions. Unfortunately, only few start up businesses make it beyond their 3rd year and this is because of their one mistake which doesn’t let them survive longer. Yes, small business ...