Corporate Logo Design Blog - Logos And More

How NOT to create poor business logos!

Michael J. Taylor — Fri, 27 Aug 2010 10:07:11 +0000

Business logos designed in the correct way can do wonders for the image building of the business. But a bad business logo can be a disaster to the business as a whole. A logo design is the first image of a company which is viewed by the customers. It is the first impression and as the saying goes…The first impression is the last impression.

However, if a business logo is not able to communicate the desired message of the company to the customers, then it poses a downfall for the company. A bad business logo can confuse them and they might drift aware to another company as competition is fierce in the market. Hence, creating company logos with a purpose is critical for every business.

So What Makes a Bad Logo?

Inappropriate symbols and colors:

Ever wondered why the London Olympic 2012 logo was a disaster? That is because when it comes to designing corporate logos, appropriate use of colors and symbols is imperative in generating the right response from the target audience. The symbols used in the London 2012 logo designed by Wolff Olins were unsuitable and not according to the needs of the London 2012 brand name.

Too many details and confusion:

A logo design crowded with too many elements spells trouble for a brand. Small business owners and other businesses cannot afford to create confusion among the minds of their customers as to who they are and what they do. Hence, logo designers must be careful of the risk of using elements imperfectly in corporate logos.

Inconsistent with the company purpose:

Sending irrelevant messages to your customers is the last thing that small business owners can afford to do. Hence a bad business logo includes a logo design with an inconsistent message that is not parallel to the vision and purpose of the company. This is one of the reasons why small business owners fail. It’s because they cannot express their company purpose to their clients.

Unappealing to the customers:

Company logos are useless if they do not have the power and charisma of appealing to the target audience. The major purpose of a logo design is to compel customers to retain your company name and recall at the time of purchase decision. If your business logo is not relevant to your target audience, it will not be appealing to them.

Always Remember:

Since an average customer does not have the time or resources to run a research about the company, a bad logo might make them stay away from the company completely.

8 Unbeatable tips to design Successful Corporate Logos!

Michael J. Taylor — Fri, 20 Aug 2010 10:14:47 +0000

Creating corporate logos is one of the first and the foremost concern that companies need to take care of when they are being incorporated. This helps in building visibility of the company among their target market. A professional image of the company can help in establishing the company effectively and making it stand out from the rest of the competition in the industry.

However it is important keep the brass tacks in consideration while designing the best and most distinctive corporate logos. Here are eight unbeatable tips that can help you come up with successful company logos.

1. Simplicity is the key:

It is important to keep the corporate logo simple as it offers better brand recall. It also does not have the same effect on the audience as it becomes difficult for them to understand and remember. Simplicity however, does not mean making the logo a boring one.

2. Attention Getter:

A corporate logo created should be able to catch the attention of the audience at the first glance. If it is able to retain their attention for a longer period of time then the logo is an effective one. If it has too much complexity, then the consumers will be confused and the message might not reach them clearly.

3. Fewer Details are More Effective:

Most of us would feel that a logo should have a lot of details and be complex, but it should be kept in mind that fewer details are easily comprehendible. Corporate logo should have neat, clean lines with lesser colors and minimal designing so that the consumers are able to understand it.

4. Adaptability:

Corporate logos should have adaptability making themselves flexible enough to change to various business situations and natures. One of the most common corporate logo designing mistakes is made when corporate logos are not designed keeping future prospects in mind.

5. Memorable and Recognizable:

The best corporate logos are memorable and help in better brand recall. This can be achieved if the logo is simple but at the same time unique. It should also have recognizable shape and elements to make it memorable.

6. Long-lasting Durability:

The logo created should have enough durability as well as longevity as it is not worthwhile to change it often. It is important for the companies to look at their future and think of the various services and products they might be offering in the future prior to deciding on the logo.

7. Relevant and consistent:

The corporate logo should be relevant to the product or services offered by the company. You simply cannot afford the risk of using elements imperfectly in corporate logos.

8. Right color selection:

The selection of the colors should be done wisely depending on the target audience it is going to cater to ranging from their age, gender as well as cultural background.

How to come up with Successful Company Logos

Michael J. Taylor — Thu, 12 Aug 2010 06:13:41 +0000

Marketing of products is very critical for the growth of a company. The company logo is successful as it creates an image for the company and enhances its business. Owing to this fact, most of the companies spend huge amount of money and time in creating company logos which are able to stand apart from the competition and is unique. Thus it is not very easy to design company logos. They need to hire professional graphic designers or graphic designing firms to get a professional looking company logo.

It is quite difficult to design a company logo as the designers need to understand the offerings of the company like its product and the kind of image it wants to project to its customers. It is a proven fact that companies with appealing company logos are able to do better business than companies without any logo.

Simple tips to come up with Successful Company Logos:

If you are trying to get a company logo designed for your business, be careful about the listed below aspects. You will surely end up with successful company logos.

It should have both, type-based and graphical as well.
It should be simple so that it can make an impression in the minds of the customers.
It should not be too complicated and should involve vectors.
It needs to be a part of the marketing strategy of the company and should be able to showcase the objectives of the company.

Your company logo should be created professionally and be unique from the rest in the market.
The logo design should be appealing enough to attract customers and retain their attention.

Usually logo designing can involve huge amount of money. However, the companies can avoid shelling out thousands of dollars for their logos, if they:

Hire affordable designing companies or designer.
They could go to “Crowd sourcing” sites and launch a contest with reasonable prize money.

Another most critical aspect for designing company logos is that it needs to be simple instead of complex graphics and symbols. The company can share ideas with the designers before finalizing on the logo. Apart from this, there are many interesting logo designs available online which can help in creating a unique logo for the company.

The logo designed should be exclusive for the company so it needs to be protected through the copyright of the logo. The logo designing firm or the logo design contest site chosen by you must be able to get this done. It should also make sure that the logo does not have many common graphics or signs which are found commonly on other company logos as well. This might confuse the consumers. The logo should be registered with the name of the company to ensure that no one is able to copy it. Thus it is important that while getting the company logo designed all these aspects are kept in mind.

26 Inspiring One-letter Logos – How “One” Can Win!

Michael J. Taylor — Fri, 30 Jul 2010 12:00:14 +0000

Corporate logos are meant to exhibit the company’s identity and the purpose of its existence in the business arena. In order to achieve that motive, corporate logos must be designed with functionality and technicality. This is equally essential for small business owners as their business needs a firm identity that is reliable, trustworthy and respectable in the marketplace.

But many corporate logos have the simplest of designs. They are backed by a solitary letter that accurately portrays its image and is reminiscent in the minds of their customers for decades. Many corporate brands prefer minimal logo designs because of their simplicity and clarity of the message. A case in point is the Famous McDonalds logo design “M” or more popularly known as “Golden Arches”.

Following are some brilliant examples of how a single letter can do the trick in designing memorable corporate logos. Witness and learn from these 26 evocative one-letter logos that demonstrate a wonderful concept of designing.

Aghire

Alfredo Baez Photography

Authersons

Bittone Equipment Services

Blogex

Brown

C + Arrows

C + Fork + Plate

Consulting Solutions

Diet Care

DLUX

DotKernel

Eco Clean

Eleckticity

half an Hour

Hampster

Heidi Borchers

Lai Maginada

Rimlan

Utensi Labs

Vedika

Vero

Vivid Vogue

Xenom

Zakaszewski.com

Amplified

Creating Company Logos with purpose – Cornerstone of Branding!

Michael J. Taylor — Fri, 23 Jul 2010 16:53:25 +0000

Everything in this world has a purpose for its existence. Similarly, your company logo must also be accompanies with a firm rationale for its creation. Without a clear purpose, company logos are like empty vessels. No matter what business you are dealing in, having a meaningful and purposeful business logo is imperative.

Things to consider before designing company logos:

There are certain points that every small business owners must keep in mind before starting the branding process and logo designing.

What’s the organization’s purpose of existence – what are going to offer to the market?
Who are your target customers – what is your audience’s demography?
What is your Universal Selling Proposition (USP) – what makes you different from competitors?
How should the logo look and feel when being presented in front of customers, employees.

What creates purposeful company logos?

A company logo isn’t just a name, symbol or mark of the organization. It represents the true representation of a brand identity. A brand is backed by a strong logo that accurately depicts what the company’s mission is. But creating logos is not everyone’s ballgame. There are risks of using elements imperfectly in corporate logos. The best of logo designers have succeeded in establishing famous brands by incorporating a purposeful corporate logo in the branding process.
In order to avoid logo designing mistakes, following points are useful in making a purposeful and effective logo:

Meaningful; Your business logo must convey the company’s message to its target market.
Recognizable; Your clients should be able to identify your logo anywhere and anytime.
Simple; The design in your company logo should be straightforward and easily comprehendible.
Memorable; It should be made unforgettable and long-lasting for at least the next decade.
Appealing; your business logo should be designed to target your desired audience.

The risk of using elements imperfectly in Corporate Logos!

Michael J. Taylor — Thu, 15 Jul 2010 16:36:10 +0000

A corporate logo is, by far, the single most important aspect of a corporate identity. It provides you the means to promote your business in the marketplace in an efficient and effective manner. Think of corporate logos as a visual clip of your business. It directly communicates the purpose of your business to your customers and leaves an everlasting impression in their minds. Hence it is extremely vital for corporate entities and small business owners to invest sensibly in their corporate logos.

Elements of a corporate logo:
A corporate logo is a combination of several elements. It is an amalgamation of various graphic design components. Following enlisted are the most common elements of corporate logos:

Color
Symbol
Font
Size
Tagline

But a branding disaster happens when these elements are incorrectly used in a corporate logo. To strike a perfect balance between the elements is the most difficult task for a logo designer. He must be aware of the do’s and don’ts of company logos

Incorrect use of elements in a corporate logo:
As mentioned earlier, if a correct equilibrium is not achieved between the elements of a logo, it may end up as a total failure. Let us analyze how each element, if wrongly used, can impediment the purpose of a corporate logo.

1. Inappropriate Colors:

Color plays a major role in the logo making process. Every color has its unique connotation and contextual meaning. Inappropriate use of colors can severely dent the show of your corporate logo.

2. Irrelevant Symbols:

Symbol forms the core portion of corporate logos and carries the image of the business. One of the logo designing mistakes that logo designers make is use symbols in a logo that are irrelevant to the nature of the business. This ruins the corporate image of the company.

3. Unsuitable Fonts:

Although actions speak louder than words, but in the case of corporate logos, it is the entire opposite. The words used and the typography in which they are used is extremely essential. Be it typography logos, using unsuitable and unreadable fonts can create a negative image of your company. For example, using casual and informal fonts in a luxury type business can seriously dent the class of the corporation.

4. Improper Size:

A logo too small becomes unnoticeable, too large becomes uncanny. In short, if the correct size is not made, then the identity is useless to use. The size should be determined keeping in view all places where the logo is to be used. Sometimes, a large size logo becomes unclear when resized.

5. Lengthy Taglines:

A tagline or a slogan comes as an added feature of the logo. It serves as the message platform where you define your business in a few simple but effective words. But if a tagline is too lengthy, it can damage the corporate logo as a whole. Additionally, when the logo is resized, the tagline becomes unreadable.

Which element do you believe has the most significance in a corporate logo?

26 Meaningful Typography logos –Expression through words!

Michael J. Taylor — Fri, 09 Jul 2010 14:59:32 +0000

Corporate logos are an integral component of the branding process. A logo design itself is bifurcated into several components. One of the most important elements of a corporate logo is the typography used in it. The correct use of typeface is extremely vital in devising an appropriate brand identity. The style of font used, be it formal, casual, retro or stylish depends upon the nature of the industry for which the business logos are created.

For instance, a luxury five-star hotel or a large multinational corporation has to adopt a formal typography in its corporate logo so as to give it a formal and elegant appearance. While small businesses like fast food restaurants and coffee shops can afford to use causal and stylish fonts in consonance with the nature of their business.

Following is a collection of 26 meaningful typography logos that beautifully express the meaning through words.