Evolution of Corporate Logos – Change for Better |
December 5th, 2008 | 
Author : | Logo, the ever-present face of a company, is a fine blend of intriguing shapes, unusual colors, magical words and amazing calligraphy, used to achieve commercial entity. Companies come up with elite logos to stand out from others in the similar market and foster immediate customer recognition. We get to see amazing corporate logos everywhere representing companies’ brands and achieving corporate identity. However, we never tend to think how they came to be or what changes they have gone through with the passing time. When we talk about world’s most prominent brands, Nike, McDonalds, Coca-Cola and others, it is easy to visualize their respective logos but these companies having fast-paced and ever evolving nature, to stay ahead of the competition, have been refurbishing their logos. In our daily routine, we keep on bringing positive changes to our lifestyle but in consumers’ world, coming up with an improved face for a business, is compulsory. Let’s take a look at the origin of some corporate logos and how they evolved over time: |
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| I think, logo evolution is no child’s play because if you get it right you can expect loads of success and fame but an unpleasant redesign can cause alienation and mistrust among your potential clients. Which of these brands you think achieved more success after their logo evolution? I am sure, lot more names can be added to this list and you people are more then welcome to add to this record. |
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Posted in Corporate Logos History 
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Hi..thanks for this info on logo’s transformation. Great stuff…
There are some that I liked before they were “developed”!… Adobe is a stand out.
I had never seen the original Apple logo - I never would have guessed that they had such a complex logo before the iconic “apple”.
The Shell one goes back in time… do you know when the very first one was created? Looks more like fine art than a graphic logo… I doubt that was ever a vector file
Great range.
I have enjoyed your post and the photos of the logos, good historical information about logos. thanks.