Do Small Business Owners really value Logo Design?

January 26th, 2011 |

“Just give me something that I can use a sign outside my office”…this is the kind of query that most small business owners come up with when they require a corporate logo. Unaware of the branding fundamentals and benefits, they often mistake a logo for a mere symbol or a sign. This is the factor that differentiates corporate branding from small business branding.

Large corporations like Nike and McDonalds have a sizable edge over their small business counterparts. This is because they correctly value the importance of corporate logos. Why do we prefer buying shoes with the Swoosh sign and not just any local footwear? Why do we fancy dining at McDonald’s and not at a neighborhood restaurant? It is because these multinational corporations have truly valued their corporate logos for spelling out their brand.

What you miss for undervaluing your business logo:

Small business owners fail often because they undervalue the significance of a logo design. Considering it as a mere symbol to be used on the company signboard, they overlook the intangible benefits that it has to offer. The lack of brand knowledge and education is what forces an entrepreneur to disregard a corporate logo. But there are certain repercussions for not properly valuing your corporate logo. Here is what you miss for not valuing your logo

A corporate logo provides a professional and authentic feel to your small business.
Most people remember more of what they see than what they hear or read. So your logo generates memorability and recollection in the minds of the customers.
With a corporate logo, your small business will possess the merit of facing the corporate giants.
Proper branding generates trust and loyalty among your customers.
It enhances your business existence in the marketplace by acting as a reminder.
An already established brand identity helps you in expansion of your business to newer domains.

Posted in Christmas logos, Company Logos, Small Business Owners

One Response to “Do Small Business Owners really value Logo Design?”

simon dear says:

January 31, 2011 at 3:33 am

It would be interesting to take many of these logos in isolation and forgot who they represented. You would probably find that many small business logos stood up to their big business counterparts. Let’s face it, if McDonalds or Nike were new-starts and the owners simply mounted their logos up on the facades of their cafe or sports shop, without any marketing collateral or unique product offering, they would have little advantage over their competitors. Don’t get me wrong. A well conceived logo is a key element in the branding process. But it won’t work in isolation.