It does not always happen that only fancy and decorative logos attract customers. If your logo reveals the deep meaning of your business in a simple but creative way, people will remember it for a lifetime. Sometimes a corporate logo with too many visual elements makes the company message unseen.

We all know that “an icon can say lot more than words”. An iconic logo is actually a symbol or figure that represents the company. Perhaps, this kind of logo is the most common but the most difficult to design as well. But we all know some of the world famous corporate logos are iconic.

Wordmark is a text based logo that spells out the company or brand name. As it relies solely on the texts and colors, there is a big challenge on how it will effectively build a lasting image for the brand or company it represents. Here I show you some creatively wordmark corporate logos.

Being in this modern era, we all like logos with urban touch. I am sure funky logos can attract good number of customers with advance approach. While designing your company logos try to make them look contemporary so your customer gets the hint of your liberal thinking.

Typography is always a part of every type of logos but to deliver strong corporate identity, you can use your logo text effectively. If the fonts merge with the icon of your logo design, your message can be delivered in a memorable way.

We all love colors and strongly believe that colors can make everything appealing. But, this theory does not always work for logo designing…better be careful with your logos. I am not telling to stop using colors but you should know exactly how to play with colors.