Planning is the first step to success in any endeavor. Initiating a logo design process without proper planning is ineffective and damages the business image. It is well said that “He who fails to plan, plans to fail”. Before starting any task it is cruical to know answers to all the questions you have in mind. This is one of the main reasons why small businesses fail. They are unable to envision their business objectives and this si why they end up into a failure.

Most clients simply ask for company logos without any clear concept in mind. They are unaware of the nitty-gritty of a brand identity and provide scarce information to the designer. But being a logo designer, we must be careful of the planning process beforehand. This is because designing company logos without a purpose is a futile practice. In order to avoid mistakes and blunders, there are a few questions that must be asked by the client before starting with the logo design process.

• How would you define your business in a few words?
• What products and/or services are you offering to your clients?
• Who will be your potential target market?
• What is the one thing that differentiates you from your competitors?
• What will be the market positioning of your business in front of the target audience?
• Which colors and corporate fonts suit your business?
• Which symbol best represents your business nature?
• Would you need a tagline or slogan to go with the logo?
• What message do you want to convey through your business logo?
• What are the future prospects and ambitions of the company?
• What is the estimated budget that will be allocated on your business logo?
• What is the deadline of your logo design project?