Logo Design Contests for Corporate Logos - An endless debate!! |
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Certainly, the topic today is not new, but surely very controversial one. Being in this corporate world I would like to discuss the importance of logo design contests in a corporate world. The logo design awareness is on a rise and business owners are now very convinced about having a strong corporate identity. But this also brings in number of choices to get a logo design, leaving us confused in the end. Crossing the basic debate about advantages and disadvantages of Spec work, I would like to highlight a new aspect. Recession has given birth to abundant small businesses, making them approach different logo design contest sites to get a new corporate identity within a limited budget. Here I would like to ask a question to all the great names of logo design community and expect an honest answer… Is it wrong to get a logo from a contest site, in these low economy times? Unquestionably, the success and failure of a business immensely relies on its corporate logos and a professional company logos should be our top priority. However, looking at the present economy crisis, when so many people are being laid off, not left with much choice except to start a small business to earn their bread and butter. Big names of design community evidently oppose design crowd sourcing and ridiculously curse the spec work. Brand stack, Crowd Spring, Inc Spring, 99Designs, MycroBurst and many other such resources are crudely being blamed for supporting this trend of design contest sites. They believe that designers are paid too low on such sites and mostly their hard work is wasted. I think before tagging the logo design contest sites as immoral and useless, they should consider the present economy breakdown. Every business owner cannot pay big prices of top designers and in such circumstances they are not left with much choice then these contest sites. After sharing my verdict, I would like to know from you all if the present financial break down is a justifying reason to approach logo design contests and are they really beneficial? |







I believe a logo design contest would be interesting if it is participated by the young students from different schools. This would be a way of enhancing the skills of the youth of today. It could also look for a potential logo designer that could create marvelous designs for big companies. Well this is just my opinion.