With the vast online advancements in every industry, we find the trend of freelancing boosting up rapidly. Over past few years, as a designer I have worked with both large/small design agencies and freelancers. I have observed both have their own advantages and disadvantages but we need to find out which can be more beneficial for us.

Therefore, I thought to list benefits of both the choices and ask you all … whom do you think we should hire to get a logo designed for our business –A Design Agency or A Freelance Designer?

Let’s first see why it is better to hire a Design Agency

• A freelancer’s work is never checked or supervised while a design agency makes sure that the work is up to the mark

• Design agencies handle big corporate projects efficiently with detailed documentation.

• A Design Agency is “One Shop Stop” where they have a professional hired staff comprising of web programmer, interface designer, copywriter, SEO expert and social marketer. It makes convenient for you to promote your online business from one place.

• History of Excellency showcasing list of prestigious, trustworthy clients assures you about the quality of work you can expect.

• A variety of ideas and concepts will be presented to you without giving a monotonous feel.

• Your project is not at the stake of a single person. A large group of people see to it that your work is submitted on the promised day.

Now, let’s see how Freelancers can be a better choice.

• There is least possibility of confusions as you are in dealing with a single person only.

• Low cost is believed to be the biggest advantage of getting logos designed by freelancers. They don’t charge you with extra overheads like big design agencies.

• More flexibility is offered when you approach a freelancer as he does not bound you with the number of samples he will present. He will keep on coming with more designs until the client is satisfied.

• There is no corporate maze and you can convey your requirements in a much simpler way then you do for a design agency.

Well, I tried to highlight both sides of story without deciding which a better option is. I leave it up to you to give come up with your vote of favor with a reason.
If you ask honestly, even I don’t have a clear vision which option can be better. Maybe your comments will help me…so what are you guys waiting for, let’s get started!!

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