7 Silly Mistakes to avoid when getting Corporate Logos!!

January 13th, 2011 |

Corporate logos are the face of any business. They are a visual representation of what the company stands for and what it has to offer to its customers. Therefore, you simply cannot afford to overlook the importance of corporate logos in building the identity of a company. Often, people neglect the gravity of logo design and end up getting dreadful logos.

That is why, it is imperative to take necessary precautions in advance and answer all questions before designing your logo. Below are 7 deadly sins to avoid when getting corporate logos.

1. Logos without a meaning:

Corporate logos are intended to deliver a concrete meaning and communicate a message to the customers. Designing logos that have no meaning is a futile practice. If your brand logo doesn’t tell, it doesn’t sell. Like most famous logos have hidden messages in them, you must also incorporate the core purpose of your company’s existence in your corporate logo.

2. Letting amateurs design your logo:

The first and foremost mistake that you can make in getting a corporate logo is to approach amateurs. Now amateurs don’t mean logo designers with little experience. When you think that your business logo can be designed by your 5-year-old child, this is where you are mistaken. Everybody who knows how to operate Adobe Photoshop isn’t a designer. So make sure you approach a professional for your corporate logos.

3. Too many details:

Another grave mistake that you need to avoid while getting corporate logos is clutter. Don’t try to put in too many things into a single logo design or else it becomes too complex to comprehend by the customers. Complex logos also lose the main idea to be shown in the identity. Always remember that all best corporate logos are devoid of complexity and are neat and simple.

4. Similar design to competitors:

Plagiarism is rampant in all spheres of life. Logo designing is also a target of this menace. One of the logo designing mistakes is to adopt a similar design to your competitors. This is because the purpose of a corporate logo is to differentiate your company from your rival firms and make it stand out from the crowd. Similar design kills the purpose of corporate logos.

5. Adopting a ‘5 minute logo’:

It is truly said that haste makes waste, and logo designing also applies the same adage. Corporate image is not a toy to be played with and so isn’t your corporate logo. Both deserve your proper time and attention because the first impression you make on your customers will be your last impression.

6. Typographic chaos:

The fundamentals of corporate logos are dependent on the typography being used. This is because it can make or break our brand identity. The incorrect use of type space, font and colors can wreck your business image. For example “Kids Exchange” if written together implies a wrong name as show below.

7. ‘One size fits all’ approach:

Logo design for every industry type is different and unique. The deadliest sin in logo designing is to keep the “one-size-fits-all” approach. This is because, what is suitable for a toy store might not be suitable for a real estate agency. This is one way how NOT to create business logos. Each industry must be treated separately and its vital features should be highlighted in the logo design.

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