Running a business definitely requires a lot of work, time and money. However, small business owners believe in small budget marketing strategies which often lead them to wrong decisions. Unfortunately, only few start up businesses make it beyond their 3rd year and this is because of their one mistake which doesn’t let them survive longer.

Yes, small business owners invest a lot of time and money in property and equipment, but do not often match it by investing suitably in their logo. We all are well aware of the value and integrity a corporate logo adds to a business. However, to save their precious bucks, many small business owners avoid getting professional corporate logos.

Below, we go through 10 common logo design mistakes which if small business owners are aware of, can increase their chances of survival.

• Some corporate logo designs turn out to be a paint box with number of colors splashed in single design. Choosing color should be your last decision, so starting your work in black and white is best.
• Using too many fonts in a single logo concept can create lots of confusion. A logo design cluttered with multiple fonts fails to deliver your company message.
• The most common mistake which is getting very common nowadays is copying others designs. If a business owner gets impressed with someone’s logo design, he insists his designers to come up with a similar logo design.

Luckily, all these mistakes are all avoidable and lead us to the right path of success. I think this is the high time that we stop under-estimating the significance of company logos and regardless of our business size, try to opt for quality logo designs.