I do not know much about branding and advertising but I am sure that an effective logo is necessary to make a brand successful. As a self-proclaimed logo fanatic, I am deeply in love with all of these below given logos.

Mc Donald’s:

Being one of the world’s largest chains of fast-food restaurants, Mc Donald’s logo shows two golden arches’ merging to form the famous ‘M’. Created by Jim Schindler, this logo was introduced in 1962.

FedEx:

The memorable contrast of two colors in the FedEx logo marks its 24 hr service while the subliminal arrow shape in the “Ex” makes it more effective and memorable.

Nike:

I don’t think there is anyone on earth who does not recognize the Nike swoosh logo. Carolyn Davidson, a graphic design student in 1971, designed Nike logo representing the wing of the Greek Goddess of victory.

Pepsi:

Being one of the most famous drinks of the world, Pepsi was originally called Brad’s Drink after its creator, Caleb Bradham. The Pepsi logo is a simple globe with the Pepsi colors in the background.

Apple:

Jobs and Wayne, designed the first logo for Apple depicting Sir Isaac Newton sitting under an apple tree but soon it was replaced by Rob Janoff’s “rainbow Apple in 1976.

Mobil:

In 1964, Tom Gesimar of Chermayeff and Gesimar, Inc. designed this durable logo of Mobil. In a similar fashion as FedEx, Mobil has established its logo as simple and to the point. The idea of using red ‘O’, in the logo reinforced the concept of being an oil company.

Shell:

This logo has become so recognizable that it often appears without the company’s name to identify it. The French-born designer, Raymond Loewy designed it in 1971 who also created logos for BP and Exxon.

Mercedes Benz:

The three-pointed star that represents ability of the vehicle for land, air and sea-usage was designed Gottlieb Daimler. It was first seen on a Daimler in 1909, and was combined with the Benz laurel wreath in 1926.

Coca Cola:

Coca-Cola is the most famous and biggest-selling soft drink in history. An amateur, Frank Robinson, designed the Coca-Cola script while the image of the bottle is among the most recognizable icons in the world.

IBM:

Designed by Paul Rand, the horizontal stripes of IBM logo make it one of the most recognized logos of the world. IBM, has been known as "Big Blue" and they have simplified their logo over the years becoming more famous everytime.

Disney:

The Walt Disney logo is a ‘stylized version of the founder’s Walter Elias Disney’s signature. It signifies the brand name and promises secure, cheerful and quality American mainstream entertainment. However, over the time, different animations and styles have been complimenting the Walt Disney logo.

Intel:

Robert Noyce and Gordon Moore created the original Intel logo with a ‘dropped-e’, 39 years ago. In 1991, the company symbolized its involvement as a key ingredient in PCs and computer technologies by introducing the “Intel Inside” slogan with the Intel Logo.

Toyota:

The Toyota mark consists of three ovals depicting the heart of the customer, the heart of the product, and the ever-expanding technological advancements.

I enjoy and admire each of these logos because they have made us understand the value a logo brings to a business.

I am sure, many more names can be added to this list, so keep adding…It will be real fun.

Always remember…Nothing better than a great logo, for a great company.

See you soon!