Corporate logos play a crucial task in establishing the brand identity of any organization. In this day and age, more preference is given on the brand rather than the products or services. For small businesses, building a successful corporate logo is necessary in order to strengthen their position in the marketplace.

But sadly, many small business owners undervalue the value of corporate logos and fall short sighted to the vision of their brand identity. They assume that corporate logos are just a mediocre element of business and do not require time and attention. What they miss out is that corporate logos made with a short-term thinking can harm their corporate identity in the future.

Following are 5 harmful things that include a short-term approach in logo designing.

1. Obtaining a quick logo:

2. Diversifying your Business:

3. Sticking to Prevailing Trends:

4. Shifts in Consumer Preference:

5. Occasional Logo Designing:

Corporate logos are of different types and genres. One type uses symbols to carve out a creative logo, like the Shell corporate logo. Then there are simple logos that use the text to incorporate the company message, like the FedEx corporate logo. Irrespective of the industry, corporate logos generally fall into three broad categories:

• Typographic Logos
• Symbolic Logos
• Type and Symbol Logos

Each of the above type has its own positives and negatives. For instance, the typographic corporate logos help customers in remembering the company name, while the symbolic logos create strong associations in the minds of the audience. Today, my topic of discussion is typographic corporate logos. The difficult part about typographic logos is to stimulate creativity using only the lettering. Moreover, the decision of using the right fonts for corporate logos is crucial as well.

Following are 22 meaningful typography logos that will serve as inspiration for corporate logos:

8mm

Aqua

Adam Nerland

Acid people

Falcon Express

Black dog

Bag

Exit

Cina-Europe Textile Alliance

Bones

Great white

Is-this-seat-taken

Industrial

Happy Animal

Link09

Middle Point

Price

Panda

Mouse

Pearl

Seniors

Sub Zero Seafood

A brand serves as the identity of a business and differentiates it from its competitors. Nowadays, people don’t just buy products or services, they buy a BRAND. A brand promises the customers top-quality and reliability. Corporate logos are an integral part of branding process. Without corporate logos, branding is not possible to visualize.

Small business owners underestimate the value of corporate logos and term them as a burden on their budget. Since small business owners are mostly short on financial muscle, they believe that corporate logos give them no rewards whatsoever. Looking from a customer’s perspective, answer these questions…would you prefer buying any pair of sports shoes or the ones with the Nike swoosh on them? Similarly, would you purchase any XYZ cologne or the one with the AXE corporate logo on it?

If you think that corporate logo and branding yield no monetary benefits, then you’re mistaken. Corporate logos are also a source of financial and social rewards. Here are the social and monetary rewards that your business gains from corporate logo and branding:

1. Gain Customers Loyalty:

2. Charge Premium Price:

3. Corporate Logo acts as Salesmen:

4. Save Cost in Business Expansion:

5. Change Customer Attitudes:

Corporate logos are tools that leave an impression on your customers. Since your first impression is you last impression, it is vital to make sure your corporate logos are free from deficiencies and controversies. The slightest mistake in your logo design can cause a catastrophe for your corporate image. There have numerous been cases of famous brands and corporations that went under controversies because of their corporate logos.

Symbols that infer to the evil and supernatural world are known as occult symbols. They have weird connotations that refer to supernatural events and mythical creatures. Corporations must be aware of using any symbol in their logos that connote to these signs. This is one of the corporate logo mistakes that can spell trouble for corporations. But let me be clear that I do not intend to accuse any corporation of wrongdoing since controversies are controversies…nothing can be concretely said about them. Hence I will let it up to you to decide what you think about these weird controversies.

How do your friends and acquaintances remember you? Surely, they must have a superlative that best describe your personality and nature. For example, he/she is a generous and considerate individual. This in turn becomes your motto through which others remember you. Similar is the case with brands and business logos that need to be memorized by their customers. This is why a slogan with business logos makes a huge impact in brand name retention.

• Composing a creative slogan:

A slogan for business logos is like a mantra, a song that mesmerizes customers into remembering the company name. But slogans are not merely 3-4 words that you can just conjure up from nowhere. There is a proper and thorough analysis and comprehensive brainstorming that you need to do prior to it. For small business owners this could be a tedious task, so here are three easy steps to conjure a creative and alluring tagline for business logos.

• Mind Mapping

• Choose a functional benefit

• Choose an emotional benefit:

• Keep it short:

Commercialization is rapidly increasing with new businesses evolving every now and then. With the escalating competition in the business sector, people often find it difficult to differentiate themselves from their competitors. This is where clever business logos come in handy. In order to be unique and recognized, your business logos must portray creativity that has never been witnessed before. This makes the logo attractive, appealing and eye-catching for the customers.

No matter whatever genre you are catering, the first impression is always the last impression. Especially for small business, first impressions are everything. But how can one define creative business logos? Let me explain…A logo is creative if it has the ability to mesmerize its viewer and communicate the company message in a clever and unique way. For your inspiration, here are 25 fresh business logos that display utmost creativity and resourcefulness in them:

2011 Year of Rabbit

Aquaris

Branding in Business

Bossa Nova Café

BATTERY

Bullock

Chef’s Art

Empire Dentistry

Crowd Think Tank

Digital Tree

dig

Cut

Consummate Pet

Heavy Design

Handy Andy

FatCat coffee

Illuminarty Creatives

Lunch with me

Mysore Dasara

Kitchens in Bloom

Lighthouse Stories

Tutti i fiori

Venture Network

World Wine Fest

Twyst

That is why, it is imperative to take necessary precautions in advance and answer all questions before designing your logo. Below are 7 deadly sins to avoid when getting corporate logos.

1. Logos without a meaning:

Corporate logos are intended to deliver a concrete meaning and communicate a message to the customers. Designing logos that have no meaning is a futile practice. If your brand logo doesn’t tell, it doesn’t sell. Like most famous logos have hidden messages in them, you must also incorporate the core purpose of your company’s existence in your corporate logo.

2. Letting amateurs design your logo:

3. Too many details:

Another grave mistake that you need to avoid while getting corporate logos is clutter. Don’t try to put in too many things into a single logo design or else it becomes too complex to comprehend by the customers. Complex logos also lose the main idea to be shown in the identity. Always remember that all best corporate logos are devoid of complexity and are neat and simple.

4. Similar design to competitors:

5. Adopting a ‘5 minute logo’:

It is truly said that haste makes waste, and logo designing also applies the same adage. Corporate image is not a toy to be played with and so isn’t your corporate logo. Both deserve your proper time and attention because the first impression you make on your customers will be your last impression.

6. Typographic chaos:

7. ‘One size fits all’ approach:

Logo design for every industry type is different and unique. The deadliest sin in logo designing is to keep the “one-size-fits-all” approach. This is because, what is suitable for a toy store might not be suitable for a real estate agency. This is one way how NOT to create business logos. Each industry must be treated separately and its vital features should be highlighted in the logo design.

The first objective of establishing any small business is to attract new and potential clients. But gaining clients is one of the biggest challenges for small business owners, start-up entrepreneurs, and freelancers. The cut-throat and ruthlessly competitive business environment has made life miserable for small business start-ups to make an impact.

But you need to realize one thing…Clients don’t just come to you, you have to persuade them to do so. This is also one of the underlying principles of having business logos. In order to attract new clients, here are some ways to increase your client base and make more money.

1. Client referral:

2. Press release:

3. Speak in the community:

4. Swap client referrals from other businesses:

5. Build a website or blog:

6. Use the Social Media:

7. Join Professional Associations: