In these tough times, logo designers are under pressure to create unique and novel solutions for corporate logos. With over 100,000 logos being developed every year for different big and small businesses, the demand is to come up with a design that will stand out from the crowd. Instead of finding new ideas, logo designers can also find new ways of executing old ideas.

A very fresh and unique way of producing corporate logos is the dotted style. This technique employs polka dots and circles to fabricate a certain symbol. It helps you to give a fresh and creative feel to your identity. What you do is use polka dots to draw out a shape. It also gives logo designers the opportunity to exhibit creativity to execute old concepts in a new way.

Here is an inspirational collection of 24 creative business logos that are made of ‘dots and circles’ only. Check them out here:

Brillio

Buckshot

Cluster

Color Fleck

Cosmoprinters

Dr. Media

Dot Songs

Dost Shund

Dream Center

Eco World

Faces From earth

Franchise phones

Inter Nourish

Interpersonal

Lullaby

Luvision

Lynkex

Milliepeed

Octangle

Oskar Media

Permet

Stardappled

Web Africa

Zion Network

The psychology of color is critical in designing any corporate logos. This can be measured by the phenomenon that we feel hungry whenever we see Pizza Hut or McDonald logo design? Although you may think that they are famous fast-food restaurants, but it is in reality the red and yellow color that initiates your hunger, even though you might not be starving.

It is a scientifically proven fact that the human brain is wired to react to every color in a unique fashion. The color effect takes place literally in an instant. Therefore, the logo designers must make sure that they don’t use the wrong elements in corporate logos. They must used in conformance to the message and theme of the company that is being represented.

Following are the effects of 5 main colors on logo designing. Read them carefully and make sure you use colors wisely in making a perfect brand identity.

Blue

• Blue is a soothing and relaxing color that evokes a feeling of influence, elegance, victory and safety.
• It is considered to be one of the most famous colors in logo design.
• You will see this color widely used in medical logos and other corporate logos that define status.

Disocity

Superior Interior

The Fish Garden

Aquaris

Green

• Green is a color that is tantamount to the environment and symbolizes life and renewal.
• It is a calming and soothing color and is employed to denote a sense of healthiness and freshness.
• These are primarily used in times when companies wish to depict themselves as an eco-friendly entity.

Echodiva

Office on Demand

Worship Team

Wooden House

Pink

• Pink is a womanly color that brings up emotions of virtue, purity and fragility.
• It is usually employed to attract the women target audience, but also has a soft effect on the male audience as well.
• It is extensively used in spa logos, healthcare and breast cancer awareness.

Web Girls

Baker Case

Avenue Salon

Red

• Red is a strong, powerful and intense color.
• It is used to evoke extreme emotions such as love, passion, strength and warfare.
• It holds the quality of inducing the human appetite.

Safe Fire

TLC

Sprint Fox

Site Sec

Yellow

• Yellow is synonymous to red, and can emit conflicting connotations.
• It represents joy, happiness as well as cautiousness and cowardice.
• It is used in fast food restaurant logos as well as danger signs on the roads.

Art Fire

Yellow Moon

Eleventh Hour

TypeFace

To start a new business venture, one must be extremely cautious of evading any risks and blunders that may occur. It is not easy for a small business owner to establish an error-free business. Since there are several factors that play a pivotal role in determining the long-term success of a company.

Not everyone is well equipped with dealing the dangers of new business start-ups. Many small business failures happen due to a single cause that was overlooked by the entrepreneur. Hence it is necessary to be proactive rather than reactive. Following are 6 critical mistakes that most small business owners commit that you should avoid:

1. Staring Without a Vision:

A business without a mission is like an off-track train that is likely to crash. Without a proper vision, you cannot expect your business to survive in the long-run. The secret to a successful business is to have a long-term vision in mind. A purposeless company can never carry on in the future since it has no visualization of what it wants to accomplish. So make sure you have a mission before you start your business.

2. Undervaluing corporate logos:

A question that surrounds the business sphere these days is…Do small business owners really value corporate logos? Either due to lack of knowledge or lack of finances, many entrepreneurs consider logo design as a budgetary constraint. What they overlook is the fact that corporate logos are the cornerstone of the company image that leaves a memorable impression on the minds of the customers.

3. No business plan:

Alright so you have a vision and a mission in mind. But how do you reach your destiny? What strategies and action plans will take your business to your goal? All these questions are answered through an improvised business plan. This is one feature that many small businesses and start-ups neglect to focus their attention on.

4. Overlooking Promotion:

There is a common business lingo, “If you don’t tell, you won’t sell”. It is all the more applicable for a new business that needs to be promoted in order to create awareness amongst the masses. Some business owners, in fear of monetary expenses, neglect the importance of marketing and advertising efforts. But the reality is that spending on promotional activities like corporate brochures and flyers is a healthy investment for the business.

5. Scared of Failure:

Fear of failure is another mistake that some small business owners commit. It is human nature to be scared of taking risks, but a true entrepreneur is one who is never afraid to take risks and try new things. Always be confident of your business and think through the whole venture. Never give up in the middle because the light bulb was invented by Thomas Edison on the 1000th attempt as well.

6. Do not bite more than you can chew:

Some businessmen have a habit of entering into too many industries at a single time. This creates more chances of failure since you should not bite more than you can chew. Instead of entering into many business territories, focus your resources and time on the business that you specialize in. You can always diversify after gaining success in one industry type.

The oldest yet most effective tools of promoting a business include corporate logos, brochures, flyers and business cards.  But for direct sales and personal selling, the prime instrument used to communicate is brochure. Also known as a pamphlet or a leaflet, brochures are generally useful at places where potential customers come for window shopping or a tourist spot.

The main concern for small business owners is to get a brochure design that is so unique and creative that it lures the customers into buying their product or service. Around 3 out of every 10 customer actually buy a product or service on their first visit to a new store. So you would want to give these potential clients something memorable through which they can remember your business. Corporate brochures serve this purpose accurately.

Following are 20 most stunning corporate brochures that will serve as inspiration for small business owners:

Corporate Brochure 1

Corporate Brochure 2

Corporate Brochure 3

Corporate Brochure 4

Corporate Brochure 5

Corporate Brochure 6

Corporate Brochure 7

Corporate Brochure 8

Corporate Brochure 9

Corporate Brochure 10

Corporate Brochure 11

Corporate Brochure 12

Corporate Brochure 13

Corporate Brochure 14

Corporate Brochure 15

Corporate Brochure 16

Corporate Brochure 17

Corporate Brochure 18

Corporate Brochure 19

Corporate Brochure 20

In today’s cut-throat environment of business, it is hard to find success for many companies. Especially for new businesses and start-ups, it is relatively harder to make a footing in the corporate world. The first thing they need to do is to make a name for their business in the market. For that purpose, corporate logos are essential in establishing a trustworthy image.

All famous brands and corporations are recognized by their corporate logos. This is why one of the stepping stone for success in to build a successful and effective identity that portrays the values and principles of the company. But nowadays, small businesses are giving priorities on what is more important in the success of their business. Following are the major success factors for any business, let us see where the precedence of a corporate logo lies amongst them:

1. Corporate Logos and Branding:

In this day and age, no company can survive as a faceless entity. Irrespective of your business genre, your company needs a proper branding and corporate logo that will distinguish your practices from your competitors in the industry. All of the top corporations are backed by the strength of their corporate logos and branding efforts.

2. Marketing and Promotion:

It is rightly said that a picture is worth a thousand words. Your corporate logos serve the exact purpose for your company. When you promote an organization to the market, you cannot simply explain the company in words. Corporate logos act as a picture that speaks a thousand words about your business and its values to the customers.

3. Cash Flows and Investment:

What is the first and foremost thing required in establishing and running a business? Yes it is Investment and steady cash flows. But people invest in only those businesses that are honest, reliable and steadfast. Corporate logos help depict the symbol of surety and integrity to your potential sponsors and make them believe that your brand is strong and worth investing in.

4. Growth and Diversification:

Once you have established your business and are on the path of growth, you need a stable image that will help you diversify into other industries as well. Corporate logos serve as an umbrella under which you can grow and diversify your company into other realms with a stable and reliable business image. When customers start trusting your brand, they are sure to follow you in other businesses as well.

With the growing competition in the business field, small business owners must employ new and novel marketing materials that will help them stand out of the crowd. After corporate logos, business cards are one of the tools that act as communication device for your business. They help your present and potential customers in contacting you easily.

Over the years, designers have produced new and innovative techniques of making business cards. Out of the many, following novel types of business cards are on the rise these days:

• Plastic business cards – It is another novel way of making your business card unique and exceptional.
• Magnetic business card – These can be placed over a refrigerator door, which helps customers in recalling your business from time to time.
• Tear-off business cards - These allow your card to be split in two parts. It is helpful when you want people to refer you to others.
• Key-chain business card – Which your customers can use as keychain holders, also acting as reminders about your business.
• Origami business card – Using the Japanese art of Origami in business cards allows you to make creative designs. Your customers will like to fold your card in a certain shape that may be used as a showpiece.

For your inspiration, here are 26 new and innovative business cards that have the ability to catch the eye of the audience:

Adam LoRusso

Adam Taylor

Alive

All Wellness

Biz Bio

Bombay Bakery

Colokial

Colored Business card

Comic Color

Craftmans

davymac-business-card

Delightful business card

Earth Friendly Identity Card

(e)Studios Aqua

Wooden

Glassmedia  

HairDresser Business Card

Hand + Eye

Laser Cut Business Cards

Mark-Mankarious-Business-Card

Mikii business card

Translucent Business Card

Pinkograf

Prime Scout

SlowPrint

Twice business card

There comes a time in every small business owner’s life when he needs to answer the question “Is my small business really successful?” Every entrepreneur who starts his business wants to know whether their venture is capable enough of competing in the corporate world. Between the start and the growth phase, there comes a point where you must analyze if your business is competent of climbing up the ladder of corporate success.

But what signs really or features really show that your business is heading in the right path? Is it the size of your business that dictates your success? Or is it the significance of your brand image and corporate logos that build the real credibility? Having experience in the business of designing corporate logos, I have found out that the following factors are essential in making a winning small business.

• Do You Really Know Your Customer?

Customers are the reason for your business existence. Hence it is essential to know exactly who you are dealing with. The first and foremost thing for small business success is to find out if you really know your customers. This is because if you don’t know the taste and preferences of your small business clients, you will never be able to satisfy them. Moreover, the consumer preferences change over time and it is crucial to cop up with those changes or else you will lose your clientele.

• How Professional is your Corporate Logo?

Today we are living in a world of corporate logos and branding. Right from clothing to food items, commodities are being branded and consumers lay more trust on brands than on the original product. Hence for small business, it is significant to own a professional corporate logo so that their business emerges as an authentic and credible entity. Sometimes entrepreneurs don’t value logo design for their business. This is a fallacy that leads to small business failures.

• Are Your Goals Visionary?

Many small business owners start their business with a myopic approach. Their vision is short-term…to earn maximum profit in the least possible time. For a small business success, long-term and futurist attitude is necessary. Think 5-10 years forward and project your business prospects. Decide on where you want your business to be in the coming years. This visionary goal should also reflect in your corporate logo as well.

• Are You Serving The Right Market?

One of the prime mistakes that some entrepreneur make is catering to a general and undefined market. Key for small business is serving an appropriate and well defined target market. You must understand that you should not bite more than you can chew. The more focused and homogeneous your target market is, the more it is easy to serve them correctly and fittingly.

• Are You Innovating Continually?

With the rapid growth in information technology, innovation is a must for every small business success. Technology is upgrading so fast that those who fail to cope-up lose the race in the corporate world. Instead of being a follower, try to be a leader by introducing new and regular innovations in your business. I don’t mean to imply that you recreate the wheel, but you should bring new and improved enhancements in your products and services. Always try to remain ahead of your competitors.

Corporate logos are based on three major elements namely the color, font and the shape. All three logo design elements must be carefully balanced in order to devise a successful brand identity. But the most visual and illustrative element of your logo is the symbol or shape. Symbol is the heart and soul of a brand identity that gives illustration and meaning to it.

Today, I would like to explain the concept of geometry in logo designing. Geometry helps logo designers to organize the logo design elements. The basic geometrical shapes include square, circle, triangle and cylinder. These basic shapes are used as the foundation for all other shapes. Let us see how they are employed in making corporate logos.