Regardless to which industry you belong, having a professional logo is a must. Many people consider a logo to be a creative symbol and assume that critical professions like medicine and construction can survive well without a logo. To build a long term impression on our customers, it is important to have proper marketing strategy and here comes the necessity of having a professional logo. 

Corporate Logos go a long way with you to deliver the message of your organization. No matter what field or industry that your company is part of, the style of the logo is dependent on the service it is providing. Long gone are the days when people thought that Medical Logos don’t need to be artistic and only hues of blue, white and red can be only used for these logos. Don’t forget that these logos should be designed the same way as all other logos–with a good idea. 
However, here are some simple steps to help you come up with creative Medical Logos:

Now, to help you spark with a unique logo design, below are some creative medical logo designs.

• Be expressive.
• Be memorable.
• Be unique from competitors.
• Effective in every color (black and white too).
• Be scalable (readable in various sizes and media).
• Communicate product or service’s message and personality.
• Simple for the audience.
• Creates credibility.

Reasons to have a professional logo:

• Portrays your business in a positive and appealing manner
• Defines your business culture and nature to the outside world
• Makes your company stand exclusively among your competitors
• Presents your services/product in a unique way
• Conveys the right message about your business to potential clients
• Business logos are more capable to capture proficient customers

                  The MTV-owned cable channel, Nickelodeon has come a long way to be on the list of world famous brands, with big fan following from territories including Europe, the Middle-East, Russia and Asia. The channel aims to entertain children of ages 6 to 20 and is an important part of the golden memories of our childhood and teenage. Since its launch December 1, 1977 the Nickelodeon team thinks it’s high time that 30-year-old identity should be changed.

1) The memorable old “Nickelodeon Logo":

2) The New “Nickelodeon” Logo:

3) Why “Nick” wanted a new Corporate Identity?

Armin (from under consideration) inquired the reason of this change from Russell Hicks (executive vice president and creative director of Nickelodeon), who explained that internet has made kids very fast. They enjoy innovative and trendy stuff. Therefore, the 30-year-old identity had to change.

Nickelodeon today is a media enterprise that consists of multiple channels that air in 175 countries, a motion picture production company, an ever-growing online presence, and outlets of numerous consumer products. Therefore, the team working on the redesign was briefed how the new logo should compliment different upcoming projects (channels and divisions.)

4) Will you miss the old logo:( ?

         A logo is the primary element which well represents a company and delivers an everlasting initial impression on your customers. Branding has become a vital part of our lives and it seems to be everywhere. However, it is important to understand that while crafting a marketing and branding plan, logo designing comes out as one of the most important factors.

There are many famous corporate brands which are recognized with their icons rather than their names. This proves how important is it to have a successful corporate logo. There are numerous top brands which have proven to be known as successful emblems over time…check few of them below:

• Your corporate logo should merge well with the name of your company
• The image should be balanced and deliver the right personality of your company.
• Your company logo should convey your type of business and the industry it is promoting.
• The font type should be readable and clear. Adding extra stylish fonts can make your customers misspell your company name.
• Your company logo should send out a clear message to your customers and for that your logo should be accompanied with a strong tagline.
• Initially, it is very important for a logo to successfully work in black and white because then surely it will look good in every color.
• It should be a simple and clean logo, therefore avoid cluttering and it should not look much busy.
• While selecting colors for your logo, prefer keeping it to minimum. Having two colors makes a logo appealing enough but remember that colors you pick should be meaningful and industry related.
• Think out of the box and experiment some latest trends of the market so your logo can be seen exclusively among a place filled up of logos.

         Hey friends…today I have another big and high-budget logo redesign to share with you all. However, this time it is not any soft drink or Software company logos which is redesigned. The city of Melbourne, Australia revealed their new corporate identity last week. The identity design was developed by the Sydney office of Landor, who were paid $A91, 000 (US$74,000) in “preliminary research for the new brand” and $A148, 000 (US$120,000) for the design itself.

Last week when Melbourne’s new logo was announced, the fat block of “M” costing for $240,000 was highly criticized.
Lord Mayor Robert Doyle unveiled the new logo for the city, saying:

“Old logo was "a bit daggy" and Melbourne needed a new design to reflect its cool sophistication on the world stage.”

To defend the claim of extra cost, he explains that the new logo would save the council money in the long run by gradually replacing about 50 different logos the city now uses for its various services. Furthermore, on the Melbourne’s website, Dr Kathy Alexander lists the benefits the City will be earning from this redesign.

• Consolidation of multiple logos into a single, strong, cutting-edge design
• Better identification of services City of Melbourne is delivering
• Greater brand impact and flexibility
• More cost and time-effective in-house design and brand management

Where, majority people find the new logo to be a disaster, some design experts find it quiet sensible, saying:

"It’s certainly not a disaster and considering the amounts some companies spend on rebranding, it might even turn out to be a bargain,”

says the managing director of  Brand Behavior, Karl Treacher.

Further, Mr Treacher quotes:

"Of course, when you’re a government or public body people will say the money could have been spent elsewhere or possibly better. But in the scale of logos $240,000 isn’t over the odds.”

The main grounds, government is using to avoid facing criticism is that of “London Olympic Logo 2012” They think it is less of a disaster than London’s logo for the 2012 Olympic Games as within hours of its launch in 2007,  30,000 Britons signed a petition calling for it to be scrapped.

Here, I will drop my opinion and would like to know yours…don’t you think, it is utterly unethical of government to support their wrong decision by referring to any old blunder. If they have ended up with something foolish, at least they should have the guts to accept it.

So guys, how do you see this redesigned logo of Melbourne city…. a waste of money or a step towards progress?

When it comes to corporate logos design, web designing, corporate business cards and blogs, the designers are left with very limited and specific choices. Actually corporate blogs and websites are the source of information about market and other topics of entrepreneurial interes. Therefore, corporate blogs/websites can be dry and lack the charm which other independent blogs might offer in ample quantity.

From your logo to the print ads, typography plays a vital role in making or breaking your corporate image. Picking up a legible and impressive typeface to convey your professionalism can be a tricky job and as a logo designer I understand that quiet well. The most important thing a designer focuses for his corporate projects is to pick the fonts which convey the message professionally and effectively.

Madawaska:

This typeface may not look as solid and professional as others, but it gives your copy a modern, strong and original appearance. Madawaska, a slab-serif family, has a bit of both: some of the ruggedness of the creator’s display work, and the extensive structure of a text family.

Baja California:

It’s another free professional font which will be very useful for designing purposes.

Bodoni Script Pro:

The designer, Panos Vassillou, has connected characters and capitals with calligraphic elements in this typeface.

Comenia:

Comenia, a school typeface system, was developed as a typographic system for use at all levels of schools and universities. It offers a clear, understandable and universal graphic tool for electronic typography, information systems and laying out primers, textbooks and educational texts and materials.

Geogrotesque:

These semi-modular typefaces with subtle rounded ends are delivering a warm accessible look.

Kewl Script:

Kewl Script is ideal for food packaging, book and music covers, magazines and window splashes. This typeface seems a little heavier and on more playful side.

Glasgow:

BB Petie Boy:

This grungy typeface is too much in use nowadays and no doubt they are impressive.

Grunge Serifia:

This is a font I modified from the font Serifa Black. We needed a version of Serifa that was all grunged out for a magazine identity.

Haptic:

The Haptic family is a sans-serif typeface optimized for use in small-sized text. It serves well in attention-seeking headlines and comes in roman and italic.

FF Kievit:

FF Meta Serif:

The OpenType version of FF Meta Serif offers Book, Medium, Bold and Black, each including italics and, of course, small caps. The extra benefit is its close relationship to the original FF Meta, its sans serif sister.

Metroscript:

Metroscript, designed by New York-based lettering artist Michael Doret, was successful throughout 2008 and proudly holds the title of MyFonts’ Brush Script Font of the Year.

Museo and Museo Sans:

is a clean yet unconventional semi-serif, designed by Jos Buivenga. The sans-serif version is a sturdy, low-contrast, geometric, that is well suited to any display and text use.

FF Nuvo OT Medium:

Designed by Siegfried Rückel, it’s a contemporary type design with vertical contrast, and especially the characters a, g and y show the calligraphic touch. Suitable for magazine design from headlines to longer texts as well as for advertising, packaging and corporate design.

Ronnia:

One of the most remarkable characteristics of this humanistic sans-serif is its versatility. Ronnia has been engineered mainly for newspaper and magazine applications, as evidenced by its properties: economical in use, highly legible and friendly and charming in character. Ronnia was part of the Tipos Latinos exhibition 2008 and the 23rd Biennale of Graphic Design 2008 in Brno.

Skolar:

Skolar is a serifed typeface that has been designed specifically for scholarly multilingual publications. Skolar received international recognition at the Ed-Awards competition 2008.

FONTIN:

The Fontin italic is not a slanted roman, but a true italic.

Warnock:

Whiteboard Modern Demo:

Whiteboard Modern was hand drawn, but created entirely with a Wacom tablet and Illustrator.(

I am sure these logos will help make your corporate designs look different and make deliver your message more effectively to your customers.

If you have been using some other typeface which has worked well for your corporate designs, don’t hesitate sharing it with us.

Usually clients ignore the clever concept behind a logo design and get annoyed paying for a simple logo without any frilly decorations. I would like to add to their knowledge that creative way of giving your message through an intelligent logo should never be underestimated.

If you look at some of the famous corporate logos, you will find them to be simple yet famous and recognizable.
Therefore, my friends straighten up your backs and specs, as I bring you some ingeniously unique logos with hidden message.

Let’s get started…

1: Amazon Logo

This famous logo is extremely clean and simple, with the arrow making no sense to you. But if study it carefully, it says that amazon.com has everything from a to z and it also represents the smile brought to the customer’s face.

2: SUN Logo

The SUN Microsystems logo was designed by Stanford University’s professor Vaughan Pratt, who skillfully arranged the letters “U and N” adjacent to each other forming the alphabet“S”, when seen in perpendicular direction.

9:ED Logo: Gianni Bortolotti

The designer of ED – “Elettro Domestici”, “Home Appliances” in English, changed the concept of traditional logo designing through this logo. The designer has amazingly used the negative space to demonstrate the letter “E” and “D”

4:Amnesty International 30th Anniversary

This logo was designed by Pekka Piippo from Finland, for the Amnesty International 30th Anniversary of Finnish Division. Clever multiplication of 5 fingers on 6 hands mark the occasion of 30th Anniversary occasion.

16: Body Wisdom

In this case, a logo design for a high end day spa,the hands effectively convey massage, while the proximity of the “eyes” within the owl shape created by the hands clearly say “wisdom”.

6:Cluenatic

This logo is designed for a puzzle game that involves unraveling four clues. The letters C, L, U, E are arranged like a maze, to deliver an intriguing feel to it.

7:Fuga

It is a logo for Architecture Center Of Budapest. It might seem something like a maze but if you follow the white space, the four lettered company name will become evident.

8:Logo !N3K8

It is a business and IT consulting company based in the UK. The logo explains the word “intricate”

3: Big Ten Logo

This logo clearly displays the number “11″ flanked around the letter “T” acknowledging that the conference actually has 11 teams. Big Ten has been really creative with its logo as it ties together the name with some extra information about the product

.

10: Lafeyette Logo:Even

If you’ve ever visited one of the famous stores in Paris – Galeries Lafayette, you will notice that it’s logo represents Paris with its joined letters “t” to form Eiffel Tower. C’est magnificique!

11:Marriage Logo

What better logo can be used to symbolize a marriage with two mirrored “R” in the middle. No frills, no shadows, still so powerful and meaningful.

12: Toblerone Logo

Yummyyy…I am loving to analyze my favorite choclate logo.You must be thinking what is there to find out as it clearly shows the Swiss Alps? It might be as Toblerone originated in Bern, Switzerland – A city whose name is rumored to mean, “City of bears”. But when you look at it again you will find  a bear in the logo. Incredibly surprising that we had it several times but never noticed it, right?

13: Piano Forest Logo

If you notice the logo closely you will observe the trees placement form the keys of a piano. An intelligent way to display two different terms, “piano and forest”, through a single logo concept.

14:NorthWest Old Logo

The logo reflected a clever way of splitting the alphabets, N and W (north west) along with a location pointed to by the red triangle in the upper left corner. The redesign lost the charm of the original.

15: Mosleep Logo

Very cleverly the designer have integrated a bed and the letter “M” in this logo. You cant miss to love it.

5:FedEx Logo

The last FedEx logo designed by Lindon Leader, is on top of my list. I am sure until now everyone must have noticed the hidden white arrow between “e” and “x” letters, symbolizing the “movement” but I find this concept irresistibly intelligent.

17: Eight Logo

This logo is too good to be ignored….it is very cleverly designed with a typeface where every letter is a variation of number 8. A smart font choice indeed.

18: Hartford Whalers

At first glance, the old Hartford Whalers logo clearly shows a whale’s tail and a green W. Look closer, though, and you’ll see that the white space forms an H, for Hartford.

20: Yoga Australia

At first glance the logo is a simple picture of a young girl doing her yoga but if you watch it carefully the body posture is creating the Australia Map.

I am sure you must have enjoyed discovering the hidden messages within these corporate logos. These examples can help you draw inspiration while conceptualizing your own logo because a clever logo helps you gain clients instant trust and confidence.

Hope you also find a logo delivering a deep message about your corporate identity.