When it comes to corporate logos design, web designing, corporate business cards and blogs, the designers are left with very limited and specific choices. Actually corporate blogs and websites are the source of information about market and other topics of entrepreneurial interes. Therefore, corporate blogs/websites can be dry and lack the charm which other independent blogs might offer in ample quantity.

From your logo to the print ads, typography plays a vital role in making or breaking your corporate image. Picking up a legible and impressive typeface to convey your professionalism can be a tricky job and as a logo designer I understand that quiet well. The most important thing a designer focuses for his corporate projects is to pick the fonts which convey the message professionally and effectively.

Madawaska:

This typeface may not look as solid and professional as others, but it gives your copy a modern, strong and original appearance. Madawaska, a slab-serif family, has a bit of both: some of the ruggedness of the creator’s display work, and the extensive structure of a text family.

Baja California:

It’s another free professional font which will be very useful for designing purposes.

Bodoni Script Pro:

The designer, Panos Vassillou, has connected characters and capitals with calligraphic elements in this typeface.

Comenia:

Comenia, a school typeface system, was developed as a typographic system for use at all levels of schools and universities. It offers a clear, understandable and universal graphic tool for electronic typography, information systems and laying out primers, textbooks and educational texts and materials.

Geogrotesque:

These semi-modular typefaces with subtle rounded ends are delivering a warm accessible look.

Kewl Script:

Kewl Script is ideal for food packaging, book and music covers, magazines and window splashes. This typeface seems a little heavier and on more playful side.

Glasgow:

BB Petie Boy:

This grungy typeface is too much in use nowadays and no doubt they are impressive.

Grunge Serifia:

This is a font I modified from the font Serifa Black. We needed a version of Serifa that was all grunged out for a magazine identity.

Haptic:

The Haptic family is a sans-serif typeface optimized for use in small-sized text. It serves well in attention-seeking headlines and comes in roman and italic.

FF Kievit:

FF Meta Serif:

The OpenType version of FF Meta Serif offers Book, Medium, Bold and Black, each including italics and, of course, small caps. The extra benefit is its close relationship to the original FF Meta, its sans serif sister.

Metroscript:

Metroscript, designed by New York-based lettering artist Michael Doret, was successful throughout 2008 and proudly holds the title of MyFonts’ Brush Script Font of the Year.

Museo and Museo Sans:

is a clean yet unconventional semi-serif, designed by Jos Buivenga. The sans-serif version is a sturdy, low-contrast, geometric, that is well suited to any display and text use.

FF Nuvo OT Medium:

Designed by Siegfried Rückel, it’s a contemporary type design with vertical contrast, and especially the characters a, g and y show the calligraphic touch. Suitable for magazine design from headlines to longer texts as well as for advertising, packaging and corporate design.

Ronnia:

One of the most remarkable characteristics of this humanistic sans-serif is its versatility. Ronnia has been engineered mainly for newspaper and magazine applications, as evidenced by its properties: economical in use, highly legible and friendly and charming in character. Ronnia was part of the Tipos Latinos exhibition 2008 and the 23rd Biennale of Graphic Design 2008 in Brno.

Skolar:

Skolar is a serifed typeface that has been designed specifically for scholarly multilingual publications. Skolar received international recognition at the Ed-Awards competition 2008.

FONTIN:

The Fontin italic is not a slanted roman, but a true italic.

Warnock:

Whiteboard Modern Demo:

Whiteboard Modern was hand drawn, but created entirely with a Wacom tablet and Illustrator.(

I am sure these logos will help make your corporate designs look different and make deliver your message more effectively to your customers.

If you have been using some other typeface which has worked well for your corporate designs, don’t hesitate sharing it with us.

I do not know much about branding and advertising but I am sure that an effective logo is necessary to make a brand successful. As a self-proclaimed logo fanatic, I am deeply in love with all of these below given logos.  

Mc Donald’s:

Being one of the world’s largest chains of fast-food restaurants, Mc Donald’s logo shows two golden arches’ merging to form the famous ‘M’. Created by Jim Schindler, this logo was introduced in 1962.  

FedEx:

The memorable contrast of two colors in the FedEx logo marks its 24 hr service while the subliminal arrow shape in the “Ex” makes it more effective and memorable.  

Nike:

I don’t think there is anyone on earth who does not recognize the Nike swoosh logo. Carolyn Davidson, a graphic design student in 1971, designed Nike logo representing the wing of the Greek Goddess of victory.  

Pepsi:

Being one of the most famous drinks of the world, Pepsi was originally called Brad’s Drink after its creator, Caleb Bradham. The Pepsi logo is a simple globe with the Pepsi colors in the background.  

Apple:

Jobs and Wayne, designed the first logo for Apple depicting Sir Isaac Newton sitting under an apple tree but soon it was replaced by Rob Janoff’s “rainbow Apple in 1976.  

Mobil:

In 1964, Tom Gesimar of Chermayeff and Gesimar, Inc. designed this durable logo of Mobil. In a similar fashion as FedEx, Mobil has established its logo as simple and to the point. The idea of using red ‘O’, in the logo reinforced the concept of being an oil company.  

Shell:

This logo has become so recognizable that it often appears without the company’s name to identify it. The French-born designer, Raymond Loewy designed it in 1971 who also created logos for BP and Exxon.  

Mercedes Benz:

The three-pointed star that represents ability of the vehicle for land, air and sea-usage was designed Gottlieb Daimler. It was first seen on a Daimler in 1909, and was combined with the Benz laurel wreath in 1926.  

Coca Cola:

Coca-Cola is the most famous and biggest-selling soft drink in history. An amateur, Frank Robinson, designed the Coca-Cola script while the image of the bottle is among the most recognizable icons in the world.  

IBM:

Designed by Paul Rand, the horizontal stripes of IBM logo make it one of the most recognized logos of the world. IBM, has been known as "Big Blue" and they have simplified their logo over the years becoming more famous everytime.  

Disney:

The Walt Disney logo is a ‘stylized version of the founder’s Walter Elias Disney’s signature. It signifies the brand name and promises secure, cheerful and quality American mainstream entertainment. However, over the time, different animations and styles have been complimenting the Walt Disney logo.  

Intel:

Robert Noyce and Gordon Moore created the original Intel logo with a ‘dropped-e’, 39 years ago. In 1991, the company symbolized its involvement as a key ingredient in PCs and computer technologies by introducing the “Intel Inside” slogan with the Intel Logo.  

Toyota:

The Toyota mark consists of three ovals depicting the heart of the customer, the heart of the product, and the ever-expanding technological advancements.

I enjoy and admire each of these logos because they have made us understand the value a logo brings to a business.

I am sure, many more names can be added to this list, so keep adding…It will be real fun.

Always remember…Nothing better than a great logo, for a great company.

See you soon!

We intend to introduce a platform for the aspiring designers to discuss all about logo design tips, trends, skills, styles as well as innovative design ideas. We strongly believe in bringing all the unbiased information about logo industry.

Let’s begin the journey and hope Corporate Logos Blog will help your company build the professional image that you need to compete in this competitive economy.

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