The main characteristic of an effective corporate logo is its ability to stand apart from its competitors. This feature is based on how unique and novel the design elements are. The fonts, symbols and colors employed in a logo design must be exclusive and distinguishing. That is why designers try to use unique shapes and symbols in their design efforts. One exceptional shape that is being utilized in corporate logos is ‘Mobius Strip’.
Möbius strip, also known as a Möbius band, is a surface with a single side and a single periphery module. It is a strip curled in such a way that if you start from one point, you cannot reach the same point. On the contrary, you will arrive at the opposite side. One of the most common uses of mobius strip is in eco-logos where the ‘Recycling Symbol’ is created using curled strips.
In order to better understand how mobius strip is applied in corporate logos, here are 25 examples of inspiring logos.

According to the US Bureau of Statistics, there are 28 million small businesses in the U.S. which accounts for 60 to 80% of all new jobs and 44% of U.S. payroll. This highlights the importance of small business enterprises in the economy. Another interesting fact that will intrigue small business owners is that there are 1162 times more small businesses as compared to large corporations.

But the latest figures also suggest that only 50% of businesses survive five years or more. There are several causes attributed to this appalling rate of small business failure. Improper planning and short-term approach are the major reasons that cause a small business to disappear. But those who have managed to survive and grow, what are the secrets behind their success?

Below are five small business secrets that you may not know which will lead you to the path of success:

1. Unique Differentiation:

As iterated before, there are 28 million small businesses in the U.S. So how do you expect people to identify your business from such a huge number of options? Only the businesses that create a differentiation in the market are recognized and respected. One of the prime factors for creating a distinct identity is corporate logos. In order to discern your business from your competitors, a solid and memorable corporate logo and brand identity is imperative.

2. Continuous Improvement:

Another key ingredient of a successful small business is continuous improvement. In this fast growing business environment, companies cannot afford to stay sluggish. Those who fail to improve their business process continuously end up losing the competitive race. Improvement isn’t restricted to a particular business function implies continuous changes in all areas of the entity.

3. Easy Accessibility:

One of the stems of continuous improvement is keeping track of new media. For business success, it is imperative to use the latest marketing channels through which you can promote your business activities and provide easy access to consumers. The importance of social media for small business is inevitable as reports suggest that social media adoption among U.S. small businesses doubled last year from 12% to 24%. Firms must create their existence on social networking sites like Facebook, Twitter and Google+ in order to reach the customers effectively.

4. Unbending Consistency:

A key factor of small business recognition is reliability and consistency. Changing for the good is one thing but excessive changes in the company policies, procedures and identity can lead to distrust and uncertainties in the minds of the customers. For instance, if your redesign your corporate logo frequently and unnecessarily, it might leave a bad impression on the consumers who will get confused about your identity.

5. Community Collaboration:

In order to connect with your consumers, you need to show that that you care. And what better way to connect with them then to collaborate with the community. Your business entity should portray itself as responsive and empathic towards the environment and the society at large. Being involved in corporate social responsibility activities can do wonders for the business image of your entity.

A dragon is a mythical creature that is famous in many cutlers of the world. It is classified alongside serpents or reptile creatures. It is most familiar in Far East countries like China, Japan and Korea. These legendary creatures are considered to be strong and ferocious in nature. When employed in a logo design, a dragon implicates a cultural feeling to the identity. You must have seen many dragon style logos on Chinese and Japanese Food Restaurants. Through this, they symbolize their culture and beliefs to their customers.

For corporate logos, these legendary and mythological symbols portray a sign of richness and cultural respect. Moreover, they show a company’s strength, power and vigor. Designing oriental style logos is quite intricate job for logo designers. Not only must they incorporate the mythical symbolism, they must also associate it appropriately with the brand values of the company.

Here are 20 fabulous dragon logos that truly exhibit the culture and oriental nature of its respective companies.

Since decades, corporate logos are being used to differentiate products and services from one another. Even back in the agricultural times, farmers used to brand their cattle in order to distinguish them in the market. The current mode of branding includes logos which are abstract and graphic in nature. . Since logos are intended to symbolize a company’s corporate identity in order to gain customer recognition, it is not wise to regularly redesign them.

But, the logo design field has substantially developed in recent years since the rise of the Modernist movement in US. Thousands of corporations and startup small businesses are registered each year and subsequently thousands of logos are created for them as well. With the number of designs swelling each day, it is hard for logo designers to develop identities that are unique and distinctive.

To instill new ideas for logo designs, here are 25 fresh and innovative corporate logos that exhibit creativity in a novel and distinctive style.

For small business and corporate entities, branding is essential for long-term business survival. Each component of the branding and promotion phase is equally vital which include corporate logos, business cards, flyers, advertisements etc. In order to gain recognition and remembrance of customers, business cards are employed which tell the clientele about your company.

Since we are living in the age of branding and tough competition, it is hard to get your small business noticed among the masses. Therefore, to make your corporate business cards stand out from the crowd, you have to be creative, objective and precise with its design. One of the simplest yet effective techniques of accomplishing this is through minimalism. By keeping your business cards minimal in design, you can make your customers remember your business with ease and success.

For inspirational purpose, here are 28 creative business cards that employ minimalism in them. You will also get to learn how to say more using less design elements.

Sean M. Kinney

Kazepro

Ruben Alvarez

Photographer

Purple Carrot

Hello

BËRTHAMA

The Runway

Steven Whitely

KUNNGUYEN DESIGN STUDIO

Marietomeoki

David Boni

That Kate Creates

Ploc Media

Joe Liao CZ

Michael Blank

Business Card Bird

Invisible

Designer’s Design

Steel Metal Business Card

Soho Cafe & Bakery

Boyle Design Group

Intoto

adam morris

chef boulder

fifth floor gallery

Vanilla Smiles

IPhone Monster

It is a common dilemma that small business owners don’t take the corporate identity development phase seriously. They would either avoid getting a corporate logo or would obtain it in a rush. The pretext for doing this is that obtaining corporate logos is time-wasting and expensive. But a little trouble in the initial stages will help you avoid grave dilemmas in the future.

That is why it is prudent for small business owners to do a little homework before getting a logo design. There are certain questions that must be answered before you think of obtaining a logo design from professional logo designers. These questions must be addressed prior to the brand identity development phase as they are decisive in making or breaking your corporate logo.

1. What Company Details to Show in Corporate Logo?

The first question that is pertinent to the brand identity development is what the details need to be shown in your corporate logos. This will encompass the decision to include the whole name of the organization or just the initials. It will also include the choice of revealing the company products or services. Moreover, the corporate logo must accurately portray your business mission and vision to the target audience.

2. What are your Design Preferences?

This is another vital query that must be addressed before you head out to get a logo design. It will cover the questions related to what fonts are to be employed, what color palettes will accurately portray your business, and what symbol or sign will signify your company values. You also need to reveal your disliking so that the logo designer must be aware of what design preferences must be shunned away from. You must be sure to make the correct use of colors in corporate logos.

3. Who is your Target Audience?

Before obtaining a logo design, it is significant to identify what target audience you are catering and why. This will include a list of all the demographic segregation of the target market. It will allow you to modify the corporate logo according to the taste and preferences of your intended customers.

4. What are the Budgetary and Timing Constraints?

Another crucial question that needs to be answered is the ground rules of the logo design project. Since small business owners require the logo design within a limited time frame and a restricted budget, it is recommended that all the deadlines and costing must be spelt out before getting a logo design.

5. Who will keep the Copyrights to the Corporate Logo?

This is one issue that haunts most logo design clients after they have acquired the identity from a logo designer. The question of who will own the possession rights of the corporate logo is imperative to avoid mistakes in small business. You must ask this question from your logo designer beforehand so that no legal or copyright issues arise in the future.

In order to have professional corporate identity, your corporate logo should be balanced from all angles. This is because corporate logos are the cornerstone of every branding procedure. Not only does it require equilibrium of logo design elements, it also necessitates a symmetrical layout. Now you must be wondering what symmetry has to do with corporate logos.

Symmetry in logo design involves creating a logo with a mirror image in both the halves. To put it in simpler terms, these logos are designed by flipping one side over the other in equilibrium. This can be achieved by flipping the symbol or the fonts in corporate logos. Firms that employ these types of logos exhibit that their business is stabile and steadfast.

Here are 22 brilliant examples of how symmetry is used in designing corporate logos:

Mixedpome

LoveDoves

Technofly

Equestrian Clothing

Teknex

Mammo

Stronghex

Blu Leone

Corrida

Lion Bird

Henland

Africa Unite

Medical Cannabis Delivery Inc

Moneyledge

Goldielock

Trifecta

Resonance

Music production company

xhosa

Coviam

Augusto Villa

Sky of Love

Most clients perceive that logo designing is a one step job of drawing a symbol or emblem. But the reality is extremely different. All the corporate logos that exist in the business world have undergone a rigorous logo design process. This is because a logo isn’t just the name of a figure or a shape. Rather it embodies the complete essence of your business into a single identity.

One crucial thing distinguishes an average logo designer from a perfect logo designer one is the process that they employ. Those who create logos without a course of action, often end up making ineffective business logos. The correct way of fabricating a corporate identity is to follow the steps in a logo design process in sequential order. Even the slightest of mistakes can ruin your corporate logo.

Start with the brainstorming session followed by a thorough research on the company and its industry. The next phase involves selection of logo design elements which include corporate fonts, colors and symbols. Then you move onto the execution stage which involves numerous revisions and finalizations.

For your inspiration, I bring you 6 comprehensive examples of logo design process that will help you brainstorm your way into creating your own identity.

1. Grooveshark Logo Design Process:

This logo design process was done for a company named Grooveshark. It is a global peer-to-peer music podium, created around an online social network. It lets you stream unabridged songs, make playlists and share them with your friends.

2. JMR Insurance Group Logo Design Process:

Another masterpiece process done for an insurance company called JMR Insurance Group. Situated in the State of Florida, the logo concept was devised around their motto “Protecting Your World”.

3. A-List Blogging Bootcamps’ Logo Design Process:

This logo was designed by Jacob Cass for the company, A-List Blogging Bootcamps. It is an online business that provides a variety of live courses to educate bloggers.

4. HotBox Studios’ Logo Design Process

HotBox Studios is a media agency situated in southeast England that focused on creative animation and design.

5. DANZK Logo Design Process:

DANZK is an imminent blog that seeks to explore the lifestyle aspect of Denmark, including culture, food, art and design. It intends to educate the Danish customs to locals a well as tourists from abroad.

6. Apple & Eve Logo Design Process:

Here is another creative logo design process explained by Jacob Cass which shows how to make the logo for ‘Apple & Eve’ company.