Business logos designed in the correct way can do wonders for the image building of the business. But a bad business logo can be a disaster to the business as a whole. A logo design is the first image of a company which is viewed by the customers. It is the first impression and as the saying goes…The first impression is the last impression.

However, if a business logo is not able to communicate the desired message of the company to the customers, then it poses a downfall for the company. A bad business logo can confuse them and they might drift aware to another company as competition is fierce in the market. Hence, creating company logos with a purpose is critical for every business.

So What Makes a Bad Logo?

Inappropriate symbols and colors: 

Ever wondered why the London Olympic 2012 logo was a disaster? That is because when it comes to designing corporate logos, appropriate use of colors and symbols is imperative in generating the right response from the target audience. The symbols used in the London 2012 logo designed by Wolff Olins were unsuitable and not according to the needs of the London 2012 brand name.

Too many details and confusion:  

A logo design crowded with too many elements spells trouble for a brand. Small business owners and other businesses cannot afford to create confusion among the minds of their customers as to who they are and what they do. Hence, logo designers must be careful of the risk of using elements imperfectly in corporate logos.

Inconsistent with the company purpose:

Sending irrelevant messages to your customers is the last thing that small business owners can afford to do. Hence a bad business logo includes a logo design with an inconsistent message that is not parallel to the vision and purpose of the company. This is one of the reasons why small business owners fail. It’s because they cannot express their company purpose to their clients.

Unappealing to the customers:

Company logos are useless if they do not have the power and charisma of appealing to the target audience. The major purpose of a logo design is to compel customers to retain your company name and recall at the time of purchase decision. If your business logo is not relevant to your target audience, it will not be appealing to them.

A corporate logo is, by far, the single most important aspect of a corporate identity. It provides you the means to promote your business in the marketplace in an efficient and effective manner. Think of corporate logos as a visual clip of your business. It directly communicates the purpose of your business to your customers and leaves an everlasting impression in their minds. Hence it is extremely vital for corporate entities and small business owners to invest sensibly in their corporate logos.

Elements of a corporate logo:
A corporate logo is a combination of several elements. It is an amalgamation of various graphic design components. Following enlisted are the most common elements of corporate logos:

• Color
• Symbol
• Font
• Size
• Tagline

But a branding disaster happens when these elements are incorrectly used in a corporate logo. To strike a perfect balance between the elements is the most difficult task for a logo designer. He must be aware of the do’s and don’ts of company logos

Incorrect use of elements in a corporate logo:
As mentioned earlier, if a correct equilibrium is not achieved between the elements of a logo, it may end up as a total failure. Let us analyze how each element, if wrongly used, can impediment the purpose of a corporate logo.

1. Inappropriate Colors:

Color plays a major role in the logo making process. Every color has its unique connotation and contextual meaning. Inappropriate use of colors can severely dent the show of your corporate logo.

2. Irrelevant Symbols:

Symbol forms the core portion of corporate logos and carries the image of the business. One of the logo designing mistakes that logo designers make is use symbols in a logo that are irrelevant to the nature of the business. This ruins the corporate image of the company.

3. Unsuitable Fonts:

Although actions speak louder than words, but in the case of corporate logos, it is the entire opposite. The words used and the typography in which they are used is extremely essential. Be it typography logos, using unsuitable and unreadable fonts can create a negative image of your company. For example, using casual and informal fonts in a luxury type business can seriously dent the class of the corporation.

4. Improper Size:

A logo too small becomes unnoticeable, too large becomes uncanny. In short, if the correct size is not made, then the identity is useless to use. The size should be determined keeping in view all places where the logo is to be used. Sometimes, a large size logo becomes unclear when resized.

5. Lengthy Taglines:

A tagline or a slogan comes as an added feature of the logo. It serves as the message platform where you define your business in a few simple but effective words. But if a tagline is too lengthy, it can damage the corporate logo as a whole. Additionally, when the logo is resized, the tagline becomes unreadable.

There has been a persistent tendency of small business owners designing their company logos themselves. The prime reason they give is that it saves them money. Let alone the argument that business without a corporate logo is saving or losing, what is a few dollars saved compared to thousands lost? This is because a corporate identity has the strength to decide the future of a business. But designing corporate logos is not as simple as a house paint job. Heaps of future dollars are at stake when a corporate identity is created.

Nowadays, many designers are unable to come up with a creative and innovative logo design because of lack of logo design ideas. A little inspiration always instigates the creative flare inside a person. It gives you new and innovative ideas to build your company logo on.

Here are 24 fresh and inspiring logos that are sure to provide novel ideas for corporate logos.

In the present age of branding, corporate logos are swarming like bees in the corporate world. But of all the countless logos in the world, why would anyone remember yours? This is a question that every business and corporate firm has to answer before contemplating on a logo design. The best answer to this predicament is innovation and creativity. In order to make a corporate logo stand out from the crowd, innovative measures are required.

One of the latest techniques employed in the logo design field in the use of “ambigram typographical design”, a style of text that may be read from various positions or directions.” In simple words, an ambigram in a logo font is a formation of words that can be read even if inverted or flipped. Ambigrams have several types like rotational, chain style, mirror-image and Symbiotogram. But the most widely applied type is the rotational ambigram, where the words remain unchanged when inverted or rotated 180 degrees.

Have a look at 25 inspirational and fascinating ambigram logo designs as it’s always fun to see different type of typographic logos. If you have seen any interesting ambigram logo lately, do add to this compilation.

Let us suppose, McDonalds’ decides to radically change its corporate logos. Now imagine travelling on the highway, you are searching for the big “M” to spot a McDonalds’ outlet but you don’t see any. Since the logo design, which you have been so used to, has been changed, you won’t be able to recognize the franchise from far away… would you?

The above assumption is meant to explain the possible impact of changing your company logos. Like every human being, an organization has an identity of its own. A corporate identity includes a name and a representative logo. The name of the company is complemented by its logo as the face of a company. Making alterations or even the slightest of modifications to the company logo can have dual effects on the corporate identity and its brand equity.

Let us have a look at the possible impacts of modifying company logos, both positive and negative.

Positive Impacts of changing your company logo:

• A change in company logo revitalizes you business appearance and gives a fresh look.
• When an organization gets stuck in a controversy, a change in company logo can help pacify matters.
• A modification in your company logo can help accommodate your growing business portfolio.
• Alterations in company logo can assist in repositioning of the brand identity in the mind of customers.

Negative Impacts of changing your company logo:

• Customers may not recognize the newly changed identity or simply may not like the new company logo.
• Too many modifications can spoil your company logo.
• Due to stationary items (business cards, letterheads, corporate brochures etc) carrying the previous logo, a redesign incurs great replacement costs.
• The customers who are bonded with the existing company logo may not readily adopt the changes.

Any modification in your company identity should be based on an extensive research of the potential repercussions of the redesign. In a nut shell, changes in your business logos should be reasonable and in alignment with your previous corporate identity.

Corporate identity, once prepared, requires promotion to reap fruitful benefits from it. Corporate logos not only depend on the creation process but also rely on the extent of advertising. One of the best tools of advertising your corporate identity is corporate brochure. Corporate brochures, most commonly known as pamphlets or leaflets, serve as informative script of your company’s products and services.
Never ignore the importance of brochures for making your business successful. These corporate leaflets are like salesmen who present your business products and services to the clients. They provide supplementary information to customers regarding your business functions.

Corporate brochure designs are usually printed on a thick gloss paper using four-color process to enhance its quality. Below are 20 spectacular examples of corporate brochures that beautifully present the products and services:

Gingerboy Brochure

Class’net Brochure by Alexandre Avram

NTU Degree Shows 09

Buck Town Brochure by  Zack Anderson

KUAT Brochure by Romeu & Julieta – Estúdio

Alpha_Txt Brochure by Viv Greywoode

Volkswagen Brochure by Josiane Marquis

Rebrand Brochure by Rebrand Advertising and Design

Elegant Winery Brochure by Jenna Ebanks

Vertex_-Climbing-store Brochure by Alex Matveev

Unicer Brochure and Product Catalogue by Hugo Vicente

plAAy Brochure By Source Creative

Brodware Kristall Brochure by  Luke Hopkins

ozlab.com Brochure

3rock Brochure by Toast Creative

Adopt-a-rainforest Brochure by Wade Keller

Leporello Spree Art Brochure by b3ns

St Patrick’s Festival Brochure by sortdesign

Pocket Product Catalogues Brochure by matieregrise

EAW Line Array Brochure

A logo design is the building block of a corporate brands. All corporate companies owe much of their success to their logo design. A corporate logo serves as an important pillar in establishing a corporate identity. In order to achieve recognition and gain corporate respect, companies must adopt an effective corporate logo design to reflect their image.

Real estate, construction, house-building finance business and other analogous dealings require utmost credibility and trust building in order to sustain their existence in the market. For that purpose, having a professional corporate logo design for your business is crucial. A practical design for these types of businesses is to depict buildings and edifices in the logo designs. Tall and sturdy structures of buildings in corporate logos signify the firm’s resolve and determination to climb the summit of success.

Here is a comprehensive collection of 30 inspirational logo designs that feature buildings and edifices.

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