Many shrewd businessmen who argue that logo designing for business is a futile practice, own a short-termed philosophy. They ignore the fact that corporate logos can leave a grave impact on your expenses but it also opens the gate to myriad long-term benefits. To put it in a nut shell, logo design pays off!

How your corporate logo builds your business future?

Even though experts have continually advised small-business owners on building a brand for their small business and start-ups, they often do not provide substantial reasons for the same. This is the exact purpose that I wish to serve through this post. Over-smart business owners who believe they can manage without a visual identity are often blinded by the fact that the competition is fierce to be easily recognized. While it is true that avoiding a corporate logo can save you a small amount of money in the beginning, but it leads you to short-term and unsuccessful business. Your customers and investors need to be assured that you are serious and intend to remain in the business with a future outlook. Serious business is not done without a corporate logo.

Business logos enables our products and services to be prominent and memorable in the market. It is a known fact that people are more likely to remember what they see rather than what they read or hear. Hence, people who think they can build their business image on personal PR are mistaken. Having a logo that is consistent across all business promotions (business cards, stationary, and website) will help in constructing a visual clip of your company.

Don’t take a risk!!

There is a misconception which mostly small-business owners tend to follow… a delusion that logo designing is a useless business expense. In definitive terms, opportunity cost is the cost of forgoing one thing in favor of another. In economic terms, it is the opportunity cost that you forgo for the value of high customer retention in future. It is amazing that businessmen readily invest in stock exchanges and other investments which do not even guarantee sure-shot returns, while they overlook logo design, which is an investment that guarantees immeasurable returns in your business.

Correct use of fonts is a very significant part of logo design that many of us overlook. The job of a logo designer is to make the message in the corporate logo design appropriate for the targeted customers. In order to do this, the font used in the logo design should be functional and meaningful. Several famous corporate logos are identified only because of their specific typography. Think of valuable corporate fonts like Coca-Cola and Walt Disney for instance. These corporate giants have logos with stylish and elegant fonts. Only their typography has made it a successful corporate brand.

1 ) About the Blackwater Logo Designs - Old and New:

The company’s infamous bear-paw and crosshairs logo design became an icon within the private-security industry, to the extent that some Blackwater guards had it tattooed on themselves. After the September 2007 shooting, the company attempted to soften the look of their company logo and changed its name from Blackwater to Xe Services LLC. The new logo design is a stylish black "X" on a white background, with a small "e" superimposed on it. Many believe that this new logo design is a bizarre cross between the old Xerox corporate logo and the brand mark for Xena: Warrior Princess.

2 ) Why the sudden redesign?

Interestingly, the executive board of Blackwater has indirectly confessed that it had to change Blackwater’s name and corporate logo due to massive criticism it faced. Blackwater’s President Gary Jackson has said that,

The former name and company logo “Blackwater” has also been removed from its various business units.

3 ) Experts’ opinion on the new corporate logo:

We all are always insisted to have a unique company logo or simply a symbol that can help in identifying our business and its services. Have you ever wondered why it is so important to have company logos? After so many years of running a successful small business, I would like to share how I have perceived the importance of a company logo.

The effectiveness of a company logo depends on its identification and frequent reference by the customers. Customers get a brief review of the company, which helps them remember the services offered.

Company Logos and their Benefits

Every business and company enjoys specific benefits as a result of deploying company logos in their business services. These unique company logos have a number of benefits, some of which are:

Different Kinds of Company Logos

Here are few brilliant examples of professional corporate logos, which are amazingly creative and well describe the nature of a business too.

Certainly, the topic today is not new, but surely very controversial one. Being in this corporate world I would like to discuss the importance of logo design contests in a corporate world. The logo design awareness is on a rise and business owners are now very convinced about having a strong corporate identity. But this also brings in number of choices to get a logo design, leaving us confused in the end.

Crossing the basic debate about advantages and disadvantages of Spec work, I would like to highlight a new aspect. Recession has given birth to abundant small businesses, making them approach different logo design contest sites to get a new corporate identity within a limited budget.

Here I would like to ask a question to all the great names of logo design community and expect an honest answer… Is it wrong to get a logo from a contest site, in these low economy times?

Unquestionably, the success and failure of a business immensely relies on its corporate logo and a professional company logo should be our top priority. However, looking at the present economy crisis, when so many people are being laid off, not left with much choice except to start a small business to earn their bread and butter.

Big names of design community evidently oppose design crowd sourcing and ridiculously curse the spec work. Brand stack, Crowd Spring, Inc Spring, 99Designs, MycroBurst and many other such resources are crudely being blamed for supporting this trend of design contest sites. They believe that designers are paid too low on such sites and mostly their hard work is wasted.  I think before tagging the logo design contest sites as immoral and useless, they should consider the present economy breakdown. Every business owner cannot pay big prices of top designers and in such circumstances they are not left with much choice then these contest sites.

After sharing my verdict, I would like to know from you all if the present financial break down is a justifying reason to approach logo design contests and are they really beneficial?

Regardless to which industry you belong, having a professional logo is a must. Many people consider a logo to be a creative symbol and assume that critical professions like medicine and construction can survive well without a logo. To build a long term impression on our customers, it is important to have proper marketing strategy and here comes the necessity of having a professional logo. 

Corporate Logos go a long way with you to deliver the message of your organization. No matter what field or industry that your company is part of, the style of the logo is dependent on the service it is providing. Long gone are the days when people thought that Medical Logos don’t need to be artistic and only hues of blue, white and red can be only used for these logos. Don’t forget that these logos should be designed the same way as all other logos–with a good idea. 
However, here are some simple steps to help you come up with creative Medical Logos:

Now, to help you spark with a unique logo design, below are some creative medical logo designs.

            Running a business definitely requires a lot of work, time and money. However, small business owners believe in small budget marketing strategies which often lead them to wrong decisions. Unfortunately, only few start up businesses make it beyond their 3rd year and this is because of their one mistake which doesn’t let them survive longer.

Yes, small business owners invest a lot of time and money in property and equipment, but do not often match it by investing suitably in their logo. We all are well aware of the value and integrity a corporate logo adds to a business. However, to save their precious bucks, many small business owners avoid getting professional corporate logos.

Below, we go through 10 common logo design mistakes which if small business owners are aware of, can increase their chances of survival.

• Some corporate logo designs turn out to be a paint box with number of colors splashed in single design. Choosing color should be your last decision, so starting your work in black and white is best.
• Using too many fonts in a single logo concept can create lots of confusion. A logo design cluttered with multiple fonts fails to deliver your company message.
• The most common mistake which is getting very common nowadays is copying others designs. If a business owner gets impressed with someone’s logo design, he insists his designers to come up with a similar logo design.

Luckily, all these mistakes are all avoidable and lead us to the right path of success. I think this is the high time that we stop under-estimating the significance of company logos and regardless of our business size, try to opt for quality logo designs.