Archive for the ‘Corporate Logo Trends’ Category
21 Corporate Resort Logos – Living it large
22 Symmetric Logo Designs – Balance Your Corporate Identity!
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In order to have professional corporate identity, your corporate logo should be balanced from all angles. This is because corporate logos are the cornerstone of every branding procedure. Not only does it require equilibrium of logo design elements, it also necessitates a symmetrical layout. Now you must be wondering what symmetry has to do with corporate logos. Symmetry in logo design involves creating a logo with a mirror image in both the halves. To put it in simpler terms, these logos are designed by flipping one side over the other in equilibrium. This can be achieved by flipping the symbol or the fonts in corporate logos. Firms that employ these types of logos exhibit that their business is stabile and steadfast. Here are 22 brilliant examples of how symmetry is used in designing corporate logos: |
Mixedpome |
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LoveDoves |
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Technofly |
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Equestrian Clothing |
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Teknex |
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Mammo |
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Stronghex |
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Blu Leone |
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Corrida |
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Lion Bird |
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Henland |
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Africa Unite |
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Medical Cannabis Delivery Inc |
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Moneyledge |
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Goldielock |
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Trifecta |
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Resonance |
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Music production company |
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xhosa |
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Coviam |
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Augusto Villa |
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Sky of Love |
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Logo Design Tips to create Corporate Logos!
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Corporate logos are the face of any company or business. They represent the true picture and image of the company in front of the customers. This is why great care must be taken while designing logos for companies. Many a times, logo designers face issues in creating corporate logos that are memorable and unique. Today, I aim to help logo designers in assessing the rudiments of designing corporate logos. Over the years, I’ve learnt quite a few things through my experience as a logo designer and thought of sharing some useful tips with you. Following are 6 tips that will help you in creating perfect logos for corporate logos. |
1. Start with a Brainstorming Session:
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2. Constantly Involve your Client:Always remember, the best corporate logos are a result of a two-way process between the client and logo designer. It is better to get a logo design brief from the client that describes exactly what they want the logo to be like. Constantly obtain feedback from your client and involve them in every phase. |
3. Follow your own Trends:Another tip in designing corporate logos is never to follow trends prevalent in the logo design industry. This is because following trends involve the risk of plagiarism and unimaginative work. When you go after set patterns and already implemented designs, there are chances that your corporate logo may not stand out from the rest of the crowd. |
4. Keep it Simple:The best of corporate logos are simple and uncomplicated. There are scores of examples around us that suggest that simple logos are easily recognized and remembered by the customers. Famous corporate logos of brands like Nike, McDonalds and Honda are simple, uncomplicated and memorable. |
5. Start in Black and White:Did you know that the Google corporate logo was first designed in black and white and then the colors were added? Not only Google, but all great corporate logos we see were first created in black and white. This is because without color, you will have an unbiased approach to choosing symbols and fonts. Once you’re done with the design, add colors in the end. |
6. Learn from others:Another valuable tip that logo designers can benefit from is to learn from others. This involves learning from success and failures of other corporate logos. Not only you need to learn from successful corporate logos, you must also analyze which corporate logos failed badly and why. For example, the Nike logo shows that simplest logo is the best. On the other hand, London 2012 logo shows logo design mistakes to avoid. |
20 Origami Corporate Logos – The Japanese art!
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Origami is the conventional Japanese folk art of paper folding, which started in the 17th century. It takes its roots from ori meaning "folding", and kami meaning "paper". The idea behind this creative skill is to carve out a refined figure out of a plain paper sheet by folding it. At first, this art was restricted to the hand-made side of art and designing. But now, this technique has also taken precedence in the world of corporate logos. Origami logos, is an interesting addition to the logo design variety. An essential factor for the effective business logos is that the designs must be up-to-date with the latest trends prevailing. Applying the origami art in corporate logos is an entertaining but difficult practice. Following are 20 creative origami inspired logos that are a source of inspiration and motivation for making fresh corporate logos. |
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10 Minimal redesigned corporate logos – The new trend!!
| The year 2009 witnessed numerous corporate brands with a logo redesign. While many corporate logos redesigns involved detailed and complex changes, there were some corporate brands that chose to slightly adjust their logo design while retaining their previous identity. | |
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“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” |
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| Brands that make minimal modifications to their corporate logos while preserving their original identity greatly benefit from it. The biggest advantage of minimal logo redesigning is that it prevents the loss of customer retaliation. Big firms who completely redesign their corporate logo sometimes fail to be recognized by their customers afterwards. Reviving corporate identity does not always require drastic changes, sometimes in logo redesigning, less is more. Just by removing unnecessary elements from the logo design, one can highlight the necessary elements of you corporate identity. | |
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I have analyzed several redesigned logos of corporate brands and collected 10 corporate logos that comprise a minimal but effective change. |
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Toys R Us |
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| The star has been placed inside the enlarged R to make it simple and fun. | |
msnbc |
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| msnbc with their new logo design have simply changed the uppercase lettering into lowercase to change their imperialist image into a much friendlier one. | |
Pfizer |
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| A simple but effective change is achieved by Pfizer with a gradient effect that gives a lighter and more attractive logo design. | |
Opera |
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| The removal of shadow from the previous Opera logo remove what is unnecessary to highlight what is necessary. | |
Cadillac |
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| Without making any modifications to the design, Cadillac modified the texture of its logo to a more metallic and attractive one. | |
Audi |
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| Audi with a simple logo redesign changed the four interlinked rings, from being dull to a more sparkly one. | |
Firefox |
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| The famous Mozilla Firefox logo made minimal changes to its logo that went unnoticed. with changed map of the world and more flames. | |
Carrefour |
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| The French supermarket, Carrefour, kept consistency with its C-in-a-diamond icon and bold fonts. The new logo redesign accompanies only a slight change in the shade of colors. | |
AX |
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| AX has simply inverted the color of the background and the text to make the “A” and “X” look more prominent inside a box. | |
Moviestar |
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| Movistar has simplified its logo by abandoning the gradient effect and adopting a simple muck green color. | |
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