Business logos designed in the correct way can do wonders for the image building of the business. But a bad business logo can be a disaster to the business as a whole. A logo design is the first image of a company which is viewed by the customers. It is the first impression and as the saying goes…The first impression is the last impression.

However, if a business logo is not able to communicate the desired message of the company to the customers, then it poses a downfall for the company. A bad business logo can confuse them and they might drift aware to another company as competition is fierce in the market. Hence, creating company logos with a purpose is critical for every business.

So What Makes a Bad Logo?

Inappropriate symbols and colors: 

Ever wondered why the London Olympic 2012 logo was a disaster? That is because when it comes to designing corporate logos, appropriate use of colors and symbols is imperative in generating the right response from the target audience. The symbols used in the London 2012 logo designed by Wolff Olins were unsuitable and not according to the needs of the London 2012 brand name.

Too many details and confusion:  

A logo design crowded with too many elements spells trouble for a brand. Small business owners and other businesses cannot afford to create confusion among the minds of their customers as to who they are and what they do. Hence, logo designers must be careful of the risk of using elements imperfectly in corporate logos.

Inconsistent with the company purpose:

Sending irrelevant messages to your customers is the last thing that small business owners can afford to do. Hence a bad business logo includes a logo design with an inconsistent message that is not parallel to the vision and purpose of the company. This is one of the reasons why small business owners fail. It’s because they cannot express their company purpose to their clients.

Unappealing to the customers:

Company logos are useless if they do not have the power and charisma of appealing to the target audience. The major purpose of a logo design is to compel customers to retain your company name and recall at the time of purchase decision. If your business logo is not relevant to your target audience, it will not be appealing to them.

Selecting a logo designer is never easy pickings for clients. Since a majority of business owners who want corporate logos are not familiar with the design community, they tend to stick with the first logo designer that they easily find. Usually, they end up with someone who is not capable and talented enough.

Finding a logo designer can be a very hefty and difficult task for business owners who are not well aware of perfect logo designers’ attributes. Sometimes, in order to avoid the burdensome process, many small business owners either make their own logo design (often amateur) or get it done from their relatives (mostly school-going kids).

The Decisive Factors:

The design world is flooded with logo designers varying in the level of experience and capabilities. For clients, it is never easy to hire a logo designer that can render them suitable business logos. In order to save time in selecting a logo designer, clients will benefit if they keep the following factors in mind while looking for a logo designer:

• Always inspect the design portfolio of the logo designer; a strong portfolio signifies a strong designer.
• Logo Designers should have adequate marketing skills; brand knowledge is crucial in logo designing for corporate logos.
• Avoid favoritism while choosing a logo designer for your corporate logo; never risk your business over personal preferences.
• Look at the identity of the logo designer; creative logo designers will have creative logo designs for their own identity.
• An experienced logo designer will effectively communicate with their clients; it is important that the logo designer understands what the client requires.
• Speedy client response is the hallmark of a dedicated logo designer.
• Read the testimonials of previous clients of the logo designer; also the referrals from other designers add to the credentials.
• Professional logo designers always work on formal contracts; both the designer and the client are provided guarantee through contracts.

Growing awareness for logos is getting logo designing companies busy with more projects and luring to win more customers. This call for tough competition has made logo design companies come up with cheap offers for logo designing.

Now, here defending the customers, I would probably say that they are not designers and don’t have an exact idea of corporate logos value. As you know, my blog aims to educate and share the realities of corporate world. Therefore, this time I decided to tell you why we should avoid chasing cheap logo design packages. 

Here are some valid and sensible points to stop you from getting proud of getting a logo designed from the Internet for $25.

It really itches me when the sweat and hard work of a logo designer is under estimated. I would like you review these stages of the logo design process and decide if it deserves its price. This is how the process goes:

Then arrives the happy ending of this process…if you have got your corporate logo designed from a professional company it will surely give you a reason to celebrate.