The charm and magic of business cards is always mesmerizing. We are always up on our toes to make ourselves stand out in this tough competition. My blog is always stuffing you all with the importance of having professional company logos but I think business cards play a vital role in building strong corporate identity.On searching the internet you will get to see awesome collection of business cards but the set below will surely tempt you to be more experimental and creative with your corporate business cards.

Exchanging business cards is an old tradition of the business world but most of them are tucked into a wallet or desk drawers. Here is a collection of 30 business cards which will truly impress your clients and make them hire you every time they need the related services.

1 ) Chuck Tingley

2 ) Lettau Designs

3 ) Nathan Jones

4 ) Kenspecklegifts

5 ) Jason McGrew

6 ) Lego

7 ) Primal Screen

8 ) Sparkle Labs

9 ) Toxic Puppy

10 ) Kass

11 ) NC Publishing

13 ) Distrilo

14 ) Olokial

15 ) Isablah

16 ) Leschinski Design

17 ) Jack rabbit

18 ) S&N

19 ) Butter Label

20 ) Made by Elephant

21 ) Gehring Sales & service

22 ) Rezife

23 ) Geniealisa

24 ) Daniel Ballou

25 ) Lioninoil

26 ) Corporation Pop

27 ) Space 150

28 ) Than an Agency

29 ) SupaFly Design

30 ) SheetSeat

31 ) David Burke

32 ) KEO

33 ) Relix

34 ) Sarah Power Media

35 ) Dale Edwin Murray

Anyhow, the title in itself is a confident statement; I am just here to tell “WHY” small business owners should have a professionally designed logo.

However, once a logo is created, it becomes difficult and expensive to change it frequently. Therefore, it should be developed with intricate care, avoiding all the mistakes which can spoil your corporate emblem.

Below I list some traits of logo designing, which immensely contribute in making a logo successful. You might get irritated with constant reference of these features but trust me they make your corporate Logo a BIG hit.

• A simple but memorable icon: It is believed that most significant part of a logo is the icon, the first thing which attracts the viewer. Therefore, it is very important to opt for a catchy, simple and creative icon. A sophisticated and elegant icon makes your logo stand out in this overcrowded world of logos…so try searching for creative icons for your corporate logo.
  
  
• Punching tagline: A grasping tagline insistently conveys your company’s efficiency and reliability, to your customers. An elegant icon accompanied with a strong tagline will help you win numerous profitable customers.

• Not stuffed with multiple design elements: Logos with a simple design never go out of fashion. Although the advance techniques of graphic design have introduced several trends in world of logo design but avoid making your logo busy. A clean, simple, and uncluttered looking logo normally is the best selection for all types of business fields.

• Resizes well for every media: A logo is claimed to be well-designed if it effectively resizes for all the available marketing and advertising media. Unfortunately, many famous company logos turn out to be a disappointment when resized to be used for different media. A successful corporate mark, should look great in all sizes, no matter wherever you use it.

• Looks best in Black and White: Never skip the black and white aspect of your logo because it is equally important as its colorful version. For example, when you need to send a letterhead to your client, your logo will show in black and white.
  Your logo should have an ability to grab the viewer’s attention even in black and white. Therefore, don’t forget to highlight the black and white side of your logo.

• Clean and readable fonts: Using too many fonts at once confuses the viewer. Using a maximum of two fonts of different weights is standard practice. Although it is quiet tricky, but try choosing the right font for your logo design which complements the style of the icon. Clean and readable fonts make it easy for the viewer to remember your logo.

• Right use of Colors: It’s true that a human eye never skips a colorful vision but many businessmen use this theory in wrong means. They ask their designers to come up with colorful logos so that everyone is attracted towards them. Surely, a logo is incomplete without colors but it is important to use the colors in their right sense. Just adding multiple colors, does not add beauty to a logo. It is important to sensibly use colors which relate to your industry as well.

Your logo plays the lead role in marketing and advertising your business. Many business owners think that designing a logo is not a complicated task and assume that anyone with some artistic inclinations can design a logo for them. This is their biggest mistake because many of them are not ready to pay heavy amounts to graphic designers and handover their work to amateur designers.

Here, I would like to suggest a great platform like logosnap.com of DIY logos which offer you an opportunity to create effective logos according to your requirements. Just follow the above given features, I am sure you will take over the market with your extraordinary corporate logos.

However, if you know the right strategy of corporate blogging, you can win the world. Before you begin with your corporate blog, you should know the exact reasons you’d want to blog. There are many but I list few of them. Now you find which says your story:

1. Some people blog want to save the ideas piled up in their minds and want to keep them as a record.
2. Some people are eager to know other people’s opinion over their creative ideas.
3. Most part of the bloggers aim to capture potential clients through their blogs.
4. Corporate companies create blogs to directly deliver their image and enhance their communication with target audiences.
5. Entrepreneurs use it as a communication tool to build brand awareness as corporate blogs can prove to be a powerful resource. 

These are the main reasons to motivate for corporate blogging therefore I list below 6 main tips to achieve a successful corporate identity with a blog.

• A relevant but non promotional topic: If you have a website offering corporate logo designs, create its blog with some interesting topics. You just don’t need to keep on writing about your product; instead you can compile some famous corporate logos or talk about significance of corporate logos.
• Don’t overly promote your product: Try avoiding the common mentality…. as it is your blog so it should only speak about your products. It is important that you refer to other guys of your industry. If we keep on rambling about our stuff or our tools, then the readers will get bored.

• Try making news: Don’t just write the same things which bunch of other people have already published. Try to think out of the box. Be the source of providing new information and facts by expressing your honest views about the market. This will provide your readers a platform to share their fears and views.

         Hey friends…today I have another big and high-budget logo redesign to share with you all. However, this time it is not any soft drink or Software company logos which is redesigned. The city of Melbourne, Australia revealed their new corporate identity last week. The identity design was developed by the Sydney office of Landor, who were paid $A91, 000 (US$74,000) in “preliminary research for the new brand” and $A148, 000 (US$120,000) for the design itself.

Last week when Melbourne’s new logo was announced, the fat block of “M” costing for $240,000 was highly criticized.
Lord Mayor Robert Doyle unveiled the new logo for the city, saying:

“Old logo was "a bit daggy" and Melbourne needed a new design to reflect its cool sophistication on the world stage.”

To defend the claim of extra cost, he explains that the new logo would save the council money in the long run by gradually replacing about 50 different logos the city now uses for its various services. Furthermore, on the Melbourne’s website, Dr Kathy Alexander lists the benefits the City will be earning from this redesign.

• Consolidation of multiple logos into a single, strong, cutting-edge design
• Better identification of services City of Melbourne is delivering
• Greater brand impact and flexibility
• More cost and time-effective in-house design and brand management

Where, majority people find the new logo to be a disaster, some design experts find it quiet sensible, saying:

"It’s certainly not a disaster and considering the amounts some companies spend on rebranding, it might even turn out to be a bargain,”

says the managing director of  Brand Behavior, Karl Treacher.

Further, Mr Treacher quotes:

"Of course, when you’re a government or public body people will say the money could have been spent elsewhere or possibly better. But in the scale of logos $240,000 isn’t over the odds.”

The main grounds, government is using to avoid facing criticism is that of “London Olympic Logo 2012” They think it is less of a disaster than London’s logo for the 2012 Olympic Games as within hours of its launch in 2007,  30,000 Britons signed a petition calling for it to be scrapped.

Here, I will drop my opinion and would like to know yours…don’t you think, it is utterly unethical of government to support their wrong decision by referring to any old blunder. If they have ended up with something foolish, at least they should have the guts to accept it.

So guys, how do you see this redesigned logo of Melbourne city…. a waste of money or a step towards progress?

        While dreaming of owning a successful business we forget that business is not only a matter of selling and buying. Achieving corporate identity is not an easy job as consumers tend to trust and buy products only from companies which are well-recognized. Thereby, it is important for every company to have a strong corporate identity and branding, which helps them earn a reputation in market. And here is the key to your success – a good logo design.

I am sure, all my last posts have been guiding you well, explaining how important logos are in conveying the aim of your start-up business. With the increasing logo design awareness, people are getting more confused to depict which type of logos will help them stand out.

Let me start with the basics….usually there are 3 types of logos but it is not important that any logo design works out successfully for everyone. Here are the basic types of logos: text, symbol, and combination logos.

1) A Text Logo:

A text logo (also sometimes called a logotype or word mark) is a logo largely made up of the text of the company’s name. These logos do have graphical elements but very few e.g. lines, boxes which usually blend with the letters. Here are few suggestions

2) A Symbolic Logo:

A symbol logo can be explained as an exact opposite of a “text Logo” which displays neither words nor letters – only symbols, images and shapes. In today’s world we see so many logos which don’t show a letter but still we recognize them. What better examples then “Nike” and “Apple” can I give to explain the unusual significance of symbolic logos.

• If your company already has a well-known brand recognition and people are well-aware of your product/services, then you can use a symbol as sign of recognition.
• If your product or service can be well presented by an image then letters, have a symbolic logo.
• You have a global presence and can develop a universal, graphic symbol that speaks to you and audiences. Additionally, a symbol can have meanings on many levels, and can also have different meanings in different cultures

3) Combination of Symbolic and Text logo:

Combination logos come into existence when the designers blend text and symbol, to deliver a clear message of the company. For such logos, text and symbol are integrated in such a way that they appear as a single logo. Here are few reasons to opt for combination logos:

• A combination logo is easily understood, offering a memorable logo graphic telling your business purpose while the symbol brings in easy identification.
• A combination logo is an excellent choice for a small- or medium-sized company or a company just starting out, to begin to build brand recognition, because a combination logo is both visually strong and explanatory.
• When you want to make your logo more stylish, you can show a creative blend of text and symbol

Growing awareness for logos is getting logo designing companies busy with more projects and luring to win more customers. This call for tough competition has made logo design companies come up with cheap offers for logo designing.

Now, here defending the customers, I would probably say that they are not designers and don’t have an exact idea of corporate logos value. As you know, my blog aims to educate and share the realities of corporate world. Therefore, this time I decided to tell you why we should avoid chasing cheap logo design packages. 

Here are some valid and sensible points to stop you from getting proud of getting a logo designed from the Internet for $25.

It really itches me when the sweat and hard work of a logo designer is under estimated. I would like you review these stages of the logo design process and decide if it deserves its price. This is how the process goes:

Then arrives the happy ending of this process…if you have got your corporate logo designed from a professional company it will surely give you a reason to celebrate.

If you aim to achieve a matchless corporate identity in this busy world of brands, you need to make your presence feel strongly. To survive in this era of tough competition we have to work deadly hard to make our brand unforgettable for the customers. In my last few posts, I have been discussing all the sources to help you achieve unique corporate identity but today I bring you another way of promoting a product.

The recipe of creative advertisements can keep the customers motivated and convinced about a brand. Many social brands have entered our lives with wrapped up emotions and beliefs. Creative advertisements help the big corporate companies reach the minds of their customers in a very subtle but unforgettable way.

Undoubtedly, Pepsi and Coca-Cola are the most successful brands of the world. Respectively, introduced in the year 1886 and 1903, both were rivals to each other trying to dominate the carbonated soft drinks market. Since the very first day, both the brands got into global advertisement war through print ads and video ads, trying to lead each other.

I would like to share the clever concepts these corporate brands have been using to advertise their products. You have to share which of these two you think has been leading the market until now and why, because Pepsi and Coke, both have been putting in their best to get to the top.

Pepsi Ads:

Diet Pepsi:

Pepsi Lemon Twist:

April Fool prank for Coke:

Mini Pepsi Cans:

Amazing Diet Pepsi:

Pepsi Max:

Coke Ads:

It’s my Coke:

Coke Straw:

Lemon Coca Cola:

Coca-Cola ad on apartment block:

A Classic never goes out of style:

Is Quality your trust:

Pepsi Vs Coca Cola:

Knock it!!:

Joy of Pepsi:

Pepsi murdered by a gang of Coke: