The term “company logo” has no identity of its own, but if it is used in a particular country, it adopts the colors of the nation. Evidently, company logos vary from one country to another because designers’ creative styles are divergent in every nation. Although, creative minds think alike but not all logo designers think in the same manner. Each logo designer possesses a unique style of his own. That is why the logo designs within the same industry are diverse across nations.

To analyze this premise, I have compared the company logos of two distinct countries…US and French company logos. Below are 20 counterpart logos of the two nations from 10 different industries.

Airline Logos

Access Air		Air Méditerranée

Automobile Logos

Tesla Motors		Citroen

Bank Logos

Bank of America		BNP Paribas

Footwear Logos

Crocs		Airness

Beer Logos

Miller Lite		Kronenbourg Brewery

Cosmetic Logos

Aveda		Peggy Sage

Confectionary Logos

Great American Bagel Bakery		Délifrance

Insurance Logos

Bouchard_Insurance		Generali L’Equité

Software Developer Logos

Acclaim		Adeline Software International

Real Estate Logos

RE/MAX		Neufetancien

A logo is very critical for the image of a company. It is also very important that an appropriate corporate logo is chosen for a specific company depending on the niche area it operates in. Few corporate logo designers are capable of designing logos which could speak about the product of the company. Nowadays, mostly designers are opting for 2D and 3D logos to build the corporate identity of a brand. 

3D corporate logos:

3D corporate logos are fast becoming popular as they offer a realistic touch to the brand. Owing to the increased popularity of the 3D corporate logos, the 3D industry has become very famous and is growing at a very fast pace. With the help of an experienced corporate logo designer, a regular vector 2D logo can be easily converted to a 3D logo.

Creating 3D corporate logo design:

Many well-known websites are offering easy accessibility to 3D logo makers through which a 2D logo can be converted to 3D. Through these websites, organizations or individuals can create their corporate logo and provide it with 3D effect with the help of 3D logo maker. It can also help in articulating the existing logo by incorporating special effects to it.

How to choose an effective 3D corporate logo?

In the current competitive market, it is critical that an initial impression is created to retain the attention of the potential customers. Creativity in 3D logos helps in making them unique. However, when designing the 3D logo it is important to keep in mind the simplicity of the logo. This will help in engaging the potential clients and give them an idea about the company more effectively. A 3D logo also needs to have longevity so that there are no frequent, significant changes to it. Type-based 3D logos are proven effective logos.

The 3D logo should be created to speak about the products and services instead of just the aesthetic value. Also, vectorized logos are more effective as they have crisp lines and simple 3D effects instead of elaborate drawings and visuals. Contrast and balance also enhance the effectiveness of the logo design. The latest graphic software helps designers to integrate all functionality so that the 3D logos have a complete professional look. To add to all these, 3D designs seem real instead of just being illustrations as in 2D logos.

Enjoy this collection of 3D logos and share any of your personal favorite as well.

ADF.ly

Grey and Saurian

Side Winder

Loop

Webics

Haver Project

Three Sixty

Town Hall

Flutter Fly

Metro

CGZOO

Kalipoto Room

Furniture Box

Gonzalez Design Studio

DataFoco

Urban Lights

Iconik

Paradox

Altasin

Correct use of fonts is a very significant part of logo design that many of us overlook. The job of a logo designer is to make the message in the corporate logo design appropriate for the targeted customers. In order to do this, the font used in the logo design should be functional and meaningful. Several famous corporate logos are identified only because of their specific typography. Think of valuable corporate fonts like Coca-Cola and Walt Disney for instance. These corporate giants have logos with stylish and elegant fonts. Only their typography has made it a successful corporate brand.

Building a brand image is undoubtedly a crucial part of the marketing mix. Alas! Finding and using the right corporate logo is often misconstrued and even executed weakly or inaccurately. Seeing your own marketing strategies over and over again may be boring for you, but your clients don’t see them nearly as often as you do. In fact, the more you repeat your message and your company logos, the more effective it becomes in the market.

Always remember that a corporate logo should communicate four key elements of a business to its potential customers:

• what is the business about
• who are the targeted clients
• what image you want to build in industry
• what are the objectives of the business.

Today I wish to share some of the “Do’s” and “Don’ts” that you should consider when you design your corporate or business logos. The "Do’s" for company logos

1 ) Research your competitor:

If you are ready with your company name then look at the logos of your competitors, this will give you an idea of what is present in the market. Then you may be able to adopt a similar pattern and develop your own company logo that suits your corporate identity.

2 ) KISS (Keep it Straight Simple):

Simplicity is the key to designing your business logo. Having a single focus is critical. You must be clear on what your identity is first, develop a concise company logo that clearly states your company’s identity.

3 ) Examine other famous logos:

You can check some of the famous company logos. This will give you an inspiration you need to design your company logo accordingly. Much effective would be to check out your competitor’s logos so that you may avoid any plagiarism while designing you own corporate logo.

4 ) Color Scheme

Think about the colors that you feel will represent your business; your logo must reflect what your business is about as well as your corporate culture. Try to stick to a two color logo if you intend to print business cards and stationary as this will reduce your printing cost considerably.

5 ) The professional logo touch:

As a beginner you can opt for free logo design sites or if your budget permits you then I would recommend hiring a professional logo designer. Even if you have your own logo design skills, you should still consult with a design professional.

6 ) Analyze target market:

Do make sure that the logo is designed with the target market in mind. An effectively designed logo is compatible with the consumers of the product or services that you provide. Therefore your logo could be designed to appeal to the interests of the customers.

7 ) Compatibility:

Make sure that your designer gives you your CMYK, Pantone, and RGB color codes as color displays and prints differently on paper variations and other surfaces, this will ensure that your logo displays correctly across all mediums (print, digital etc) making it professional and consistent.

8 ) Corporate Identity manual:

It will be a good idea to get a basic corporate identity manual from your designer, this may cost extra but you can give this document to your printer or collateral manufacturer to ensure color consistency. A corporate identity manual is also the first step in developing your brand.

9 ) Proxemics:

Use Proper Spacing between the words that you use in your logo because spacing is important in all aspects of life. Successful relationships require space, as do successful sentences. Improper spacing can be the difference between Kids Exchange and Kidsexchange:

10 ) Protect your corporate logo:

It isn’t all about logo designing only. You also need to guard your business logo from infringement and plagiarism. You apparently do not want somebody else to copy your logo and use it on their brands. It will surely stain your reputation in the market. That is why you need to protect your logo by using the copyright laws.

11) Corporate Loyalty:

Start building the loyalty toward your corporate identity by communicating with your employees. Integrate your brand in your company’s offices and on everything that is used as a resource internally. This will deliver a consistent and repetitive message and hence give every employee ownership and familiarity with your company logo.

1 ) Too much Special Effects:

Avoid using gradients, patterns, and drop shadows to reduce your printing cost considerably

2 ) Too much details:

Be careful of too much detail as it will not display correctly when your logo is used in a smaller format e.g. on business cards and footers. When such corporate logo is printed on a business card, it loses its clarity.

3 ) Avoid common symbols:

While designing your corporate logo you must not use the common graphics and symbols which everyone seems to be using. Try to apply unique graphics and symbols to make your logo different. If you use overly unique typeface in your logo then you won’t be able to use trademark to protect your logo.  

4 ) No room for controversy:

Based on the second point, do not leave room for controversies to develop over your company logo. Designing a complex logo may let imaginations run wild and possibly open up issues pertaining to various taboo subjects.  

5 ) Haste makes waste:

Do not design the symbol in a hurry. Take sufficient time to build up a good logo concept. Your logo should clearly symbolize the products and image of your company.  

6 ) Think Big:

The meaning of your company’s logo must not be underestimated. Think ahead at least 10 years from now and decide what your company’s ambitions may be then. It is imperative to choose the design that will still be able to meet not just what your business stands for today but what it will likely be in the future years.  

7 ) Avoid trendy looks:

If you’re redesigning your old logo, you run the risk of confusing customers-or worse, alienating them. One option is to make gradual logo changes. But don’t plan to make multiple logo changes. Instead, choose a logo that will stay current for 10 to 20 years, perhaps longer. That’s the mark of a good logo design.  

Although, blogging has become prominent part of marketing strategies nowadays but at the same time several corporate companies are unaware of its myths and facts. Today, this post of mine will surely help you know all about corporate blogs…let’s get started.

1) Advantages of Corporate Blogging:

Firstly, let’s analyze how corporate blogging can help a company reach its organizational goals. So, here are the reasons for which corporate blogging has become a success tip:

• It helps a company have a strong bond with its customers
• A company can communicate with its own employees
• Blogging can be used as a promotional tool to reach new target markets
• Blog is a platform to have open dialogue between executives, staff, and customers
• Blogs builds a strong company image by branding your product in the market
• It helps a customer know more about company’s products and services.
• It helps you to have an update of your competitors proceedings
• Being a direct communication channel, blogs helps you improve your customer service on global basis.
• Allows the company employees to display their expertise on a particular topic.
• You stay updated about the worldwide conferences/meetings related to your industry.
• Lastly, as compare to other communication strategies, blogging is relatively much cheaper.

2) Disadvantages of Corporate Blogging:

Although I don’t think blogging can harm any company in any way but still it is important that we see consider negative and positive aspect of every topic. However, my list of disadvantages is really short, if you have any to add, please do add.

• Your competitors can easily exploit any aspect of your company, which can lead to bad publicity.
• Many workers have been fired by their bosses for putting such content on the blog which took the company in negative direction.
• Many companies have invested big money in customizing their blogs but unfortunately they did not receive expected results.
• Blogs revealing multiple tones and opinions of a company can also leave a confusing image of the organization.
• A badly worded blog or factually incorrect blogs can spell disaster for the company. 

3) Facts about Corporate Blogging:

Undoubtedly, blogs are considered to be traffic magnets and a powerful communication tool but it does not mean that it works for everyone. Yes my friends, surveys have proved that many corporate blogs have failed and only few succeeded. There are few facts you should know be aware of Corporate Blogging:

• Many companies overly rate the blogs and expect tons of traffic driving in overnight.
• It can take you months to build in long-term and authentic readership.
• Blogging is not only about talking about yourself and your organization. Give enough space to your readers and customers to share their views.
• When writing a blog post always try to come up with useful content and detailed facts for the readers otherwise you won’t be able to win trustworthy visitors.
• Blogs allow users and your competitors to publicly criticize you on your own blog. Be patient and cleverly respond to the negative comments of your readers.
• People do not always want to know about your organization and its goals. They will enjoy if you introduce them to the team members of the venture.

According to latest researches/polls 55% of corporations are blogging but I would say that don’t follow this trend only because they are fast, cheap and easy to use. I would suggest, just don’t jump for the blog world as everyone is doing it. Study your target audience, niche market and company goals, irrespective of your company size. The longer you take to recognize its importance, the longer you delay your success.

    The charm and magic of business cards is always mesmerizing. We are always up on our toes to make ourselves stand out in this tough competition. My blog is always stuffing you all with the importance of having professional company logos but I think business cards play a vital role in building strong corporate identity.On searching the internet you will get to see awesome collection of business cards but the set below will surely tempt you to be more experimental and creative with your corporate business cards.

Exchanging business cards is an old tradition of the business world but most of them are tucked into a wallet or desk drawers. Here is a collection of 30 business cards which will truly impress your clients and make them hire you every time they need the related services.

1 ) Chuck Tingley

2 ) Lettau Designs

3 ) Nathan Jones

4 ) Kenspecklegifts

5 ) Jason McGrew

6 ) Lego

7 ) Primal Screen

8 ) Sparkle Labs

9 ) Toxic Puppy

10 ) Kass

11 ) NC Publishing

13 ) Distrilo

14 ) Olokial

15 ) Isablah

16 ) Leschinski Design

17 ) Jack rabbit

18 ) S&N

19 ) Butter Label

20 ) Made by Elephant

21 ) Gehring Sales & service

22 ) Rezife

23 ) Geniealisa

24 ) Daniel Ballou

25 ) Lioninoil

26 ) Corporation Pop

27 ) Space 150

28 ) Than an Agency

29 ) SupaFly Design

30 ) SheetSeat

31 ) David Burke

32 ) KEO

33 ) Relix

34 ) Sarah Power Media

35 ) Dale Edwin Murray

Anyhow, the title in itself is a confident statement; I am just here to tell “WHY” small business owners should have a professionally designed logo.  

1 ) To look "bigger" and "established": No matter which field you belong to…your image should be imposing and stable. Either you are a small business owner or an established entrepreneur; we all need to have a strong corporate identity which can be only earned by a perfect logo.
2 ) To increase your sales: If you present a well-rounded business package that includes marketing materials and graphics, your business will look more complete.
3 ) To attract more clients. Some clients look for a well-defined company, and your first impact help them making a purchasing decision.
4 ) To brand yourself: If you are a consultant, you need a logo in order to build an image and a brand that is greater than your individual identity. Be sure to avoid some common branding mistakes.
5 ) To convey that you are reputable: A logo and professionally-printed materials show that you are committed to both your business and to your clients.
6 ) To win clients trust. You may not have been in business "since 1908," but if you have
invested in your identity, you are more likely to remain firm and relevant in the eyes of your customers. It goes a long way toward building that all-important "trust."
7 ) To differentiate you from your competitors: A well-designed logo can have many subtle meanings and can begin to tell the story of how you do business, including the special practices that make you stand apart from the competition.
8 ) To explain your line of business: If your business is nontraditional or in a hard-to-explain industry, a logo can help to clarify exactly what it is that you do.
So its all simple and clear…if you want to achieve the above mentioned targets and want to be among successful business owners, you have to get a professional corporate logo. Building a strong corporate identity is no easy task but a captivating logo can surely help you reach the skies.

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