DC Comics Logo Refurbishment

Rebranding or revamping a corporate logo is a daunting task. It’s never easy to change the visual identity of an established and old company especially when a lot of hearts and emotions are involved. DC Comics have been the heartbeat of many comic lovers for the past 80 years since its creation. However, recently their logo has gone under refurbishment, which in fact disappointed a lot of fans.

The Old DC Logo – Loved by fans

This old DC logo is famously known as the “DC Bullet.” Graphic designer Milton Glaser designed this famous logo which has been capturing hearts of millions of DC Comic book fans over the years till its revamping.

The new DC logo and its versions

The grayscale version was met with massive unpopularity amongst comic lovers. The lack of excitement, colors and most importantly branding didn’t give the new revamped logo the heights of achievement it set out. Therefore the company immediately disclosed new rebranding plans. However the layout and the design were very well made.

The new refurbished logo with colors screamed COLORS! It portrayed versatility and uniqueness making it a successful rebranding plan. The ability to adapt to any comic book character was the standout feature of this new logo, the perfect way to forge DC Comics in the contemporary era.

Examples!

With great power comes great responsibility. That was said by Spiderman by the way. However here you can see how perfectly the new logo fits in with every comic character, this is just Superman. Batman and others are also very appealing!

The Concept

Let’s now talk about the design itself. The “peel effect” was used in this logo where the alphabet “D” was carefully placed over the letter “C” and the right portion of the “D” was peeled off so that the hidden “C” could be evident.

Opinions and Reviews

There were various opinions amongst the DC Entertainment management and the Landor Associates (the one who created this new design) about this logo design and some of them are as follows.

John Rood, EVP of Sales, Marketing and Business at DC Entertainment explained that “the icon symbolizes the duality of the iconic characters that are present within DC Entertainment’s portfolio.”

“We believe our new brand identity will strongly resonate with our loyal fans who will want to proudly express their affinity for DC Entertainment and their passion for their favorite stories and characters, this new look allows them to easily do this. In addition we were excited to update our identity, it’s not often a company gets to revisit something as important as its brand and we took the opportunity to make sure it represented the multimedia business we set out to build with the formation of DC Entertainment,” said Amit Desai, SVP of Franchise Management for DC Entertainment.”

Comic book fans and graphic design professional are sure in for a treat when they see the new design on the new editions of DC Comic Books.

Shakespeare wrote in Romeo and Juliet:

“What’s in a name? That which we call a rose
By any other name would smell as sweet.”

Unfortunately, this philosophy doesn’t work well in graphic design, especially, when it comes to establishing a brand identity for the big corporations in today’s consumer-oriented world. From small business owners to corporate giants, everyone needs excellent marketing strategies for their businesses and a brand’s name is a foundation upon which the whole corporate infrastructure is laid.

 We have made a collection for you explaining how each of the following companies got their names. Your comments and suggestions are valued so give us your two cents at the end of the page. Happy scrolling!

1. Behind Nokia Logo Design

2. Behind Intel Logo Design

3. Behind Lego Logo Design

4. Behind ebaY Logo Design

5. Behind Canon Logo Design

6. Behind 7-Eleven Logo Design

7. Behind Reebok Logo Design

8. Behind Skype Logo Design

9. Behind 3M Logo Design

10. Behind Starbucks Logo Design

11. Behind Virgin Logo Design

12. Behind Volkswagen Logo Design

13. Behind Wendy’s Logo Design

14. Behind Vodafone Logo Design

15. Behind Sharp Logo Design

16. Behind Pepsi Logo Design

17. Behind Nikon Logo Design

18. Behind IKEA Logo Design

19. Behind Coca Cola Logo Design

20. Behind Audi Logo Design

21. Behind Adobe Logo Design

22. Behind Adidas Logo Design

23. Behind Amazon Logo Design

24. Behind IBM Logo Design

25. Behind Nike Logo Design

26. Behind Saab Technologies Logo Design

27. Behind Sony Logo Design

28. Behind Verizon Logo Design

29. Behind Walmart Logo Design

30. Behind Nissan Logo Design

31. Behind Nintendo Logo Design

Content marketing is the current trend in marketing strategies for just about any kind of business. In order to build customer relationship and a brand identity for the business, it has to have a strong online presence.

Established brands follow a very clear-cut plan when it comes to online marketing. They pull every muscle in order to get closer to the public in general. All the key marketing products such as white papers, websites, podcasts, print and online newsletters, etc. are taken care of to reach a potential clientele for their businesses.

On the other hand, small businesses or not-so-known brands have to work on developing an online identity first. They need to create a name for themselves and extract customers from a highly competitive market. Following are some simple yet amazing strategies that can help the small business owners in nailing their branding goals effectively.

1. Secure a Cyber Home

You get a cyber platform to reach international clientele, but you also have to make sure that you are reachable to your customers at all times. This could be done easily by arranging a brand website, blog, or a facebook/twitter fan page.

2. Reveal your essence

Everyone has a story to tell and we are all unique in our own respect. Share who you are; your thoughts, ideas, beliefs, and all that you are about with your audience. This will create a bond between you and your customers and make you look more authentic for general public.

3. Educate your Customers

If you want brand loyalty from customers, make sure you are not being deceitful with them either. Whatever information you provide through your content should be genuine and relevant to them. The content needs to be created in the best interest of the client.

4. Study competitors targeting the same audience

Observe the competitors and their marketing strategies. Learn from their success and failure. See if you can deliver something that your corporate rivals can’t. Find new opportunities and examples to improve your own service.

5. Go visual

You can’t just expect the audience to memorize the word script you present on your website. What they need is a visual context to associate with the words. The brain processes an image faster than words and the visuals are likely to stay longer in a customer’s mind. Therefore, invest in producing great facebook/twitter coverphotos, banners, photos, and videos for your promotion.

6. Flaunt your style

Be genuine when it comes to showcasing your product. Get yourself a professional graphic designer and content writer but the end product should always reflect the essence of the brand. Use themes, colors, and fonts that compliments your product, not just what you or the designer likes personally.

7. Contribute at other forums

Guest posts are a great way of reaching newer and wider audiences. Contribute your two cents in the form of posts and comments at other blogs in order to create a fan following. Focus on building a credible name for your brand. Where you can’t sell your product, educate the buyers about the benefits of the commodity and help them become more intelligent as customers.

If you have any more tips and suggestions to share with us, let us know in the comments below.

1.Nokia

2.Nike

3. Burger King

4. Ebay

5. L’Oreal

6. Fedex

7. Kentucky Fried Chicken

8. Aston Martin

9. Walmart

10. Panasonic

11. LG

12. Harley Davidson

13. McDonalds

14. Adidas

15. Disneyland

16. M&M

17. Canon

18. Hallmark

19. Metropolitan Life

20. Reebok

Colors have their own language and a graphic designer needs to be proficient in it. Logo designing, specifically, requires deeper understanding of how colors work and what kind of feelings they elicit individually. For example, the color yellow radiates a somewhat sunny and sporty warmth, whereas, indigo symbolizes royalty. This, however, is only a standard representation of these colors. Otherwise, a clever usage of different nuances of these colors can offer contrasting results.

Red, too, is normally viewed as the color of rage and fire. People use it to create danger signs and the signs of evil. Sometimes it is used to bring out a sense of naughtiness and fun in an idea. Here we have collected some fresh logos to show how color red, combined with other design elements, can give various interpretations to logos.

RED IN PEACE

Endurance Army

Monash Carpet Services

Project Care

RAGE IN RED

The Danger Company

Raco de Catalunya

Firebirds

THE REDOMANCE

Play

Firelilly

Lady Rocket

RED SPICE

Le Lobster

Burnt Finger BBQ

Bistro 1689

THE MODERN RED

Dugasi

H3O

Marker