Corporate logos are the defining point of any business branding. They ensure that your business holds a reputable image in the marketplace. Without corporate logos, your corporation is a faceless and anonymous entity. With the competition rising every day, small business owners are striving to make their business presence felt in the industry. In order to match giant corporations, small business owners require corporate logos that defy all the strongest of brands.

Every year, there is a host of inspirational corporate logo created by emerging and promising logo designers from all over the world. Today let us cherish these wonderful and inspiring designs that serve as a treat for small business owners. Following is a compilation of 22 fresh and creative corporate logos that exhibit resourcefulness and ingenuity:

Golf

Childhood

Genie

Handy Andy

Candy

Logo Head

Mystery Islands

Bubble

epro

Defeo Architects

Writerss

Boxile(.com)

Pencil Tornado

Brandoodle

ecoscape

Fortuna

ECCE Femina

Gray Horse

Pinwheel Media

seo per hour

Dog Show

helion

Thanksgiving is round the corner. Although it is just a holiday, but if you think like an astute businessman, it is also an ideal time to promote your business. Like every other auspicious occasion, thanksgiving also brings a host of opportunities for small businesses to capitalize on.

Holidays seasons like thanksgiving, Halloween and Christmas are the prime time when customers are emotionally sensitive and responsive to any activity related to the occasion. Thus, there is a great prospect for small business owners to utilize this vastly untapped opportunity of marketing their products and services.

Marketing Techniques to use on thanksgiving:

Following tips will help small business owners understand how they can successfully promote their business this thanksgiving:  

1. Synchronize your Corporate Logo:

One of the latest and catchy marketing gimmicks that companies use nowadays is they spice up their corporate logos in line with the upcoming occasions. The best example is Google, which changes its logo on every important occasion in order to blend with the customer’s feelings. This technique is especially useful for restaurants and fast-food chains.

2. Send Greeting Cards:

Greeting cards have been one of the most common techniques of business promotion. By sending greeting cards to your present and potential customers, you remind them that you care about them and value their sentiments. This in turn, generates trust and integrity of your business. Remember to print your corporate logo on it as well.

3. Deliver Thanksgiving Gifts:

Thanksgiving is all about “Giving” right? So it’s high time to give your customers something in order to create goodwill. You cannot imagine what it means for customers if you send them complimentary gifts. For example you can purchase turkey basters, which are inexpensive, tie a ribbon to it and attach your business card and deliver.

4. Give Thanksgiving recipes:

Use your corporate brochure to connect with your customers on this thanksgiving. What is the best part about Thanksgiving? Food! You can attach some yummy thanksgiving recipes to your brochures. This way, the customers will feel obliged to your services.

5. Spice up your corporate website:

Online marketing and social media is growing incessantly, and small businesses must take advantage of this marketing mode. Using your corporate website, you can make a huge impact on your customers by aligning your website with the thanksgiving occasion. You can wish your customers through your webpage and add interesting facts related to thanksgiving.

Tools of corporate branding:

A corporate identity is very much established by the marketing and communication strategies of the company. When people get acquainted about your services, they come to you to experience them, thus making your company a better success. You can communicate your brand with following branding tools:

• Corporate Logos
• Business Cards
• Brochures
• Letterheads
• Stationery and Gift Items

Corporate brochures are very influential in communicating your brand as you get to dispense them to a wide variety of people residing in your area of business. Brochures help in describing your company, its specialties and services to the masses, therefore creating awareness of your presence.

Influence of Corporate Logos in brand communication:

When laying out a promotion strategy, you have to make sure that all marketing communication materials have your corporate logo on it. This enhances your credibility as a professional enterprise. You hand out business cards for potential clients for them to remember you and your company, there will be incidents wherein you have to send letters to different companies.

• One reason that small businesses fail is they lack consistency in their communication strategy. Corporate logos are a mark of your Identity and the values that you hold as a corporate entity.
• When you use your corporate logos across all mediums like TV and print media, it gives consistency to the communication plan.
• It aids in generating recognition and recall of your business identity in the minds of the customers.

It gives credibility to your business, as people perceive you as a whole organization even though you might be a single small business owner. Before designing corporate logos, the entire communication mix must be developed so that there is consistency and clarity in the promotion of your business.   ]]> http://blog.corporatelogos.ws/brand-and-corporate-logos/feed http://blog.corporatelogos.ws/reasons-getting-corporate-logos http://blog.corporatelogos.ws/reasons-getting-corporate-logos#comments Wed, 20 Oct 2010 06:03:39 +0000 Michael J. Taylor http://blog.corporatelogos.ws/?p=1886   Picture this scenario. You run your own business in a certain industry but you’re not the only one in the market, are you? Then why should customers favor you over other businesses? This is because you have not shown any signs of differentiation in your business. Distinction can be truly revealed through corporate logos.     Through your logo, you can convince the clients that you are nothing like your competitors have something unique to offer them. Corporate logos demonstrate exactly what your company stands for and portray the business mission and vision in a nutshell. All in all, the entire marketing and promotion of your business is propelled by your logo.  

Reasons to own Corporate Logos:

A corporate logo acts like the face of a company and gives a unique identity to it. Since nearly all the businesses working within an industry have similar services to offer, you require a point of differentiation for your business. There are enormous rewards of effective business logos for a business. Following are 5 reasons that will convince you that owning a corporate logo is essential:

1. Corporate logos help build your business image by generating awareness in the mind of your customers. In other words, they convert your product into a brand.
2. They are a source of recognition and recall for customers. The retention level of customers increase and they easily remember your business.
3. They work as a visual description of what your business intentions are.
4. Company logos have also become a status symbol in the brand world and have the power to generate consumer’s loyalty to your business.
5. Developing unique, eye catching and positive corporate logos ensure long-term success of your business by showing sustainability and reliability.

If you’re thinking of starting a business, do make sure that you own a strong and effective corporate logo.

Let us suppose, McDonalds’ decides to radically change its corporate logos. Now imagine travelling on the highway, you are searching for the big “M” to spot a McDonalds’ outlet but you don’t see any. Since the logo design, which you have been so used to, has been changed, you won’t be able to recognize the franchise from far away… would you?

The above assumption is meant to explain the possible impact of changing your company logos. Like every human being, an organization has an identity of its own. A corporate identity includes a name and a representative logo. The name of the company is complemented by its logo as the face of a company. Making alterations or even the slightest of modifications to the company logo can have dual effects on the corporate identity and its brand equity.

Let us have a look at the possible impacts of modifying company logos, both positive and negative.  

Positive Impacts of changing your company logo:

• A change in company logo revitalizes you business appearance and gives a fresh look.
• When an organization gets stuck in a controversy, a change in company logo can help pacify matters.
• A modification in your company logo can help accommodate your growing business portfolio.
• Alterations in company logo can assist in repositioning of the brand identity in the mind of customers.

Negative Impacts of changing your company logo:

• Customers may not recognize the newly changed identity or simply may not like the new company logo.
• Too many modifications can spoil your company logo.
• Due to stationary items (business cards, letterheads, corporate brochures etc) carrying the previous logo, a redesign incurs great replacement costs.
• The customers who are bonded with the existing company logo may not readily adopt the changes.

Any modification in your company identity should be based on an extensive research of the potential repercussions of the redesign. In a nut shell, changes in your business logos should be reasonable and in alignment with your previous corporate identity.

Corporate identity, once prepared, requires promotion to reap fruitful benefits from it. Corporate logos not only depend on the creation process but also rely on the extent of advertising. One of the best tools of advertising your corporate identity is corporate brochure. Corporate brochures, most commonly known as pamphlets or leaflets, serve as informative script of your company’s products and services.
Never ignore the importance of brochures for making your business successful. These corporate leaflets are like salesmen who present your business products and services to the clients. They provide supplementary information to customers regarding your business functions.

Corporate brochure designs are usually printed on a thick gloss paper using four-color process to enhance its quality. Below are 20 spectacular examples of corporate brochures that beautifully present the products and services:

Gingerboy Brochure

Class’net Brochure by Alexandre Avram

NTU Degree Shows 09

Buck Town Brochure by  Zack Anderson

KUAT Brochure by Romeu & Julieta - Estúdio

Alpha_Txt Brochure by Viv Greywoode

Volkswagen Brochure by Josiane Marquis

Rebrand Brochure by Rebrand Advertising and Design

Elegant Winery Brochure by Jenna Ebanks

Vertex_-Climbing-store Brochure by Alex Matveev

Unicer Brochure and Product Catalogue by Hugo Vicente

plAAy Brochure By Source Creative

Brodware Kristall Brochure by  Luke Hopkins

ozlab.com Brochure

3rock Brochure by Toast Creative

Adopt-a-rainforest Brochure by Wade Keller

Leporello Spree Art Brochure by b3ns

St Patrick’s Festival Brochure by sortdesign

Pocket Product Catalogues Brochure by matieregrise

EAW Line Array Brochure

1 ) About the Blackwater Logo Designs - Old and New:

The company’s infamous bear-paw and crosshairs logo design became an icon within the private-security industry, to the extent that some Blackwater guards had it tattooed on themselves. After the September 2007 shooting, the company attempted to soften the look of their company logo and changed its name from Blackwater to Xe Services LLC. The new logo design is a stylish black "X" on a white background, with a small "e" superimposed on it. Many believe that this new logo design is a bizarre cross between the old Xerox corporate logo and the brand mark for Xena: Warrior Princess.

2 ) Why the sudden redesign?

Interestingly, the executive board of Blackwater has indirectly confessed that it had to change Blackwater’s name and corporate logo due to massive criticism it faced. Blackwater’s President Gary Jackson has said that,

The former name and company logo “Blackwater” has also been removed from its various business units.

3 ) Experts’ opinion on the new corporate logo:

We all are always insisted to have a unique company logo or simply a symbol that can help in identifying our business and its services. Have you ever wondered why it is so important to have company logos? After so many years of running a successful small business, I would like to share how I have perceived the importance of a company logo.

The effectiveness of a company logo depends on its identification and frequent reference by the customers. Customers get a brief review of the company, which helps them remember the services offered.

Company Logos and their Benefits

Every business and company enjoys specific benefits as a result of deploying company logos in their business services. These unique company logos have a number of benefits, some of which are:

Different Kinds of Company Logos

Here are few brilliant examples of professional corporate logos, which are amazingly creative and well describe the nature of a business too.