Content marketing is the current trend in marketing strategies for just about any kind of business. In order to build customer relationship and a brand identity for the business, it has to have a strong online presence.

Established brands follow a very clear-cut plan when it comes to online marketing. They pull every muscle in order to get closer to the public in general. All the key marketing products such as white papers, websites, podcasts, print and online newsletters, etc. are taken care of to reach a potential clientele for their businesses.

On the other hand, small businesses or not-so-known brands have to work on developing an online identity first. They need to create a name for themselves and extract customers from a highly competitive market. Following are some simple yet amazing strategies that can help the small business owners in nailing their branding goals effectively.

1. Secure a Cyber Home

You get a cyber platform to reach international clientele, but you also have to make sure that you are reachable to your customers at all times. This could be done easily by arranging a brand website, blog, or a facebook/twitter fan page.

2. Reveal your essence

Everyone has a story to tell and we are all unique in our own respect. Share who you are; your thoughts, ideas, beliefs, and all that you are about with your audience. This will create a bond between you and your customers and make you look more authentic for general public.

3. Educate your Customers

If you want brand loyalty from customers, make sure you are not being deceitful with them either. Whatever information you provide through your content should be genuine and relevant to them. The content needs to be created in the best interest of the client.

4. Study competitors targeting the same audience

Observe the competitors and their marketing strategies. Learn from their success and failure. See if you can deliver something that your corporate rivals can’t. Find new opportunities and examples to improve your own service.

5. Go visual

You can’t just expect the audience to memorize the word script you present on your website. What they need is a visual context to associate with the words. The brain processes an image faster than words and the visuals are likely to stay longer in a customer’s mind. Therefore, invest in producing great facebook/twitter coverphotos, banners, photos, and videos for your promotion.

6. Flaunt your style

Be genuine when it comes to showcasing your product. Get yourself a professional graphic designer and content writer but the end product should always reflect the essence of the brand. Use themes, colors, and fonts that compliments your product, not just what you or the designer likes personally.

7. Contribute at other forums

Guest posts are a great way of reaching newer and wider audiences. Contribute your two cents in the form of posts and comments at other blogs in order to create a fan following. Focus on building a credible name for your brand. Where you can’t sell your product, educate the buyers about the benefits of the commodity and help them become more intelligent as customers.

If you have any more tips and suggestions to share with us, let us know in the comments below.

Corporate world is full of amazing companies. These companies not only generate huge profits and revenues but also play important roles in the development of the society, lifestyle and trade etc. Unilever is a name which needs no introduction, it is a world known name for consumers, customers and stakeholders. Unilever is amongst the most revenue generating FMCGs (fast moving consumer goods). Many people will be aware of this Anglo-Dutch company because of the varied products which this giant company offers. This particular company offers a better future to people in terms of feeling good, looking good and getting more things out of life.

• Minimalist and Psychedelic

The logo of Unilever is a perfect example of a cross and combination of minimalist and psychedelic approach. The “U” shaped logo is definitely a minimalist idea but if you study that logo closely you will be amazed to find different icons which play one role or the other in the organization – this is psychedelic. There are almost 25 different icons which constitute the simple “U” of the logo of Unilever. Isn’t it strange?

• Symbols – Business Units

The icons represent many different businesses of Unilever. There are multiple icons for each business unit, for instance “Sun” represents origin and resource, “Hand” represents touch and skin, “Flower” represents creams and moisturizer, “Bee” represents new opportunities along with challenges, “Palm Tree” represents oil and fruits, “Spoon” represents cooking, tasting and nutrition. These are just the few symbols which are present in the logo of the Unilever and these symbols define the functions and value chain activities of different business units. The logo designer must have put great efforts to create a logo like this. After all, we do not get to see such logos frequently. This is the reason why the logo of Unilever is much talked about logo and is considered as a perfect example for those businesses which deal in multiple diversities.

• Other Symbols

Unilever’s logo beautifully encompasses the different symbols of the business. This makes people realize about their hugeness and vastness in business. Ice cream, particles, frozen, container, tea, lips, recycle, birds, fish, sparkle, spice and flavor, liquid, heart, clothes, waves and others are just the names of the businesses which are depicted in the amazingly created logo of this corporate giant.

The best thing about this particular logo is that it gives a complete picture of the business’s activities, indulgences and units. Very few logo designers can create a solid logo with so much of clarity, detailing and artistic touch.

In order to have professional corporate identity, your corporate logo should be balanced from all angles. This is because corporate logos are the cornerstone of every branding procedure. Not only does it require equilibrium of logo design elements, it also necessitates a symmetrical layout. Now you must be wondering what symmetry has to do with corporate logos.

Symmetry in logo design involves creating a logo with a mirror image in both the halves. To put it in simpler terms, these logos are designed by flipping one side over the other in equilibrium. This can be achieved by flipping the symbol or the fonts in corporate logos. Firms that employ these types of logos exhibit that their business is stabile and steadfast.

Here are 22 brilliant examples of how symmetry is used in designing corporate logos:

Mixedpome

LoveDoves

Technofly

Equestrian Clothing

Teknex

Mammo

Stronghex

Blu Leone

Corrida

Lion Bird

Henland

Africa Unite

Medical Cannabis Delivery Inc

Moneyledge

Goldielock

Trifecta

Resonance

Music production company

xhosa

Coviam

Augusto Villa

Sky of Love

Most clients perceive that logo designing is a one step job of drawing a symbol or emblem. But the reality is extremely different. All the corporate logos that exist in the business world have undergone a rigorous logo design process. This is because a logo isn’t just the name of a figure or a shape. Rather it embodies the complete essence of your business into a single identity.

One crucial thing distinguishes an average logo designer from a perfect logo designer one is the process that they employ. Those who create logos without a course of action, often end up making ineffective business logos. The correct way of fabricating a corporate identity is to follow the steps in a logo design process in sequential order. Even the slightest of mistakes can ruin your corporate logo.

Start with the brainstorming session followed by a thorough research on the company and its industry. The next phase involves selection of logo design elements which include corporate fonts, colors and symbols. Then you move onto the execution stage which involves numerous revisions and finalizations.

For your inspiration, I bring you 6 comprehensive examples of logo design process that will help you brainstorm your way into creating your own identity.

1. Grooveshark Logo Design Process:

This logo design process was done for a company named Grooveshark. It is a global peer-to-peer music podium, created around an online social network. It lets you stream unabridged songs, make playlists and share them with your friends.

2. JMR Insurance Group Logo Design Process:

Another masterpiece process done for an insurance company called JMR Insurance Group. Situated in the State of Florida, the logo concept was devised around their motto “Protecting Your World”.

3. A-List Blogging Bootcamps’ Logo Design Process:

This logo was designed by Jacob Cass for the company, A-List Blogging Bootcamps. It is an online business that provides a variety of live courses to educate bloggers.

4. HotBox Studios’ Logo Design Process

HotBox Studios is a media agency situated in southeast England that focused on creative animation and design.

5. DANZK Logo Design Process:

DANZK is an imminent blog that seeks to explore the lifestyle aspect of Denmark, including culture, food, art and design. It intends to educate the Danish customs to locals a well as tourists from abroad.

6. Apple & Eve Logo Design Process:

Here is another creative logo design process explained by Jacob Cass which shows how to make the logo for ‘Apple & Eve’ company.

In the previous days, the function of corporate logos was to express products or services functional benefits to the customers. But in these times of branding, you need to connect emotionally with your customers in order to make an impact. Hence, you need to insert a bit of emotions within your corporate logos to make a statement with your clientele.

But when you reach the point of color selection in logo design, you are confused. You don’t really know what feelings are to be evoked that will instantly connect with the customers. You are lost for colors that will stimulate the relevant feelings for your company. So here are some guidelines that will summar0ize the psychology of colors in corporate logos. Make sure you choose your color according to the pertinent emotions.

Below are the 7 most common colors and their emotional functions when used in logo designing:

1. White:

Universally known for a sign of peace, the white color represents minimalism, transparency, peace, and radiance.

2. Blue:

Blue is an authoritarian and secure color. It is often used in companies that need to exhibit, and Fortune 500 companies to represent a sense of success, confidence and serenity.

3. Green:

Green color signifies rejuvenation and environment. The properties of green include evoking calm, environment and life. This is an ideal color to show your concern towards the environment.

4. Yellow:

The color yellow has dual purposes. On one side they exhibit prudence and fear and on the other side it represents happiness and joy. McDonalds uses yellow to evoke hunger in customers.

5. Red:

With relevance to corporate logos, red is the most powerful and intense color of all. Its main purpose is to catch the eyes of the customers. Moreover, its properties include inducing hunger, heart beat and passion.

6. Black:

Black is generally known as the absence of color. It is yet another influential and dominant color in the palette. Some o the emotions associated with black are elegance, belief and minimalism.

7. Pink:

Known to many as “The ladies Color”, pink exhibits all elements of feminine touch. Emotional attribute connected to this color are innocence, playfulness and fragility.