In order to have professional corporate identity, your corporate logo should be balanced from all angles. This is because corporate logos are the cornerstone of every branding procedure. Not only does it require equilibrium of logo design elements, it also necessitates a symmetrical layout. Now you must be wondering what symmetry has to do with corporate logos.

Symmetry in logo design involves creating a logo with a mirror image in both the halves. To put it in simpler terms, these logos are designed by flipping one side over the other in equilibrium. This can be achieved by flipping the symbol or the fonts in corporate logos. Firms that employ these types of logos exhibit that their business is stabile and steadfast.

Here are 22 brilliant examples of how symmetry is used in designing corporate logos:

Mixedpome

LoveDoves

Technofly

Equestrian Clothing

Teknex

Mammo

Stronghex

Blu Leone

Corrida

Lion Bird

Henland

Africa Unite

Medical Cannabis Delivery Inc

Moneyledge

Goldielock

Trifecta

Resonance

Music production company

xhosa

Coviam

Augusto Villa

Sky of Love

Most clients perceive that logo designing is a one step job of drawing a symbol or emblem. But the reality is extremely different. All the corporate logos that exist in the business world have undergone a rigorous logo design process. This is because a logo isn’t just the name of a figure or a shape. Rather it embodies the complete essence of your business into a single identity.

One crucial thing distinguishes an average logo designer from a perfect logo designer one is the process that they employ. Those who create logos without a course of action, often end up making ineffective business logos. The correct way of fabricating a corporate identity is to follow the steps in a logo design process in sequential order. Even the slightest of mistakes can ruin your corporate logo.

Start with the brainstorming session followed by a thorough research on the company and its industry. The next phase involves selection of logo design elements which include corporate fonts, colors and symbols. Then you move onto the execution stage which involves numerous revisions and finalizations.

For your inspiration, I bring you 6 comprehensive examples of logo design process that will help you brainstorm your way into creating your own identity.

1. Grooveshark Logo Design Process:

This logo design process was done for a company named Grooveshark. It is a global peer-to-peer music podium, created around an online social network. It lets you stream unabridged songs, make playlists and share them with your friends.

2. JMR Insurance Group Logo Design Process:

Another masterpiece process done for an insurance company called JMR Insurance Group. Situated in the State of Florida, the logo concept was devised around their motto “Protecting Your World”.

3. A-List Blogging Bootcamps’ Logo Design Process:

This logo was designed by Jacob Cass for the company, A-List Blogging Bootcamps. It is an online business that provides a variety of live courses to educate bloggers.

4. HotBox Studios’ Logo Design Process

HotBox Studios is a media agency situated in southeast England that focused on creative animation and design.

5. DANZK Logo Design Process:

DANZK is an imminent blog that seeks to explore the lifestyle aspect of Denmark, including culture, food, art and design. It intends to educate the Danish customs to locals a well as tourists from abroad.

6. Apple & Eve Logo Design Process:

Here is another creative logo design process explained by Jacob Cass which shows how to make the logo for ‘Apple & Eve’ company.

In the previous days, the function of corporate logos was to express products or services functional benefits to the customers. But in these times of branding, you need to connect emotionally with your customers in order to make an impact. Hence, you need to insert a bit of emotions within your corporate logos to make a statement with your clientele.

But when you reach the point of color selection in logo design, you are confused. You don’t really know what feelings are to be evoked that will instantly connect with the customers. You are lost for colors that will stimulate the relevant feelings for your company. So here are some guidelines that will summar0ize the psychology of colors in corporate logos. Make sure you choose your color according to the pertinent emotions.

Below are the 7 most common colors and their emotional functions when used in logo designing:

1. White:

Universally known for a sign of peace, the white color represents minimalism, transparency, peace, and radiance.

2. Blue:

Blue is an authoritarian and secure color. It is often used in companies that need to exhibit, and Fortune 500 companies to represent a sense of success, confidence and serenity.

3. Green:

Green color signifies rejuvenation and environment. The properties of green include evoking calm, environment and life. This is an ideal color to show your concern towards the environment.

4. Yellow:

The color yellow has dual purposes. On one side they exhibit prudence and fear and on the other side it represents happiness and joy. McDonalds uses yellow to evoke hunger in customers.

5. Red:

With relevance to corporate logos, red is the most powerful and intense color of all. Its main purpose is to catch the eyes of the customers. Moreover, its properties include inducing hunger, heart beat and passion.

6. Black:

Black is generally known as the absence of color. It is yet another influential and dominant color in the palette. Some o the emotions associated with black are elegance, belief and minimalism.

7. Pink:

Known to many as “The ladies Color”, pink exhibits all elements of feminine touch. Emotional attribute connected to this color are innocence, playfulness and fragility.

Thanksgiving is round the corner. Although it is just a holiday, but if you think like an astute businessman, it is also an ideal time to promote your business. Like every other auspicious occasion, thanksgiving also brings a host of opportunities for small businesses to capitalize on.

Holidays seasons like thanksgiving, Halloween and Christmas are the prime time when customers are emotionally sensitive and responsive to any activity related to the occasion. Thus, there is a great prospect for small business owners to utilize this vastly untapped opportunity of marketing their products and services.

Marketing Techniques to use on thanksgiving:

Following tips will help small business owners understand how they can successfully promote their business this thanksgiving:

1. Synchronize your Corporate Logo:

One of the latest and catchy marketing gimmicks that companies use nowadays is they spice up their corporate logos in line with the upcoming occasions. The best example is Google, which changes its logo on every important occasion in order to blend with the customer’s feelings. This technique is especially useful for restaurants and fast-food chains.

2. Send Greeting Cards:

Greeting cards have been one of the most common techniques of business promotion. By sending greeting cards to your present and potential customers, you remind them that you care about them and value their sentiments. This in turn, generates trust and integrity of your business. Remember to print your corporate logo on it as well.

3. Deliver Thanksgiving Gifts:

Thanksgiving is all about “Giving” right? So it’s high time to give your customers something in order to create goodwill. You cannot imagine what it means for customers if you send them complimentary gifts. For example you can purchase turkey basters, which are inexpensive, tie a ribbon to it and attach your business card and deliver.

4. Give Thanksgiving recipes:

Use your corporate brochure to connect with your customers on this thanksgiving. What is the best part about Thanksgiving? Food! You can attach some yummy thanksgiving recipes to your brochures. This way, the customers will feel obliged to your services.

5. Spice up your corporate website:

Online marketing and social media is growing incessantly, and small businesses must take advantage of this marketing mode. Using your corporate website, you can make a huge impact on your customers by aligning your website with the thanksgiving occasion. You can wish your customers through your webpage and add interesting facts related to thanksgiving.

Tools of corporate branding:

A corporate identity is very much established by the marketing and communication strategies of the company. When people get acquainted about your services, they come to you to experience them, thus making your company a better success. You can communicate your brand with following branding tools:

• Corporate Logos
• Business Cards
• Brochures
• Letterheads
• Stationery and Gift Items

Corporate brochures are very influential in communicating your brand as you get to dispense them to a wide variety of people residing in your area of business. Brochures help in describing your company, its specialties and services to the masses, therefore creating awareness of your presence.

Influence of Corporate Logos in brand communication:

When laying out a promotion strategy, you have to make sure that all marketing communication materials have your corporate logo on it. This enhances your credibility as a professional enterprise. You hand out business cards for potential clients for them to remember you and your company, there will be incidents wherein you have to send letters to different companies.

• One reason that small businesses fail is they lack consistency in their communication strategy. Corporate logos are a mark of your Identity and the values that you hold as a corporate entity.
• When you use your corporate logos across all mediums like TV and print media, it gives consistency to the communication plan.
• It aids in generating recognition and recall of your business identity in the minds of the customers.

It gives credibility to your business, as people perceive you as a whole organization even though you might be a single small business owner.

Correct use of fonts is a very significant part of logo design that many of us overlook. The job of a logo designer is to make the message in the corporate logo design appropriate for the targeted customers. In order to do this, the font used in the logo design should be functional and meaningful. Several famous corporate logos are identified only because of their specific typography. Think of valuable corporate fonts like Coca-Cola and Walt Disney for instance. These corporate giants have logos with stylish and elegant fonts. Only their typography has made it a successful corporate brand.

Anyhow, the title in itself is a confident statement; I am just here to tell “WHY” small business owners should have a professionally designed logo.

                  The MTV-owned cable channel, Nickelodeon has come a long way to be on the list of world famous brands, with big fan following from territories including Europe, the Middle-East, Russia and Asia. The channel aims to entertain children of ages 6 to 20 and is an important part of the golden memories of our childhood and teenage. Since its launch December 1, 1977 the Nickelodeon team thinks it’s high time that 30-year-old identity should be changed.

1) The memorable old “Nickelodeon Logo":

2) The New “Nickelodeon” Logo:

3) Why “Nick” wanted a new Corporate Identity?

Armin (from under consideration) inquired the reason of this change from Russell Hicks (executive vice president and creative director of Nickelodeon), who explained that internet has made kids very fast. They enjoy innovative and trendy stuff. Therefore, the 30-year-old identity had to change.

Nickelodeon today is a media enterprise that consists of multiple channels that air in 175 countries, a motion picture production company, an ever-growing online presence, and outlets of numerous consumer products. Therefore, the team working on the redesign was briefed how the new logo should compliment different upcoming projects (channels and divisions.)

4) Will you miss the old logo:( ?