Although, blogging has become prominent part of marketing strategies nowadays but at the same time several corporate companies are unaware of its myths and facts. Today, this post of mine will surely help you know all about corporate blogs…let’s get started.

1) Advantages of Corporate Blogging:

Firstly, let’s analyze how corporate blogging can help a company reach its organizational goals. So, here are the reasons for which corporate blogging has become a success tip:

• It helps a company have a strong bond with its customers
• A company can communicate with its own employees
• Blogging can be used as a promotional tool to reach new target markets
• Blog is a platform to have open dialogue between executives, staff, and customers
• Blogs builds a strong company image by branding your product in the market
• It helps a customer know more about company’s products and services.
• It helps you to have an update of your competitors proceedings
• Being a direct communication channel, blogs helps you improve your customer service on global basis.
• Allows the company employees to display their expertise on a particular topic.
• You stay updated about the worldwide conferences/meetings related to your industry.
• Lastly, as compare to other communication strategies, blogging is relatively much cheaper.

2) Disadvantages of Corporate Blogging:

Although I don’t think blogging can harm any company in any way but still it is important that we see consider negative and positive aspect of every topic. However, my list of disadvantages is really short, if you have any to add, please do add.

• Your competitors can easily exploit any aspect of your company, which can lead to bad publicity.
• Many workers have been fired by their bosses for putting such content on the blog which took the company in negative direction.
• Many companies have invested big money in customizing their blogs but unfortunately they did not receive expected results.
• Blogs revealing multiple tones and opinions of a company can also leave a confusing image of the organization.
• A badly worded blog or factually incorrect blogs can spell disaster for the company. 

3) Facts about Corporate Blogging:

Undoubtedly, blogs are considered to be traffic magnets and a powerful communication tool but it does not mean that it works for everyone. Yes my friends, surveys have proved that many corporate blogs have failed and only few succeeded. There are few facts you should know be aware of Corporate Blogging:

• Many companies overly rate the blogs and expect tons of traffic driving in overnight.
• It can take you months to build in long-term and authentic readership.
• Blogging is not only about talking about yourself and your organization. Give enough space to your readers and customers to share their views.
• When writing a blog post always try to come up with useful content and detailed facts for the readers otherwise you won’t be able to win trustworthy visitors.
• Blogs allow users and your competitors to publicly criticize you on your own blog. Be patient and cleverly respond to the negative comments of your readers.
• People do not always want to know about your organization and its goals. They will enjoy if you introduce them to the team members of the venture.

According to latest researches/polls 55% of corporations are blogging but I would say that don’t follow this trend only because they are fast, cheap and easy to use. I would suggest, just don’t jump for the blog world as everyone is doing it. Study your target audience, niche market and company goals, irrespective of your company size. The longer you take to recognize its importance, the longer you delay your success.

However, if you know the right strategy of corporate blogging, you can win the world. Before you begin with your corporate blog, you should know the exact reasons you’d want to blog. There are many but I list few of them. Now you find which says your story:

1. Some people blog want to save the ideas piled up in their minds and want to keep them as a record.
2. Some people are eager to know other people’s opinion over their creative ideas.
3. Most part of the bloggers aim to capture potential clients through their blogs.
4. Corporate companies create blogs to directly deliver their image and enhance their communication with target audiences.
5. Entrepreneurs use it as a communication tool to build brand awareness as corporate blogs can prove to be a powerful resource. 

These are the main reasons to motivate for corporate blogging therefore I list below 6 main tips to achieve a successful corporate identity with a blog.

• A relevant but non promotional topic: If you have a website offering corporate logo designs, create its blog with some interesting topics. You just don’t need to keep on writing about your product; instead you can compile some famous corporate logos or talk about significance of corporate logos.
• Don’t overly promote your product: Try avoiding the common mentality…. as it is your blog so it should only speak about your products. It is important that you refer to other guys of your industry. If we keep on rambling about our stuff or our tools, then the readers will get bored.

Be a one- stop of reliable resources: Being in the corporate world you would be coming across new happenings and events taking place in the industry. Post latest news related to your field on the blog, so people keep coming in for the update. Build blogosphere networking: Being in any market you can’t move without social networking. You need to network effectively with people in same industry. Build one to one relations with other bloggers, so they link your blog, making it noticeable in the blogosphere. Interlinking and Cross Branding: People can only find you if you are linked by some big names of the same market. This is the great opportunity to gain a regular reader of your blog which might convert into a potential customer later. Use your side bar to link famous and informative posts by other bloggers. Keyword Cannibalizing: You need to be very careful at this aspect. People are using their site keywords exactly at their blog and linking back to the site page. Use the other keywords on your blog which are non-commercial and research oriented but provide the right information about your main keyword and then you can link it back to your site. Same keywords linking from blog to the main site becomes your blog’s reason of failure. It can get you into trouble by losing your regular readers or maybe the potential clients. Many people simply ditch some blogs as they are into aggressive interlinking of their sites.

• Try making news: Don’t just write the same things which bunch of other people have already published. Try to think out of the box. Be the source of providing new information and facts by expressing your honest views about the market. This will provide your readers a platform to share their fears and views.