No business can succeed without adequate and proper promotion, especially small businesses, that are unable to create awareness of their company. You cannot sell what does not tell…right? I remember when one of my clients came back after a long time with another project for me. I asked as to how he remembered me, to which he replied that he found my business card in his wallet, reminding him of my creative skills and talent. That’s the importance of having a stationery design.

Stationery items include all kinds of marketing props like business cards, letterheads, flyers and envelopes. All these have individual and collective roles in the promulgation of your business identity. Since business logos are synonymously used across all kinds of stationery designs, it helps in effective recall of your firm.

Following are 20 creative stationery designs, that would serve as an inspiration for graphic designers, to help you build a strong corporate identity:

Basement

Crusoe College Stationery

CSP Stationery

Indigo Stationery

LaRue Stationery

Le Cupcake Stationery design

Pixel Stationery Design

RI Stationery

RYG stationery

St. Victorian Stationery

Stationery Design for Naturopathy Client

Stationery

Stationery Design Practice

Architect Stationery Design

Stationerylicious

STK stationery

Taman Bunga Nusantara Stationery

Vino Blak Identity

Walkman Stationery Design

Wine bar restaurant stationery

    The charm and magic of business cards is always mesmerizing. We are always up on our toes to make ourselves stand out in this tough competition. My blog is always stuffing you all with the importance of having professional company logos but I think business cards play a vital role in building strong corporate identity.On searching the internet you will get to see awesome collection of business cards but the set below will surely tempt you to be more experimental and creative with your corporate business cards.

Exchanging business cards is an old tradition of the business world but most of them are tucked into a wallet or desk drawers. Here is a collection of 30 business cards which will truly impress your clients and make them hire you every time they need the related services.

1 ) Chuck Tingley

2 ) Lettau Designs

3 ) Nathan Jones

4 ) Kenspecklegifts

5 ) Jason McGrew

6 ) Lego

7 ) Primal Screen

8 ) Sparkle Labs

9 ) Toxic Puppy

10 ) Kass

11 ) NC Publishing

13 ) Distrilo

14 ) Olokial

15 ) Isablah

16 ) Leschinski Design

17 ) Jack rabbit

18 ) S&N

19 ) Butter Label

20 ) Made by Elephant

21 ) Gehring Sales & service

22 ) Rezife

23 ) Geniealisa

24 ) Daniel Ballou

25 ) Lioninoil

26 ) Corporation Pop

27 ) Space 150

28 ) Than an Agency

29 ) SupaFly Design

30 ) SheetSeat

31 ) David Burke

32 ) KEO

33 ) Relix

34 ) Sarah Power Media

35 ) Dale Edwin Murray

If we want to see our business at top, there are few elements which can’t be ignored in any case and “Brochure Designs” are among them. We all know the marketing mantra: “The more effectively a business is marketed, more profitable are the results.”

Business brochures play an exclusive important role to convey your business message to your targeted audience and converting them into productive clients.

Therefore, today I list few important features which will help you come up with a successful brochure design. To hone your creative skills, I have added a collection of inspiring and unique brochure ideas from all over the internet.

• Plan: Before you start designing your brochure, know exact purpose of having it… Is it for marketing purposes or for personal use? You need to be clear about certain issues like- will the brochure be used alone or be paired with ads or catalogues.

• Product Information: The brochure should always be about the product or service that you want to market. Try not to add irrelevant information about the product in your brochures or your customer might think your services to be useless. 

• Shape: Standard brochures are generally tri-fold or A4 but to appear exclusive try having an unusual shape for your brochure. This way your customers won’t be able to ignore your brochure thinking of it as an ordinary piece of paper.

• Brochure Cover: The brochure cover cannot be ignored in any case. It has to be too good to be ignored. If the first look of your brochure is appealing then only you will be able to attract customers.

• Price List: The brochure should list the exact prices of your product or service. You should avoid misleading your potential customers by giving false or uncalculated prices of your products.

• Visual Effects: If short paragraphs of information are supported with some visual treats, it keeps the customer to browse the complete brochure.

• Call to Action: The purpose of a having a brochure remains unachieved if it fails to evoke the reader to “Call to action” So add such an encouraging sentences which inspire the customers to call for more information.

• Promotional offers and Discounts: Promotional pitches such as discounts and special offers will generate interest among prospective clients. Always keep in mind the best interest of your customers so as to gain their trust and loyalty.
• Target audience: It must provide useful information that calls your targeted customers and helps them understand your product and services better.

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When it comes to corporate logos design, web designing, corporate business cards and blogs, the designers are left with very limited and specific choices. Actually corporate blogs and websites are the source of information about market and other topics of entrepreneurial interes. Therefore, corporate blogs/websites can be dry and lack the charm which other independent blogs might offer in ample quantity.

From your logo to the print ads, typography plays a vital role in making or breaking your corporate image. Picking up a legible and impressive typeface to convey your professionalism can be a tricky job and as a logo designer I understand that quiet well. The most important thing a designer focuses for his corporate projects is to pick the fonts which convey the message professionally and effectively.

Madawaska:

This typeface may not look as solid and professional as others, but it gives your copy a modern, strong and original appearance. Madawaska, a slab-serif family, has a bit of both: some of the ruggedness of the creator’s display work, and the extensive structure of a text family.

Baja California:

It’s another free professional font which will be very useful for designing purposes.

Bodoni Script Pro:

The designer, Panos Vassillou, has connected characters and capitals with calligraphic elements in this typeface.

Comenia:

Comenia, a school typeface system, was developed as a typographic system for use at all levels of schools and universities. It offers a clear, understandable and universal graphic tool for electronic typography, information systems and laying out primers, textbooks and educational texts and materials.

Geogrotesque:

These semi-modular typefaces with subtle rounded ends are delivering a warm accessible look.

Kewl Script:

Kewl Script is ideal for food packaging, book and music covers, magazines and window splashes. This typeface seems a little heavier and on more playful side.

Glasgow:

BB Petie Boy:

This grungy typeface is too much in use nowadays and no doubt they are impressive.

Grunge Serifia:

This is a font I modified from the font Serifa Black. We needed a version of Serifa that was all grunged out for a magazine identity.

Haptic:

The Haptic family is a sans-serif typeface optimized for use in small-sized text. It serves well in attention-seeking headlines and comes in roman and italic.

FF Kievit:

FF Meta Serif:

The OpenType version of FF Meta Serif offers Book, Medium, Bold and Black, each including italics and, of course, small caps. The extra benefit is its close relationship to the original FF Meta, its sans serif sister.

Metroscript:

Metroscript, designed by New York-based lettering artist Michael Doret, was successful throughout 2008 and proudly holds the title of MyFonts’ Brush Script Font of the Year.

Museo and Museo Sans:

is a clean yet unconventional semi-serif, designed by Jos Buivenga. The sans-serif version is a sturdy, low-contrast, geometric, that is well suited to any display and text use.

FF Nuvo OT Medium:

Designed by Siegfried Rückel, it’s a contemporary type design with vertical contrast, and especially the characters a, g and y show the calligraphic touch. Suitable for magazine design from headlines to longer texts as well as for advertising, packaging and corporate design.

Ronnia:

One of the most remarkable characteristics of this humanistic sans-serif is its versatility. Ronnia has been engineered mainly for newspaper and magazine applications, as evidenced by its properties: economical in use, highly legible and friendly and charming in character. Ronnia was part of the Tipos Latinos exhibition 2008 and the 23rd Biennale of Graphic Design 2008 in Brno.

Skolar:

Skolar is a serifed typeface that has been designed specifically for scholarly multilingual publications. Skolar received international recognition at the Ed-Awards competition 2008.

FONTIN:

The Fontin italic is not a slanted roman, but a true italic.

Warnock:

Whiteboard Modern Demo:

Whiteboard Modern was hand drawn, but created entirely with a Wacom tablet and Illustrator.(

I am sure these logos will help make your corporate designs look different and make deliver your message more effectively to your customers.

If you have been using some other typeface which has worked well for your corporate designs, don’t hesitate sharing it with us.

When we achieve a complete successful business, mostly we find it difficult recalling the past deals, customers and many other things. However, there is this small period of struggle which no one dares forget….of course, the first year. Before jumping head-long into a new business, you must be prepared for all the hardships and pain waiting ahead.

The first year in business is the “make or break” time for every business, small or big. This is the cruel reality which every business man or woman has to face. Either you manage to pass through all the hardships and move forward or you give up the game.

Considering, the present condition of United States, it has become almost impossible to climb the slippery ladder of success and achieve a stable corporate identity. 
Well, I still have some tips which can help you survive the first 12 months of your start-up business and carve the way to success.

• Banking structure: If you want your business to be successful, you need to be sure about firm banking structure. Banking is the key to success in your first year of business. This means you need to have strong financial backup to fight all types of crisis. The personal loans you acquire to support your business play the most critical part. You need to be very careful about making the repayments on the dates they are due. This is where many businesses fall down; ignoring the loan repayment dates and hoping their bank manager will understand.

   

• Use money wisely: In your first year of business, especially if you are a business that provides goods to other customers, keep your stocks low. It is not always the best policy to have a warehouse full to bursting with a variety of products.

   

• Company Management: I think, to make your services more efficient, employ someone who can maintain the day to day running of the business while you concentrate on bringing in new clients. Although, it is difficult to manage a business on your own so asking for help is always something you should be prepared to do but don’t forget to take daily reports.

 

• Put in sufficient time: A new business can be very demanding and a business owner is entitled to wear several hats to accomplish different tasks. It becomes important for an entrepreneur to work 12 or more hours a day, including weekends….are you ready for it?

 

• Strong passion for your field: Most importantly, start a business when you have passion for that field. Starting a business is no child play as it can be stressful to your physical and emotional health. So, until you are not ready to sacrifice your all other commitments, don’t start a business.

• Systematic planning and organizing: Manage your company as though it is your own child. Although you must be having so many things to be taken care of but still you should be the one to supervise all the departments. No matter, how big or small your staff is, you should be watching things personally.

   

• Know your target market: Before you start a business you should be aware of the people you aim to provide service. Advertise your business in such a way that your target market approaches you more.

 

• Spend on your advertisement: To increase your credibility and become a customer’s product, I will advise you to spend a little more on your advertisement.

 

• Keep monitoring your graph: Check your profits and losses daily, weekly, monthly and yearly! If you find that your daily losses are outweighing your profits, you may be able to make immediate changes to help that bottom line.

Business surveys have proved that only 30 percent of small and medium-sized businesses survive after five years. The survey revealed that 71 percent of businesses survivethe first year of their activity; 58 percent survive the second year 47 percent survive the third year.

But I strongly believe that if you plan ahead with the above given tips, you won’t be among these stats…trust my words.