Corporate logos are the face of an organization. But a corporate identity does not solely rely on corporate logos. There are other parts of the Marketing Mix that must be incorporated before your corporate identity can become successful in the marketplace. These include your corporate brochures, business cards, flyers and other promotional items.

Let us pay heed to one aspect of the Marketing Mix, i.e. Brochures. Corporate brochures are tools that persuade a customer to buy your products or services. When a potential client steps into a store or business are, they seek information and assistance regarding your business. Through your corporate brochure, you can help them in understanding what your business has to offer to them. These are also great tools for industrial sales and personal selling.

Today, I decided to showcase a roundup of 25 most creative corporate brochure designs that were created in 2011. So let us recap the corporate brochures of 2011 with these splendid and inspirational brochure designs:

Spielplan Oper Graz

Luckyrice 2011 Festival

Mareiner Holz

Dua

Driven Marketing

Tequila

Título de Especialista Universitario

Sci-Fi Film Festival

Bank of America

Chris MacKenzie Photography

Pharmacy Brochure

Wolf Trap Brochure

CATERPILLAR

Graphic Design

Metropol Luxury Apartments

TSAOUSIS-HOME

WSM brochure

Trifold Brochure Template

Zoo Brochure

Makedoniki Gi

Brochure Emporio

Frederick Goudy

Seawoods

The Crescent Mall

GSSG

No business can succeed without adequate and proper promotion, especially small businesses, that are unable to create awareness of their company. You cannot sell what does not tell…right? I remember when one of my clients came back after a long time with another project for me. I asked as to how he remembered me, to which he replied that he found my business card in his wallet, reminding him of my creative skills and talent. That’s the importance of having a stationery design.

Stationery items include all kinds of marketing props like business cards, letterheads, flyers and envelopes. All these have individual and collective roles in the promulgation of your business identity. Since business logos are synonymously used across all kinds of stationery designs, it helps in effective recall of your firm.

Following are 20 creative stationery designs, that would serve as an inspiration for graphic designers, to help you build a strong corporate identity:

Basement

Crusoe College Stationery

CSP Stationery

Indigo Stationery

LaRue Stationery

Le Cupcake Stationery design

Pixel Stationery Design

RI Stationery

RYG stationery

St. Victorian Stationery

Stationery Design for Naturopathy Client

Stationery

Stationery Design Practice

Architect Stationery Design

Stationerylicious

STK stationery

Taman Bunga Nusantara Stationery

Vino Blak Identity

Walkman Stationery Design

Wine bar restaurant stationery

Corporate identity, once prepared, requires promotion to reap fruitful benefits from it. Corporate logos not only depend on the creation process but also rely on the extent of advertising. One of the best tools of advertising your corporate identity is corporate brochure. Corporate brochures, most commonly known as pamphlets or leaflets, serve as informative script of your company’s products and services.
Never ignore the importance of brochures for making your business successful. These corporate leaflets are like salesmen who present your business products and services to the clients. They provide supplementary information to customers regarding your business functions.

Corporate brochure designs are usually printed on a thick gloss paper using four-color process to enhance its quality. Below are 20 spectacular examples of corporate brochures that beautifully present the products and services:

Gingerboy Brochure

Class’net Brochure by Alexandre Avram

NTU Degree Shows 09

Buck Town Brochure by  Zack Anderson

KUAT Brochure by Romeu & Julieta – Estúdio

Alpha_Txt Brochure by Viv Greywoode

Volkswagen Brochure by Josiane Marquis

Rebrand Brochure by Rebrand Advertising and Design

Elegant Winery Brochure by Jenna Ebanks

Vertex_-Climbing-store Brochure by Alex Matveev

Unicer Brochure and Product Catalogue by Hugo Vicente

plAAy Brochure By Source Creative

Brodware Kristall Brochure by  Luke Hopkins

ozlab.com Brochure

3rock Brochure by Toast Creative

Adopt-a-rainforest Brochure by Wade Keller

Leporello Spree Art Brochure by b3ns

St Patrick’s Festival Brochure by sortdesign

Pocket Product Catalogues Brochure by matieregrise

EAW Line Array Brochure

If we want to see our business at top, there are few elements which can’t be ignored in any case and “Brochure Designs” are among them. We all know the marketing mantra: “The more effectively a business is marketed, more profitable are the results.”

Business brochures play an exclusive important role to convey your business message to your targeted audience and converting them into productive clients.

Therefore, today I list few important features which will help you come up with a successful brochure design. To hone your creative skills, I have added a collection of inspiring and unique brochure ideas from all over the internet.

• Plan: Before you start designing your brochure, know exact purpose of having it… Is it for marketing purposes or for personal use? You need to be clear about certain issues like- will the brochure be used alone or be paired with ads or catalogues.

• Product Information: The brochure should always be about the product or service that you want to market. Try not to add irrelevant information about the product in your brochures or your customer might think your services to be useless. 

• Shape: Standard brochures are generally tri-fold or A4 but to appear exclusive try having an unusual shape for your brochure. This way your customers won’t be able to ignore your brochure thinking of it as an ordinary piece of paper.

• Brochure Cover: The brochure cover cannot be ignored in any case. It has to be too good to be ignored. If the first look of your brochure is appealing then only you will be able to attract customers.

• Price List: The brochure should list the exact prices of your product or service. You should avoid misleading your potential customers by giving false or uncalculated prices of your products.

• Visual Effects: If short paragraphs of information are supported with some visual treats, it keeps the customer to browse the complete brochure.

• Call to Action: The purpose of a having a brochure remains unachieved if it fails to evoke the reader to “Call to action” So add such an encouraging sentences which inspire the customers to call for more information.

• Promotional offers and Discounts: Promotional pitches such as discounts and special offers will generate interest among prospective clients. Always keep in mind the best interest of your customers so as to gain their trust and loyalty.
• Target audience: It must provide useful information that calls your targeted customers and helps them understand your product and services better.

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