Logo Design Case Study for Zutto Cosmetics (xpressionz cosmetics)/Bitter Sweet of Coconut Creek, FL

Zutto Cosmetics (xpressionz cosmetics)/Bitter Sweet is a Coconut Creek, FL based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

The Cosmetics line will be a natural line of cosmetics, but every 3 months will feature the artwork of different artists from around the world on a few of our products. Because our packaging and website will be very colorful, we want to try and keep the logo as simple as possible. The name of the Company means always and forever in japanese, so not sure how you would do it but if you can capture that meaning and the artsy edge of our Company within the logo, the better.

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite,PrintedMaterials,Embroidery,Large Signs,Promotional Items (pens, golf balls, etc),Key Chains, Figureens,etc.

How many colors would you like to use?
Not sure, you decide

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Cutting-Edge,Unique/Creative,Clean/Simple,Sophisticated,Modern,Feminine,Youthful

If this your company information and you wish to update, Please contact us