Logo Design Case Study for YSW Yogurt Inc./You Say When Yogurt Shoppe of Brandon, FL

YSW Yogurt Inc./You Say When Yogurt Shoppe is a Brandon, FL based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.
Please describe your business, product or service:
We are a self serve yogurt shop that allows the customer to build their own masterpiece. This allows them to "say when" they have enough of our delicious fat free yogurt. We feature fresh fruit and over 24 toppings for the consumer to enjoy.
Would you like a symbol or text based logo?
A variety of both.
Where do you envision using your logo?
WebSite,PrintedMaterials,Embroidery,Large Signs,Promotional Items (pens, golf balls, etc),YellowPages Ads,Newspapers (or Black & White Usage)
How many colors would you like to use?
Not sure, you decide
Do you prefer your logo designed in CMYK or PMS colors?
PMS
How would you describe the effect you are looking for in your logo?
Unique/Creative,Clean/Simple,Outdoors/Natural,Traditional
If this your company information and you wish to update, Please
contact us