Logo Design Case Study for When I Roam/Wheniroam of Arlington, TX

When I Roam/Wheniroam is an Arlington, TX based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
wheniroam.com will be a social networking website composed of registered users exchanging information about various places (cities and towns) and the diferent experiences these places have to offer (restaurants, bars, activities, events). It will be based on the users' first hand experiences and knowledge of these locations and the information will be organized on the site by geographical location. 

Would you like a symbol or text based logo?
A text-based logo

Where do you envision using your logo?
WebSite,PrintedMaterials

How many colors would you like to use?
2

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Cutting-Edge,Unique/Creative,Industry Oriented

If this your company information and you wish to update, Please contact us