Logo Design Case Study for The Forum For Family Business of Mobile, AL

The Forum For Family Business is a Mobile, AL based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
I am a professional speaker using personal experience as a 3rd generation owner of a family business. In our true-life story, a lawsuit by the 2nd generation president against the 3rd generation caused massive financial and emotional damage to our business and personal relationships. My speaking career will focus on the three areas of emphasis and why they're so important for families in avoiding this heartache. I've written a book, which should be available in November, titled, "An Act of Congress-The Real-Life Story of Power & Politics in Family Business."

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite,PrintedMaterials

How many colors would you like to use?
2

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Unique/Creative,Clean/Simple,Corporate,Industry Oriented,Traditional

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