Logo Design Case Study for Qteris Inc. of San Rafael, CA
Qteris Inc. is a San Rafael, CA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.
Please describe your business, product or service:
This is both a biotech and medical devices firm. We are developing a revolutionary treatment for bacterial, fungal, and parasitic infections that does not use antibiotics. This is something that has never been done before. The treatment uses radio waves to generate heat in the body to eradicate the infection. The company is developing both the devices to generate the radio waves and the biochemical agents for injection that would be used in the therapy. The "q" in the name of the company is the physics variable for heat. The "teris" represents therapy. Therefore, the idea is "heat therapy".
Would you like a symbol or text based logo?
A variety of both.
Where do you envision using your logo?
WebSite,PrintedMaterials,Large Signs,Promotional Items (pens, golf balls, etc)
How many colors would you like to use?
Not sure, you decide
Do you prefer your logo designed in CMYK or PMS colors?
CMYK
How would you describe the effect you are looking for in your logo?
Unique/Creative,Clean/Simple,Corporate,Modern,Industry Oriented,High Tech
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