We have started the first online sports page covering strictly local sports in Santa Barbara, California. Our writers have print newspaper backgrounds so the focus of the site is quality sports writing but it also incorporates other media, including pictures and video in order to cover the local sports scene to its fullest. Our core readership is athletes and parents who are interested in reading about their athletic exploits. We cover mostly major scholastic sports but also fringe sports including surfing, cycling, mixed martial arts and running.