Logo Design Case Study for Murthy Transportation Consultants of Fullerton, CA

Murthy Transportation Consultants is a Fullerton, CA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

Murthy Transportation Consultants Inc. (MTC) is a multidisciplinary transportation planning and traffic engineering firm located in Fullerton, California. The firm provides its services and expertise to public and private sector clients in transportation planning, transit planning and traffic engineering. Founded in 2006, MTC provides clients with cost effective solutions to transportation projects and provides the ability to address the entire project needs to reduce delays and cost. MTC offers the following services : TRANSPORTATION PLANNING TRANSIT PLANNING AND OPERATIONS TRAFFIC ENGINEERING PART-TIME TRAFFIC ENGINEERING SERVICES (CITIES) VALUE ENGINEERING ANALYSIS & EXPERT WITNESS TEACHING AND RESEARCH

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite,PrintedMaterials,Promotional Items (pens, golf balls, etc)

How many colors would you like to use?
Not sure, you decide

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Corporate,Modern,Industry Oriented,High Tech

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