Logo Design Case Study for McKay Management Services of El Cajon, CA

McKay Management Services is an El Cajon, CA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
We offer consulting services targeted to public housing and section 8 housing programs. We will offer program management services, low-income tax credit, development, etc. We focus on ensuring a shared vision with our customers, helping them to acheive program performance excellence within their agency and their community. We're cutting edge, innovative, while also being personable. We believe in taking risks, but only when we can execute well. We don't believe in being authoritarian, and we're not elitist. We're here to be a partner in performance, to work with agencies to meet their performance goals. 

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite,PrintedMaterials,Large Signs,Promotional Items (pens, golf balls, etc)

How many colors would you like to use?
2

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Cutting-Edge,Unique/Creative,Sophisticated,Corporate,Industry Oriented,High Tech

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