Logo Design Case Study for Matalia & Company of Arlington, VA

Matalia & Company is a Arlington, VA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

IT Services / Strategic Management consulting firm. At some point in time, I want to be able to grow the company to be something like a McKinsey&Company, BCG or a booz&co. The company is rooted in the belief that process and iterations are key to any successful product or service.

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite,PrintedMaterials,Promotional Items (pens, golf balls, etc),Newspapers (or Black & White Usage)

How many colors would you like to use?
2

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Unique/Creative,Clean/Simple,Corporate,Modern

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